Which to Choose for Cold Emailing: Snovio or Hunter.io?

In the battle of cold email software, Snovio emerges as the more comprehensive option with a range of features like unlimited email finder and verifier, LinkedIn integration, A/B testing, and a free trial. While Hunter.io excels in unique offerings like email account rotation, it falls short in other areas and offers no free trial. For a feature-rich, cost-effective solution, Snovio is our recommended choice.

Table of Contents

  • Introduction
  • Key Features: Where Snovio and Hunter.io Shine
  • Pricing: Show Me the Money
  • Pros and Cons: The Full Picture
  • Feature-by-Feature Comparison: Snovio vs Hunter.io
  • Customer Support: Your Lifeline in the Digital World
  • User Reviews: The Unsung Heroes
  • FAQs: Clearing the Air
  • Final Verdict: The Decision-Maker

Introduction

In today’s competitive digital landscape, cold emailing remains an effective strategy for reaching out to potential clients and partners. Two names often mentioned in the cold email software arena are Snovio and Hunter.io. Both platforms offer unique features aimed at simplifying the process of finding, sending, and tracking cold emails. But which one should you choose? This article aims to give you a comprehensive understanding of both platforms so you can make an informed decision.

Key Features: Where Snovio and Hunter.io Shine

Snovio‘s Features and Their Benefits

Features Benefits
Email AI Assistant Automates the composing and sending of emails, increasing open and conversion rates.
Email Finder Provides a robust and pre-verified database for high-quality leads.
Email Finder Chrome Extension Allows one-click addition of LinkedIn profiles to email campaigns.
Unlimited Sender Accounts Offers the flexibility to manage multiple campaigns from different departments.
A/B Testing Helps in optimizing email performance through variant testing.
Email Warm-up Improves email deliverability by warming up the sender’s reputation.

Email AI Assistant

Why It’s Important:
Why sweat over emails when Snovio’s Email AI assistant can do the heavy lifting? From creating original messages to polishing old templates, adjusting mood, and translating text, it’s got you covered. What you get is time on your side, emails that resonate, and a one-size-fits-all approach.

Real-Life Example:
Imagine you’re a marketing agency looking to acquire new clients. Instead of spending hours brainstorming the perfect email copy and follow-ups, the Email AI Assistant would generate a sequence of emails for you, each one tailored to increase engagement.

Email Finder

Why It’s Important:
In the world of cold emailing, the quality of your leads can make or break your campaign. Snovio’s Email Finder lets you tap into an extensive, pre-verified database of leads, ensuring that you’re reaching out to people who are most likely to be interested in your offering.

Real-Life Example:
Let’s say you are a job recruiter looking for software engineers in a specific location with certain skills. Snovio allows you to perform a Boolean Search to find leads that meet these criteria, saving you countless hours of manual searching.

Email Finder Chrome Extension

Why It’s Important:
The Chrome Extension serves as a bridge between your prospecting efforts on platforms like LinkedIn and your email campaigns. In one click, you can add a LinkedIn profile to your Snovio campaign, thereby streamlining your workflow.

Real-Life Example:
While browsing LinkedIn for potential sales leads, you come across a profile that fits your ideal customer persona. Instead of having to manually enter this data into your cold email software, you can use the Snovio Chrome Extension to add this lead directly to your email campaign.

Unlimited Sender Accounts

Why It’s Important:
Most businesses have different departments or sectors that require separate email campaigns. Snovio’s ability to support unlimited sender accounts means you can manage all these different campaigns under one umbrella.

Real-Life Example:
You work in a large corporation with different branches. The sales team, the marketing team, and the customer service team can all have separate sender accounts for their distinct campaigns, all managed from a single Snovio dashboard.

A/B Testing

Why It’s Important:
A/B Testing is crucial for optimizing your email campaigns. It enables you to send two versions of an email to see which one performs better in terms of open rates, click-through rates, or any other metric.

Real-Life Example:
You’re unsure whether a formal or casual tone would resonate more with your audience. Using A/B testing, you can send out two versions of the same email with different tones and measure which one gets a better response.

Email Warm-up

Why It’s Important:
Email deliverability is a common issue in cold emailing. Snovio’s Email Warm-up feature increases your sender reputation, making it less likely for your emails to end up in the spam folder.

Real-Life Example:
You’ve noticed that a significant portion of your emails are going to spam. By using Snovio’s Email Warm-up feature, you can gradually improve your sender reputation, thereby increasing the likelihood of your emails reaching the inbox.

Hunter.io‘s Features and Their Benefits

Features Benefits
Email Account Rotation Improves email deliverability by rotating among multiple sender accounts.
Email Finder Offers multiple ways to find emails, increasing the flexibility in lead sourcing.
Email Tracking Provides real-time insights into email open rates, aiding in campaign optimization.
Campaign Scheduling Automates the timing of email sends, increasing chances of engagement.

Email Account Rotation

Why It’s Important:
Email Account Rotation can significantly improve deliverability by spreading out the sending process across multiple email accounts, thereby reducing the chances of your emails being marked as spam.

Real-Life Example:
You have to send out a large volume of emails for a product launch. Using Hunter.io’s Email Account Rotation, you can distribute these emails across multiple sender accounts, ensuring better deliverability and open rates.

Email Finder

Why It’s Important:
Hunter.io offers multiple ways to find emails—by name, by company, in bulk, or even through Google Sheets. This flexibility ensures that you can find the right contacts no matter your sourcing method.

Real-Life Example:
You’re a journalist looking to contact several industry experts for a story. Instead of searching through websites and social media, you could use Hunter.io’s bulk Email Finder to quickly gather all the necessary email addresses.

Email Tracking

Why It’s Important:
Knowing whether your emails are being opened or ignored can provide valuable insights into the effectiveness of your campaign. Hunter.io’s Email Tracking feature gives you these insights in real-time.

Real-Life Example:
You’re a salesperson who’s just sent out a batch of cold emails. With Hunter.io’s Email Tracking, you can see who has opened your email and who hasn’t, allowing you to prioritize follow-ups more effectively.

Campaign Scheduling

Why It’s Important:
Timing can be everything when it comes to cold emails. Hunter.io’s Campaign Scheduling feature ensures that your emails reach your prospects when they are most likely to be checking their inbox.

Real-Life Example:
You have an international client base and need to send emails across different time zones. Hunter.io’s Campaign Scheduling allows you to automatically send emails at the optimal time for each time zone, increasing your chances of engagement.

Pricing: Show Me the Money

Snovio Pricing

Snovio offers a variety of plans to cater to small and large business needs.

Plan Cost Per Month (If Billed Monthly) Cost Per Month (If Billed Yearly) Features
Starter Plan $39 $30 1,000 credits, 5,000 email recipients, unlimited sender accounts, 1 mailbox warm-up, bulk verification, Email AI assistant and more
Pro Plan $99 $75 5,000 credits, 10,000 email recipients, unlimited sender accounts, 3 mailbox warm-ups, everything in the Starter plan plus email A/B testing and more.
Managed Starting at $2,999 Only Monthly Billing Custom lead gen & outreach, 1,000+ SOM companies, 1,000+ ICP contacts, 1,000+ UVP messages, AI playbook, 20-40 meetings per quarter

Here is a snapshot of all the features that each plan offers:

Hunter.io Pricing

Hunter.io offers a Free Plan and three paid plans.

Plan Cost per Month (If Billed Monthly) Cost per Month (If Billed Yearly) Features Included
Free Plan Free Free 50 monthly verifications, 25 monthly searches, one connected email account, browser extensions, unlimited team members, Regular Support
Starter Plan 49€ 34€ 500 monthly searches, 1,000 monthly verifications, 3 connected email accounts, browser extensions, Priority support
Growth Plan 149€ 104€ 5,000 monthly searches, 10,000 monthly verifications, 10 connected email accounts, custom tracking domain, Priority support
Business Plan 499€ 349€ 50,000 monthly searches, 100,000 monthly verifications, 20 connected email accounts, Priority support, Account manager

Here is a snapshot of all the features that each plan offers:

Pros and Cons: The Full Picture

Snovio

Pros:

  • Powerful email verification
  • Robust lead generation features
  • Email AI Assistant 
  • Easy use and setup

Cons:

  • Does not show the contact’s most-used email address
  • No deliverability monitor prior to sending campaigns 

Hunter.io

Pros:

  • User-friendly interface
  • Many lead-generation tools 
  • Unique features like Email Account Rotation
  • Pricing plans have unlimited seats, so there are no per-user charges

Cons:

  • Does not verify personal emails, only professional ones
  • Pricing plans can be expensive for some users

Feature-by-Feature Comparison: Snovio vs. Hunter.io

Feature/Aspect Snovio Hunter.io
Email Finder Yes, unlimited Yes, but has limited monthly searches
Email Verifier Yes, unlimited Yes, but has limited monthly verification
Email Tracking Yes Yes
LinkedIn Integration Yes No
Chrome Extension to find leads on website Yes Yes
Campaign Scheduling Yes Yes
Email Account Rotation No Yes
A/B Testing Yes No
Email Warm-up Yes No
Unlimited Sender Accounts Yes No, limited
Free Trial 150 credits and 100 email recipients for a month None
Cost Per Month (If Billed Monthly) $39 / $99 49€ – 499€
Cost Per Month (If Billed Annually) $30 / $75 34€ – 349€

Customer Support: Your Lifeline in the Digital World

Both Snovio and Hunter.io offer robust customer support options, including:

  • Live chat
  • Email support
  • Resources and Help Center

User Reviews: The Unsung Heroes

Let’s have a look at what users say about each tool. 

Snovio

G2 Review

⭐️4.5 out of 5

Hunter.io

G2 Review

⭐️4.4 out of 5

FAQs: Clearing the Air

  • Does Snovio offer CRM and email provider integrations?
    • Yes, with popular CRMs like HubSpot and Pipedrive and email providers like Gmail, and Outlook. 
  • Does Snovio offer CRM and email provider integrations?
    • Yes, with CRM systems such as HubSpot, Salesforce, Pipedrive and email providers like Gmail and Outlook 

Final Verdict: The Decision-Maker

When choosing the right cold email software for your needs, it’s essential to consider various factors such as features, cost, and the overall value for money. 

Feature Comparison:

  • Email Finder: Snovio offers unlimited searches, while Hunter.io has a monthly limit.
  • Email Verifier: Again, Snovio offers unlimited verifications, while Hunter.io has a monthly limit.
  • Email Tracking: Both platforms offer this feature.
  • LinkedIn Integration: Available only in Snovio.
  • Chrome Extension: Both offer this feature.
  • Campaign Scheduling: Both platforms offer this.
  • Email Account Rotation: Available only in Hunter.io.
  • A/B Testing: Available only in Snovio.
  • Email Warm-up: Available only in Snovio.
  • Unlimited Sender Accounts: Snovio offers this, while Hunter.io is limited.
  • Free Trial: Snovio offers 150 credits and 100 email recipients for a month, Hunter.io offers none.
  • Cost Per Month: Snovio costs $39/$99 per month, while Hunter.io ranges from 49€ to 449€.
  • Cost Per Month (If Billed Annually): Snovio costs $30/$75, while Hunter.io ranges from 34€ to 349€.

Our Recommendation:

If you’re looking for a more comprehensive, all-in-one solution with an extensive list of features including LinkedIn integration, A/B testing, and Email Warm-up, Snovio would be your best bet. Snovio’s unlimited email finder and verifier, coupled with its free trial offer, make it an excellent choice for businesses of all sizes looking to invest in a long-term, scalable solution.

On the other hand, if Email Account Rotation is a crucial feature for your campaign, and you’re ready to invest in a higher-priced tool, Hunter.io might be more suitable for you. The platform excels in unique features like Email Account Rotation but lacks in other areas like LinkedIn integration, A/B Testing, does not offer a free trial and has a monthly limit in email search. 

In summary, Snovio offers a more extensive set of features at a reasonable price point, making it our recommended choice for most users.

Looking for more options? We’ve got you covered. Dive into our comprehensive list of 22 of the Best Cold Email Tools for more insights.

Further Reading 

Looking to master the cold email game? See how hunter.io and Snov.io measure up against the competition in our in-depth comparisons and expand your expertise with our guides on crafting successful cold email subject lines, implementing powerful personalization in your cold email outreach, and much more. Start reading now for emails that get replies!

Check Out:

Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called Superlumen.co and is the founder of B2Bhero.co.

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