Business owners and marketing experts everywhere agree on the effectiveness of cold emails for prospecting, lead generation, and client acquisition. On average, cold emailing campaigns have an open rate of over 21 percent, across all industries. If the campaign is...
LinkedIn is more than just a professional networking platform. It is the world’s most comprehensive database of professionals (at various stages of career development) from all industries. It has more than 800 million members from almost every country around the...
Facebook and LinkedIn are two social media platforms that, together, have millions of groups spanning every industry, interest, hobby, profession, and geography that you can imagine. If you are a marketer, sales rep, or small business owner looking to sell a product...
If you’ve ever sent cold emails before, or have been researching the subject, you’ll probably know that there’s some grey area surrounding it. As I’ve developed in previous articles and some videos, cold emails can be a powerful way of hitting your marketing goals and...
Landing your first client or customer – after starting a new business – can be incredibly difficult. You have yet to build up a reputation among potential clients and customers. In all probability, you also don’t (yet) have a vast network within the industry, that you...
Cold emails can be one of the most effective lead generation tools for your business. The average click-through rate of an email marketing campaign is around 2.5 percent, while the click-through rate of an average social media ad (for example, on Facebook) is about...
LinkedIn Ads are by far the best way to reach the c-suite and managers from medium to large companies at scale. With an Account-Based Marketing Strategy, LinkedIn is an incredible platform to reach key decision-makers with account targeting as well. This article goes...
Linkedin Campaign Manager is at the heart of running a successful Linkedin ads campaign and having solid knowledge of the platform is key to confidently using all the tools given to us by LinkedIn. This Linkedin Campaign Manager Guide is designed to be the only guide...
The Linkedin Insight tag is unique as it is one of the only pixels which can give us data on job demographics that we can use to analyse the types of traffic hitting our landing pages. Facebook and Google have a wealth of data that we can use, but only Linkedin can...
The follow-up email sequence is one of the most important factors to drive massive growth. After analysing the best follow up email sequences I have noticed the best have sales-led emails, marketing-led emails and special time-sensitive offers in them. If you include...
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