by tugdem97 | Sep 22, 2023 | Lead Generation, Linkedin Ads
Introduction: The High-Stakes Game of LinkedIn Ads A/B TestingLinkedIn Ads are a double-edged sword. They can either skyrocket your business or drain your budget, and there’s only one way to find out which side you’re on: A/B testing. We recently invested...
by Philip Ilic | Sep 16, 2023 | Demand Generation, Lead Generation
1. IntroductionBrief OverviewIn the bustling world of B2B marketing, two terms often get thrown around interchangeably but shouldn’t be: Lead Generation and Demand Generation. While they may seem similar, understanding the nuances between them can be the...
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