by tugdem97 | Oct 2, 2023 | Demand Generation, Growth, Lead Generation
Are you looking to supercharge your B2B growth but don’t know where to start? This article dives deep into three foundational principles you must understand: Lifetime Value (LTV), Ideal Client Profile (ICP), and the Size of Your Market (TAM, SAM, SOM). Master...
by tugdem97 | Sep 18, 2023 | Demand Generation, Growth, Lead Generation
IntroductionBrief Overview of the Debate Between Inbound and Outbound MarketingIn the ever-evolving landscape of B2B marketing, two strategies have consistently vied for the spotlight: inbound and outbound marketing. While inbound marketing focuses on attracting...
by Philip Ilic | Mar 1, 2022 | Cold Email
If you own a product- or service-oriented business, particularly in the B2B space, then cold email outreach might prove to be an extremely effective and budget-friendly sales prospecting technique for you. The point of this prospecting method is to reach out to...
by Philip Ilic | Feb 22, 2022 | Cold Email
With more than 2.9 billion total visits per month, Instagram is the seventh most visited website in the world. After Facebook, WhatsApp, and YouTube, it is also the fourth most frequently used social media platform, as of 2022. More importantly, over 60 percent of...
by Philip Ilic | Sep 1, 2021 | Growth
Creating a B2B paid media strategy Depends on understanding a few factors such as if you are product-led vs sales-led, a deep understanding on who your ICP is and where they hang out, and understanding what is possible on each platform. Many companies assume Google is...
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