by tugdem97 | Nov 3, 2023 | Demand Generation, Growth, Lead Generation
In the cutthroat world of B2B marketing, understanding the intricacies of your strategy is not just beneficial—it’s essential. This article delves into three fundamental pillars—Ideal Client Profile (ICP), Market Size, and Lifetime Value (LTV)—that are crucial...
by tugdem97 | Oct 2, 2023 | Demand Generation, Growth, Lead Generation
Are you looking to supercharge your B2B growth but don’t know where to start? This article dives deep into three foundational principles you must understand: Lifetime Value (LTV), Ideal Client Profile (ICP), and the Size of Your Market (TAM, SAM, SOM). Master...
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