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How To Create a B2B Paid Media Advertising Strategy (A Guide)

How To Create a B2B Paid Media Advertising Strategy (A Guide)

by Philip Ilic | Sep 1, 2021 | Growth

Creating a B2B paid media strategy Depends on understanding a few factors such as if you are product-led vs sales-led, a deep understanding on who your ICP is and where they hang out, and understanding what is possible on each platform. Many companies assume Google is...

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