If you want to launch a cold email campaign in order to find more clients or customers for your business, the first thing you need to do is create an ideal client/customer profile (ICP) and use it to build a list of suitable leads or prospects.

The second thing you need to do is find the contact information of your prospects. After all, finding the ideal prospect is of little use, unless you can reach out to them and tell them about your business, and how your product or service can help them solve a problem (or add value in some other way).

The problem is that nowadays, most people are very protective of their email addresses. They rarely make their email address publicly available, for fear of being inundated with spam. So, you need to do a bit of extra work, to find the updated and verified email addresses of potential clients or customers that you want to reach out to.

This is where Snov.io and its web-scraping features can be of use to you. There are several ways in which you can use this tool to find the email addresses of potential clients and customers (either in bulk or one at a time).

Snov.io allows you to scrape email addresses from various social media sites – such as LinkedIn and Facebook – as well as from company websites. It offers various Chrome extensions to make the email scraping process simple and intuitive.

Unlike many other email finder tools that only allow for bulk email scraping, Snov.io offers a plethora of options for those trying to find the email addresses of prospective clients, customers, employees, or investors.

Depending on your needs, you can use this platform to find a single email address, scrape a company website for the emails of all their staff members, extract emails from a social media site, or find the emails of a large group of potential customers by inputting their names and current workplace.

Listed below are the steps you need to take, in order to find the email addresses of your prospects through Snov.io:

• Go to the website of Snov.io and sign up for an account. You can speed up the registration process by connecting Snov.io to your Google account, if you have one.
  
  
• You will receive a verification email from Snov.io. Open the email and click on the link to confirm your registration.
  
  
• You will now have to install the Snov.io Chrome extension in your browser. Make sure you’re using Google Chrome as your browser for this, as that will make it easier to find emails through Snov.io.
  
  
• Go to the Chrome web store and install the Snov.io Email Finder Extension to your browser. Once installed, the extension will appear on the ‘extensions menu’ at the top of your browser.
  
  
• Now, if you have a prospect in mind, you can go to their website and use the email finder extension to scrape the emails of their staff members.
  
  
• For instance, if you offer logistics management software to construction companies, then you should compile a list of local construction firms that fit your ICP.
  
  
• Then, you can visit their websites, one by one, and use the Snov.io email finder extension to extract the email addresses of the company executives and staff members.
  
  
• The extension will automatically scrape all the email addresses from the company website.
  
  
• Once the emails have all been scraped, name your new prospect list and click on the ‘save selected’ button.
  
  
• On the Snov.io website, you will find a list of all the emails you just extracted from the website of your potential client or customer.
  
  
• In this way, you can compile a high-quality email list of key decision-makers in companies that fit your ideal customer profile.
  
  
• You can export this list in the form of a CSV file or Google Sheet.
  
  
• You can then launch a cold email campaign to make the founders and CTOs of local construction companies aware of the product (logistics management software) that you are offering.
  
  
• In your cold email, you can tell them about its features, benefits, and how it can resolve their pain points.
  
  
• You can also launch a cold email drip campaign targeting this new prospect list, from the Snov.io website itself, instead of exporting the list to a different email automation tool.

Another great email finder tool that Snov.io offers is the LinkedIn (LI) Prospect Finder.

As the world’s greatest database of professionals from various industries, working in more than 200 countries, LinkedIn is a great resource for generating B2B leads.

• Go to the Snov.io website and install the LI Prospect Finder extension on your Chrome browser. Click here for a step-by-step guide on how to install this extension.
  
  
• Make sure to use the latest version of the LI Prospect Finder extension. If you notice a red sign on the extension icon, this probably means that you need to update the extension.
  
  
• Now, you simply have to go to the LinkedIn profile page of any individual whose email address you want to extract. While on their profile, click on the LI Prospect Finder extension at the top of your browser.
  
  
• Select the list to which you want to add the email address. Then, click the ‘Find Emails and Save’ button.
  
  
• If you want to extract email addresses in bulk from LinkedIn, the LI Prospect Finder can help you do that as well.
  
  
• Go to the LinkedIn search bar and enter the keywords associated with your ICP. To continue with the earlier example, if your company sells logistics management software to construction companies, your ‘ideal client/customer’ will probably be the CTOs of local construction firms.
  
  
• So, just enter ‘CTO’ into the search bar and press enter. On the results page, click on the ‘People’ tab just below the search bar.
  
  
• Then, click on ‘All Filters’ and set your search parameters. For instance, you can choose to limit your search to the construction industry, set the location to your own city or country, and more.
  
  
• You can also use the LinkedIn Sales Navigator to further refine your search results, if you are willing to pay for the feature.
  
  
• Once you have entered all the search parameters, LinkedIn will provide you with a list of prospects who exactly match your ICP.
  
  
• Now, you simply have to click the LI Prospect Finder extension. In the dropdown list, you will see all the profiles on the first page of your search results.
  
  
• Create a new prospect list and name it. Then, click on the ‘Find Emails and Save’ button.
  
  
• You will be asked to specify the first and last pages that you want to scrape. Select the time limits, to prevent being tagged as a bot and blocked by LinkedIn. Then, click the ‘Find Emails and Save’ button once again.
  
  
• On the Snov.io website, you will find a list of all the prospects from your LinkedIn search result, along with their email addresses, first and last names, current company, and other details.

Some of the other ways in which you can use Snov.io to find email addresses are single email search, bulk email search, domain search, bulk domain search, company profile search, social URL search, and Linker (which helps you find email addresses of prospects by their position, job title, skills, or location).

Once you’ve found all the email addresses you need for your cold outreach campaign, you will need to verify and validate them.

This is important because sending too many cold emails to old, abandoned, and invalid email accounts could lead you to get flagged as a spammer. This will adversely affect your email deliverability, meaning that your cold emails will land in the spam folders of your recipients, instead of their inboxes. Click here to learn more about email deliverability and how to improve it.

So, here’s how you can use Snov.io to verify the list of emails you just scraped from the internet.

• If you need to verify a single email address, simply click on the ‘Verify Emails’ option at the top of the Snov.io website.
  
  
• You will be taken to a page entitled ‘Verify Individual Emails’. Paste the email address into the field and click ‘Verify’.
  
  
• In the results, the email address will be marked either by a green, yellow, or red dot. A green dot means that the email address is valid, a yellow dot signifies that it is unverifiable, while a red dot marks an invalid email address.
  
  
• You can also use Snov.io to verify emails in bulk. Simply select the prospect list that you want to verify and click the ‘Verify Current List’ button.
  
  
• You will see a popup that tells you exactly how many email addresses on the list need to be verified. You should check to ensure that you have sufficient credit balance to allow for the verification of all the emails on the chosen prospect list.
  
  
• No credits will be deducted for the unverifiable emails, but only those email addresses that were identified as either valid or invalid.
  
  
• The number of emails on your list will determine how much time is needed for the verification process.
  
  
• If you have hundreds of emails needing verification, then it might take a lot of time. In that case, you can let Snov.io run in the background while you do other work on your computer.
  
  
• When the verification process is complete, Snov.io will notify you by email.
  
  
• Each verified email will have a colored dot beside it. As mentioned before, the green, yellow, and red dots stand for valid, unverifiable, and invalid email addresses, respectively.