Snovio vs. GMass: Deciding on the Best Cold Email Software

In the battle of cold email automation tools, Snovio and GMass both bring unique strengths to the table. Snovio excels with an all-in-one feature set, including AI-powered email crafting and LinkedIn lead generation, making it ideal for businesses seeking a comprehensive solution. GMass, on the other hand, is a Gmail-centric tool perfect for those needing to bypass Gmail’s sending limits and who prioritize real-time reporting. If LinkedIn leads and a wide array of features are your focus, go for Snovio; if you’re a Gmail power user on a budget, GMass is your best bet.

Table of Contents

  • Introduction
  • Key Features: Where Snovio and GMass Shine
  • Snovio’s Features and Their Benefits
  • GMass’s Features and Their Benefits
  • Pricing: Show Me the Money
  • Pros and Cons: The Full Picture
  • Feature-by-Feature Comparison: Snovio vs. GMass
  • Customer Support: Your Lifeline in the Digital World
  • User Reviews: The Unsung Heroes
  • FAQs: Clearing the Air
  • Final Verdict: The Decision-Maker


When it comes to cold emailing, the platform you choose can either make you a hero or send you into the oblivion of spam folders. Today, we’re putting two giants in the cold email world head-to-head: Snovio vs. GMass. Buckle up because we’re diving deep into features, pricing, and even customer reviews to help you make an informed decision.

Key Features: Where Snovio and GMass Shine

Let’s cut to the chase. Both Snovio and GMass offer some killer features, but they cater to different needs and workflows. Here’s a quick rundown:


  • Email AI assistant
  • Email Finder
  • LinkedIn Prospect Finder
  • Unlimited Sender Accounts
  • A/B Testing
  • Email Warm-up
  • Drip Campaigns


  • Mail Merge with Google Sheets
  • Advanced Distribution System
  • Behavior-Based Campaigns
  • Works in Gmail
  • Automatic Reply Management
  • Real-Time Reporting

That’s the tip of the iceberg. But which tool should you invest in? Let’s dig in.

Snovio‘s Features and Their Benefits

Feature Benefit
Email AI Assistant Time-saving
Email Finder Accurate leads
LinkedIn Prospect Finder Easy sourcing
Unlimited Sender Accounts Customization
A/B Testing Optimization
Email Warm-Up and Drip Automated Sequencing

Email AI Assistant

Imagine having a virtual Alfred to your Batman, aiding you in your cold email campaigns. Snovio’s Email AI assistant is designed to create new emails from scratch, improve existing templates, adjust the tone, or even translate emails to another language.


  • Saves Time: No more wrestling with words. The Email AI assistant crafts messages that hit the right notes, freeing you up to focus on strategy.
  • Ensures High-Quality Emails: This is not your run-of-the-mill automated messaging. The AI ensures that every email meets high-quality standards, increasing your chances of conversions.
  • Versatility: Whether you need a formal tone for a corporate client or a casual tone for a startup, the Email AI assistant adjusts accordingly.

Email Finder

The Email Finder feature is like having a personal detective who specializes in lead generation. You can easily find and collect pre-verified leads according to your specific business needs. The feature allows multiple search options, including finding emails by domains, names, and even specific skills via Boolean Search.


  • Accurate Lead Generation: Say goodbye to dead-end leads. Email Finder gives you contacts that are pre-verified, ensuring accuracy.
  • Extensive Database: With Snovio’s vast database, you’re not just fishing in a pond; you’re trawling the ocean.
  • Flexible Search Options: Whether you’re looking for a CEO in fintech or a developer in Silicon Valley, Boolean Search has you covered.

LinkedIn Prospect Finder

Imagine being able to add potential clients to your sales funnel directly from LinkedIn. That’s exactly what Snovio’s LinkedIn Prospect Finder allows you to do. With its Chrome Extension, you can easily find leads with one click from a LinkedIn prospects search and add them directly to your campaigns.


  • Ease of Use: No need to toggle between LinkedIn and your email tool. Everything can be done within the LinkedIn interface.
  • Direct-to-Campaign Addition: Found a hot lead? Add them straight to your email campaign, right from LinkedIn.
  • One-Click Operation: Time is money. The quicker you can add a prospect to your campaign, the faster you can convert them.

Unlimited Sender Accounts and A/B Testing

When it comes to email campaigns, one size doesn’t fit all. Snovio gets that. That’s why it allows unlimited sender accounts and A/B testing features. You can tailor each campaign to its target audience and continually optimize for better results.


  • Customization: Different sender accounts can be used for different campaigns, adding a layer of personalization.
  • Optimization: With A/B testing, you get real-time data on what works and what doesn’t, enabling you to fine-tune your campaigns.

Email Warm-Up and Drip Campaigns

Last but definitely not least, Snovio offers Email Warm-Up and Drip Campaigns. The warm-up feature ensures that your emails don’t end up in the spam folder, while the drip campaigns allow for automated, sequenced emails to be sent over time.


  • Inbox Visibility: The Email Warm-Up feature ensures higher deliverability rates.
  • Automated Sequencing: Drip campaigns allow for a set-it-and-forget-it approach to email marketing but with the nuance of the human touch.

GMass‘s Features and Their Benefits

Feature Benefit
Mail Merge with Google Sheets Personalization
Advanced Distribution System Volume Handling
Behavior-Based Campaigns Targeted Outreach
Works in Gmail No Learning Curve
Automatic Reply Management Organized Inbox
Real-Time Reporting Instant Insights

Mail Merge with Google Sheets

Imagine sending personalized emails to an entire mailing list with just a few clicks. With GMass’s Mail Merge feature, you can connect to Google Sheets and use any column in your spreadsheet to personalize mass emails.


  • Personalization at Scale: You can greet each recipient by their first name, mention their company, or any other detail you have in your Google Sheet.
  • Seamless Integration: If you’re already using Google Workspace, integrating GMass feels like a walk in the park.
  • Ease of Use: No complicated setups; it’s as simple as linking a Google Sheet.

Advanced Distribution System

Hitting Gmail’s email send limits is like hitting a wall when you’re running at full speed. GMass’s Advanced Distribution System helps you bypass Gmail’s limitations by either spreading the emails across days or using an SMTP server.


  • Volume Handling: Say goodbye to Gmail’s pesky sending limits.
  • Smart Distribution: The tool automatically determines the best way to send your emails, be it spreading them out or using an SMTP server.
  • Compliance: Stays within Gmail’s rules without limiting your campaigns.

Behavior-Based Campaigns

Let’s talk about smart email. GMass offers behavior-based campaigns, allowing you to segment your audience based on their previous interactions with your emails, such as opens, clicks, and more.


  • Targeted Outreach: You can follow up based on actual behavior, increasing your chances of engagement.
  • Automated Segmentation: No need for manual sorting; GMass does the heavy lifting.
  • Data-Driven: Make decisions based on real interactions, not assumptions.

Works in Gmail

GMass operates within your Gmail interface, making it incredibly convenient for those already using Gmail for business.


  • No Learning Curve: If you know how to use Gmail, you know how to use GMass.
  • Streamlined Workflow: No need to switch between different platforms.
  • Native Experience: It feels like an extension of Gmail, not a separate tool.

Automatic Reply Management

GMass’s Automatic Reply Management is like having a virtual secretary. It sorts out genuine replies from auto-responders and even evaluates emails based on their positive or negative tone. Also, it has The Reply Project aided by templates and ChatGPT, which helps you easily manage and respond to these replies.


  • Organized Inbox: Keep your genuine replies separate from automated responses.
  • Sentiment Analysis: Know at a glance whether a reply is positive, negative, or neutral.
  • Efficiency: Saves you time by automating what would otherwise be a tedious manual task.

Real-Time Reporting

Last but not least, GMass provides real-time reporting that keeps you in the loop with live data on email opens, clicks, and replies.


  • Instant Insights: No waiting around for data; get it as it happens.
  • Transparency: Full visibility into how your campaign is performing.
  • Strategic Adjustments: Use real-time data to tweak your campaigns for better performance.

Pricing: Show Me the Money

Cold emailing doesn’t have to break the bank, but you do want to ensure you’re getting the most value for your investment. So, how do Snovio and GMass stack up when it comes to pricing?

Snovio Pricing

Snovio offers two main plans (Starter and Pro Plan) plus a Managed Service, allowing businesses of all sizes to benefit from its features: 

Plan Cost Per Month (If Billed Monthly) Cost Per Month (If Billed Yearly) Features
Starter Plan $39 $30 1,000 credits, 5,000 email recipients, unlimited sender accounts, 1 mailbox warm-up, bulk verification, Email AI assistant and more
Pro Plan $99 $75 5,000 credits, 10,000 email recipients, unlimited sender accounts, 3 mailbox warm-ups, everything in the Starter plan, email A/B testing, and more.
Managed Starting at $2,999 (Only Monthly Billing) N/A Custom lead gen & outreach, 1,000+ SOM companies, 1,000+ ICP contacts, 1,000+ UVP messages, AI playbook, 20-40 meetings per quarter

A snapshot showing all features included in each pricing plan:

GMass Pricing

GMass offers a free plan along with three paid plans tailored to meet different needs.

Plan Cost Per Month Cost Per Year Features Included
Free Plan $0 $0 All features with a sending limit of 50 email messages per day
Standard Plan $19.95 per user $199 per user Gmail integration, unlimited contacts and campaigns, mail merge personalization
Premium Plan $29.95 per user $299 per user Includes everything in the Standard plan plus A/B testing, sequences and follow-ups
Enterprise Plan $49.95 per user $499 per user All features

A snapshot showing all features for each paid plan: 

It’s evident that Snovio’s plans are a bit on the pricier side, but they offer a plethora of features. GMass, on the other hand, is more budget-friendly.

Pros and Cons: The Full Picture

You’ve got the features, you’ve got the pricing, but what about the good, the bad, and the ugly?



  • Strong Lead Generation
  • Ease of Use
  • Chrome Extension.
  • Good Customer Service


  • Does not show the most-used email address.
  • Some users find it high.
  • Some users faced challenges integrating Snovio with other tools.



  • Seamless integration with Gmail
  • Advanced distribution system for large-scale emails
  • Simple to use  
  • Offers Gmass Chrome Extension to send emails from Gmail 
  • Advanced AI features 


  • Limited to Gmail users 
  • No possibility of deleting campaigns 
  • Cannot stop scheduled follow-ups 
  • It can only be used in a web browser 

Feature-by-Feature Comparison: Snovio vs. GMass

Feature/Aspect Snovio GMass
AI Assistant for email crafting Yes Yes
Built-in Lead Database Yes No
Bypass Gmail’s Limits No Yes
Real-Time Reporting No Yes
LinkedIn Prospect Finder Yes No
Mail Merge with Google Sheets No Yes
Unlimited Sender Accounts Yes No
A/B Testing Yes Yes
Drip Campaigns Yes Yes
Email Warm-Up Yes No
Free Trial 150 credits and 100 email recipients for a month No but offers a free plan that has all features with a sending limit of 50 emails per day
Cost Per Month $30 / $75 (If Billed Annually) $39 / $99 (If Billed Monthly) $0 – $49.95 per user

Customer Support: Your Lifeline in the Digital World


  • Live Chat: Live assistance for quick queries.
  • Email Support: Detailed solutions for complex issues.
  • Resources: A treasure trove of articles and a help centre.


  • FAQs: A robust library for your burning questions.
  • Ticket-Based Email Support: For when you need a detailed walkthrough. No live chat is present. 
  • No live chat

User Reviews: The Unsung Heroes

What’s better than hearing from the folks who have walked the walk? User reviews offer ground-level insights that can be incredibly valuable.

Snovio User Reviews

G2 Review

⭐️4.5 out of 5

GMass User Reviews

G2 Review

⭐️4.7 out of 5

FAQs: Clearing the Air


  • What type of integrations does Snovio offer? 

You can easily integrate with over 5,000 tools, including the most popular tools, HubSpot, Pipedrive, Gmail and Phantom Buster. 

  • Does Snovio comply with GDPR? 

Yes, Snovio takes data privacy seriously and complies with GDPR regulations.


  • What type of integrations does Gmass offer?

Has a native integration with Google Sheets. For more complex needs, options include the GMass API, webhooks, and Zapier. 

  • Is there a way to get a discount for multiple accounts?

You can buy a Team Plan and then add accounts to your team, and save on the per-user cost.

Final Verdict: The Decision-Maker

Choosing between Snovio and GMass is a bit like choosing between a Swiss Army knife and a specialized tool. Both have their unique strengths and weaknesses, but which one takes the cake for cold email automation?

Observations and Opinions


  • Strengths: Snovio excels in offering a comprehensive suite of features that cover everything from email crafting with AI to lead generation and A/B testing. The unlimited sender accounts and LinkedIn prospect finder are cherry on top.
  • Weaknesses: The inability to bypass Gmail’s sending limits might be a drawback for some. Also, the pricing can get a bit steep.


  • Strengths: GMass is a power-packed tool for those who live inside their Gmail inbox. Real-time reporting, the ability to bypass Gmail’s limits, and a more affordable pricing model make it a strong contender.
  • Weaknesses: GMass falls short when it comes to having a built-in lead database and LinkedIn integration. Also, the lack of unlimited sender accounts might limit scalability.

So, Which Is the Best for Cold Email Automation?

If you’re looking for a tool that offers an all-in-one solution, from email crafting to lead generation and beyond, Snovio is your go-to option. However, if Gmail is your mainstay and you value real-time reporting and budget-friendly options, GMass has got you covered.

In my opinion, for businesses that rely heavily on LinkedIn for lead generation and want a more comprehensive tool, Snovio seems to be the better fit. However, if you’re a Gmail power user and need to send high volumes of emails without worrying about hitting send limits, GMass is the tool for you.

And there you have it—a full breakdown of Snovio vs GMass. Whether you’re a seasoned veteran in cold email marketing or a newcomer eager to make your mark, choosing the right tool can set you on the path to success.

So, which one will it be: the all-encompassing Snovio or the Gmail-centric GMass? The choice, as they say, is yours.

Hungry for more choices? Check out our comprehensive list of 22 of the Best Cold Email Tools for a broader perspective.

Further Reading

Hone your cold emailing skills with our concise guides comparing vs., Lemlist vs. Gmass and more. Plus, unlock powerful personalization tactics for your emails and discover strategies to create successful cold email subject lines for high open rates. Start enhancing your email campaigns now!

Check Out:

  1. Cold Emailing Face-off: Is or Right for You?
  2. The Ultimate Face-off: Lemlist vs. Gmass for Cold Emailing
  3. vs. Instantly: Which One Wins for Cold Emailing?
  4. 5 Powerful Ways To Personalize Your Cold Email Outreach (For High Response Rate)
  5. 4 Proven Strategies To Create Successful Cold Email Subject Lines (70% Open Rates)
Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called and is the founder of


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