Choosing the Best Cold Email Software: Yesware or Instantly?

In comparing Yesware and Instantly for cold email campaigns, Instantly emerges as the more advanced and cost-efficient choice. While Yesware is suitable for basic needs with its affordability and essential features, Instantly excels with its sophisticated offerings like unlimited domains, automated domain rotation, AI capabilities, and extensive lead generation plans. Despite a higher initial cost, Instantly’s comprehensive functionalities make it a more effective solution for extensive and complex email marketing strategies, offering better long-term value and efficiency.

Table of Contents

  1. Setting the Stage for Yesware vs. Instantly
  2. Feature Highlights: Where Yesware and Instantly Excel
  3. Financials Unveiled: A Look at Pricing Plans
  4. Strengths and Weaknesses: An Honest Review
  5. Head-to-Head: Comparing Yesware and Instantly
  6. Customer Support: Navigating the Digital Maze
  7. What Users Are Saying: Unfiltered Opinions
  8. Common Queries: Clarifying Doubts
  9. The Final Judgment: Making the Choice

Setting the Stage for Yesware vs. Instantly

Welcome to the ultimate showdown—Yesware vs. Instantly. Which cold email tool will elevate your B2B marketing game? Strap in as we dissect these two formidable contenders feature-by-feature, dollar-for-dollar, to help you make an informed decision.

Feature Highlights: Where Yesware and Instantly Excel

Cold email tools offer more than just sending capabilities; they give you the power to send the right emails. Let’s delve into the standout features of both platforms.

By delving into the importance of each feature in the context of cold email automation, we can better appreciate how Yesware and Instantly are tailored to meet different sets of needs. Both tools offer unique avenues for achieving cold email success.

Breaking Down Yesware’s Features and Benefits

Key Features Benefits
Real-Time Email Tracking Immediate insights for timely follow-ups
Activity Feed A unified dashboard for all campaign interactions
Multi-Channel Campaigns Broaden your reach beyond email
Secure Prospector Database Build trust through GDPR and CCPA compliance
Email Client Integration Improve email deliverability by bypassing third-party servers

Real-Time Email Tracking

Get notified when someone opens your emails, clicks your links or views attachments

Why It Matters: Knowing when a recipient opens your email, clicks on a link, or even when they’re just hovering can revolutionize your follow-up strategy. The immediacy of real-time tracking allows you to time your follow-up perfectly, increasing the chances of engagement and conversion. You’re not just throwing darts in the dark; you’re strategically aiming for a bullseye.

Activity Feed

Has an Activity Feed where you can get real-time insights. 

Why It Matters: The Activity Feed is essentially your mission control for email campaigns. It aggregates all the interactions across multiple campaigns in one dashboard. This is particularly important for B2B marketing, where different stakeholders might be interacting with different pieces of content. It allows you to pinpoint which content is most effective and at what stage of the buyer’s journey.

Multi-Channel Campaigns

You can create Yesware email campaigns, including automated or manual emails. Alternatively, you can make phone call reminders, LinkedIn Inmails and custom touches and set custom times for each touch. 

Why It Matters: In B2B marketing, decision-makers aren’t just hanging out in their email inboxes. They are active on LinkedIn, possibly Twitter, and other platforms. Having a tool that can manage campaigns across these platforms increases your chances of reaching your prospect at the right time and place. This is essential for a holistic approach to cold email automation.

Secure Prospector Database

You can get instant leads using Yesware’s 100+ million B2B contacts database, including work phone numbers, emails, LinkedIn profiles and many more, all in line with GDPR and CCPA. 

Why It Matters: Data compliance isn’t just about avoiding fines; it’s about building trust. In B2B, relationships are everything. By ensuring that your database is GDPR and CCPA compliant, you’re not only avoiding potential legal pitfalls, but you’re also telling your clients that you value and respect their data.

Email Client Integration

You can link Yesware with Outlook or Gmail. 

Why It Matters: This feature allows you to send emails directly from your Outlook or Gmail account, which can greatly reduce the chances of your emails being marked as spam. This is crucial for cold email campaigns where deliverability is often the first big hurdle.

Breakdown of Instantly‘s Features and Benefits

Key Features Benefits
Unlimited Domains Scale your campaigns without domain limitations
Automated Domain Rotation Keep campaigns active even when individual domains reach their limit
Built-in AI Prioritize responses based on AI-driven analytics
Bulk Domain Testing Optimize domain usage for better deliverability
Cold Email Accelerator Serves as a comprehensive library that can fast-track your campaign’s success.

Unlimited Domains

Instantly allows you to link unlimited domains. 

Why It Matters: One of the most common limitations in cold email campaigns is the domain sending limit. Having unlimited domains means you can scale your campaigns without worrying about hitting a ceiling. This is particularly beneficial for large B2B enterprises with multiple subsidiaries or product lines.

Automated Domain Rotation

Instantly automatically rotates your domains, when the limit for one domain is reached. 

Why It Matters: Even with unlimited domains, you can hit individual sending limits. Automated domain rotation ensures that your campaign doesn’t stop when one domain reaches its limit. In essence, it keeps the engine running smoothly, ensuring that your messaging reaches its audience as planned. It’s like having multiple runways for a non-stop flight.

Built-in AI

Use built-in AI to detect recipient interest levels. 

Why It Matters: AI in Instantly helps prioritize your responses based on recipient behavior and interest levels. In a B2B scenario where each lead could be worth thousands, losing out on a hot lead because they got buried in your email list can be costly. AI helps you avoid that.

Bulk Domain Testing

It has a one-click domain tester that lets you know if your domain is missing vital records

Why It Matters: Before you can send emails, you need to know which domains are most effective. Bulk domain testing allows you to test multiple domains in one go, saving you time and ensuring you’re getting the best deliverability and engagement rates.

Cold Email Accelerator

 Access to a rich toolkit of over 600 cold email templates, 200+ strategies, and 50+ SOPs (Standard Operating Procedures) and more. 

Why It Matters: It means you’re not starting from scratch. This is particularly invaluable for B2B marketing where crafting the perfect message can make or break a deal. This feature essentially serves as a comprehensive library, offering a wealth of proven resources that can fast-track your campaign’s success. Imagine having a seasoned marketing guru sharing all their secrets; that’s what this accelerator is.

Financials Unveiled: A Look at Pricing Plans

Instantly Pricing Plans

Offers two cold email pricing plans and two lead plans: 

Instantly Cold Email Pricing Plans

Pricing Plans Cost Per Month (If Billed Monthly) Cost Per Month (If Billed Annually) Features
Growth Plan $37 $30 1,000 active leads, 5,000 emails and more
Hypergrowth Plan $97 $77.6 25,000 active leads, 100,000 emails and more

Instantly Lead Pricing Plans

Pricing PlansCost Per Month (If Billed Monthly)Cost Per Month (If Billed Annually)Features
Growth Leads $47$37.91,000 verified leads monthly, keywords, lookalike audiences and more
Hyperleads$197$169.310,000 verified leads monthly, keywords, lookalike audiences and more

Below, you can see an overview of features offered by the two plans of Instantly:

Yesware Pricing Plans

Yesware offers five email outreach plans and three Add-On prospector plans: 

Email Outreach Plans:

  • Free Forever Plan: Ideal for those just starting out and in need of basic features.
  • Pro Plan: Best suited for small to medium-sized teams.
  • Premium Plan: For teams that need more advanced features.
  • Enterprise Plan: Tailored for large organizations requiring high-level functionalities.
  • Custom Plan: Customizable to fit unique organizational needs.

Add-On prospector plans:

  • Prospector Starter Plan: Designed for individuals or small teams focusing on targeted prospecting.
  • Prospector Growth Plan: Best suited for growing teams with increased prospecting needs.
  • Prospector Custom Plan: For large or complex organizations requiring a tailored solution.

Email Outreach Plans Pricing 

Pricing Plans Cost Per Month Per Seat (If Billed Monthly) Cost Per Month Per Seat (If Billed Annually) Features Included
Free Forever Free Free Basic email tracking, 10 campaign recipients/month, etc.
Pro $19 $15 20 campaign recipients, unlimited email & link tracking
Premium $45 $35 Everything in Pro, plus unlimited & shared campaigns
Enterprise $85 $65 Everything in Premium, plus add contacts to campaigns
Custom Contact Contact Everything in Enterprise, plus Security & Legal Review

Prospector Plans Pricing

Pricing Plans Cost Per Month (Billed Only Annually) Features Included
Prospector Starter $37.5 600 credits per year
Prospector Growth $125 3,000 credits per year
Prospector Custom Contact Customized plan

Below, you can see an overview of features offered by the different Email Outreach plans of Yesware:

Strengths and Weaknesses: An Honest Review



  • Real-time tracking is a game-changer.
  • Multi-channel capabilities for all-rounded campaigns.
  • Has a Chrome extension that adds the tool to your Gmail inbox.


  • It can be expensive as you need to buy a separate plan for using the Prospector database feature.
  • No domain rotation, limiting scalability.
  • Firewalls and anti-virus programs can disrupt analytics like open emails, so users with these programs may be signalled wrong. 



  • Scalability at an affordable rate.
  • AI-driven features for smarter campaigns.
  • Bulk domain testing: Quickly assesses the reputation and deliverability of multiple domains.
  • Easy setup and use.


  • No real-time tracking.
  • Limited to email-centric campaigns.
  • Does not offer a Chrome extension or Email Finder for lead generation.

Head-to-Head: Comparing Yesware and Instantly

The table provides a comprehensive comparison between Yesware and Instantly, two leading cold email automation tools. It outlines their key features, free trial durations, and prices. 

Feature Yesware Instantly
Real-Time Tracking
Prospector Database
Link with email provider
Unlimited Domains
Domain Rotation
AI Features
Email Warm-Ups
A/B Testing
Campaign Insights
Cold Email Templates
Free Trial 14 days 14 days
Cost Per Month (If Billed Monthly) $19 – $85 $37 / $97
Cost Per Month (If Billed Annually) $15 – 65€ $30 / $77.6

Customer Support: Navigating the Digital Maze


  • No live chat 
  • Email Support and Phone Support: Email Support is available for all plans, yet Phone Support is not available for free plan. 
  • Knowledge Base: A wealth of how-to guides and articles.


  • Live Chat: Get quick help when you need it.
  • Email Support: For those questions that require a detailed answer.
  • Facebook Group, Help center and more: Quick answers to common questions.

What Users Are Saying: Unfiltered Opinions


G2 Review

⭐️4.4 out of 5


G2 Review

⭐️4.9 out of 5

Common Queries: Clarifying Doubts

  • Is Instantly GDPR compliant?

Yes, fully compliant.

  • Does Instantly offer integrations?

            Yes, but only offers  Zapier and Webhook integrations for advanced automation. 

  • Does Yesware offer integrations?

Yes, integrates with Outlook, Gmail, Salesforce, LinkedIn, Zoom, Microsoft Teams and many more apps. 

  • How secure is Yesware? 

They invested in data compliance and enterprise-grade security, with a SOC 2 Type 2  certification and a SkyHigh CloudTrust rating of Enterprise Ready, so they have good security. 

The Final Verdict: Yesware vs. Instantly

When selecting the ideal tool for cold email campaigns, a comparative analysis of Yesware and Instantly reveals distinct strengths and weaknesses for each. Yesware excels with features like real-time tracking, multi-channel support, and integration with email providers, enhancing user convenience and campaign efficiency. Its affordability, with plans ranging from $19 to $85 monthly, is a bonus for budget-conscious businesses. Additionally, Yesware’s provision of 600 to 3,000 annual prospector database credits at competitive prices makes it an attractive option for businesses focused on targeted prospecting.

Instantly, however, shines in areas where Yesware lags. Its strengths lie in advanced features such as unlimited domains, automated domain rotation, AI features, email warm-ups, and A/B testing, all crucial for sophisticated cold email strategies. The pricing, although slightly higher ($37 to $97 monthly), is justified by these advanced capabilities. For businesses with a higher budget, Instantly’s lead database plans, offering up to 10,000 verified leads per month, present a substantial value, especially for aggressive lead generation campaigns.

Both platforms offer a 14-day free trial, allowing users to test functionalities before committing. This feature is crucial for ensuring compatibility with business needs.

Final Verdict

In the battle between Yesware and Instantly, while Yesware offers a cost-effective solution for basic needs, Instantly stands out as the more advanced and ultimately more cost-efficient option for comprehensive cold email campaigns. The advanced features of Instantly, such as email warm-ups, domain rotation, and AI functionalities, provide a significant edge in executing sophisticated email strategies. Additionally, the inclusion of unlimited domains with Instantly presents a notable advantage over Yesware, where each additional domain incurs extra costs.

Moreover, Instantly’s lead database plans, offering a larger quantity of verified leads per month, enhance its appeal for businesses focused on extensive lead generation. Even though Instantly‘s pricing appears higher at first glance, these extensive features and added benefits position it as a more cost-effective choice in the long run for businesses seeking a robust, all-encompassing cold email platform.

Hungry for more choices? Check out our comprehensive list of 22 of the Best Cold Email Tools for a broader perspective.

Further Reading 

Navigate your cold email tool choices with ease: compare Yesware vs. GMass, see how Yesware stacks up against Mailshake, and find the best fit with vs. Instantly or vs. Instantly. Plus, get the lowdown on selecting the best email finder tool for your business and learn powerful ways to personalize your cold email outreach for a higher response rate. 

Jumpstart your email strategy today!

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Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called and is the founder of


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