vs. Instantly: Finding the Cold Email Software That’s Right For You


When choosing between and Instantly for cold email automation, consider your priorities., with plans ranging from $60 to $90 per user per month, excels in intelligent automation, multi-channel outreach, and CRM integrations like Salesforce. It even offers an Email Finder Chrome Extension. Instantly, on the other hand, is budget-friendly with plans as low as $37 monthly and features like unlimited domains, automated domain rotation, and bulk domain testing. Both provide a 14-day free trial. If you need a well-rounded, CRM-integrated tool, is your best bet. For cost-effective scalability and domain flexibility, look no further than Instantly.

Table of Contents

  1. Introduction: The Clash of Cold Email Titans
  2. Spotlight Features: and Instantly At Their Best
  3. Unpacking Features:
  4. Unpacking Features: Instantly
  5. Cost Factor: Dollars and Sense
  6. Strengths and Weaknesses: The Complete View
  7. Head-to-Head: vs. Instantly
  8. Support Desk: Your Digital Anchor
  9. User Opinions: The Voice of Experience
  10. FAQs: Dispelling the Fog
  11. The Final Word: Making the Choice

Introduction: The Clash of Cold Email Titans

The age-old dilemma: or Instantly? Which one will make your marketing team feel like they hit the jackpot? If you’re navigating the B2B landscape, the importance of choosing the right cold email software can’t be overstated. Let’s dive into the nitty-gritty and dissect these two giants, feature by feature, dollar for dollar.

Spotlight Features: and Instantly At Their Best

Cold emailing isn’t just about hitting the “send” button; it’s about sending the right messages that convert. Let’s dissect the spotlight features of each platform.

Unpacking Features:

Key Features and Deep-Dive Benefits

Jason AI AssistantStreamlines the outreach process and intelligently handles prospect responses
Multi-ChannelExpand reach with email, calls, SMS, WhatsApp and more.
Secure Email APIIncreased scalability
Consolidated InboxBetter thread organization and team collaboration

Jason AI Assitant 

Revolutionize your cold email game with’s Jason AI, a ChatGPT-powered assistant that not only crafts perfect outreach sequences but also autonomously handles prospect responses and books meetings, saving you time and increasing your conversion rates.

Multi-Channel Outreach

Cold email is just one part of the outreach ecosystem. Prospects today are everywhere—on social media, using different apps, and even preferring calls to emails. The multi-channel outreach in allows you to be where your prospects are. This increases your chances of engagement and conversion, making your outreach efforts more efficient and effective.

Secure Email API

Security and scalability often don’t go hand in hand, but with’s Secure Email API, they do. This feature enables you to send out bulk emails without worrying about security issues. In cold email automation, maintaining the integrity and security of your messages is paramount to establishing trust with your prospects.

Consolidated Inbox

Imagine having a single inbox where all your email threads—from various sequences and team members—are neatly organized. That’s what the consolidated inbox in offers. It eliminates the need to switch between different platforms or email threads, making team collaboration smoother. In the fast-paced world of cold email, staying organized is the key to quick, effective responses.

Unpacking Features: Instantly

Key Features and Deep-Dive Benefits

Unlimited DomainsIncreases scalability, allows flexibility and helps to prevent being marked as spam.
Automated Domain RotationEfficient use and high deliverability
AI-Powered Interest TaggingSmarter Follow-ups
Bulk Domain TestingDeliverability check and maintaining a good sender reputation

Unlimited Domains

The option to have unlimited domains is more than a mere convenience; it’s a scaling strategy. For businesses that run multiple campaigns targeting various industries or demographics, this feature offers the flexibility to customize your outreach without the constraint of domain limitations.

Automated Domain Rotation

The automated domain rotation feature ensures that you’re making the most out of your unlimited domains. Once you hit the sending limit for one domain, the system automatically switches to another, ensuring high deliverability rates. In cold email automation, being flagged as spam can be a death sentence. This feature minimizes that risk.

AI-Powered Interest Tagging 

AI in Instantly is a game-changer. It tags interest levels in email replies, so you don’t have to. The benefit? Immediate insight into a prospect’s interest level, allowing you to tailor your follow-up strategy. No more guesswork, just laser-focused cold emailing. And code highlighting. 

Bulk Domain Testing

When you’re operating with multiple domains, keeping tabs on each domain’s performance can be a Herculean task. Instantly simplifies this with its bulk domain testing feature. It’s not just about checking if your emails are delivered; it’s also about maintaining a reputable sending reputation. And in the world of cold email marketing, reputation is everything.

Cost Factor: Dollars and Sense Pricing Plans provides a range of pricing options, including a free plan and customized solutions. All pricing plans are billed annually, and prices are per user:

Plan NameCost Per Month (Billed Only Annually)Key Features
Free PlanFree200 data credits, AI sequence generator.
Starter Plan$60 per user1 mailbox, 1K data credits, Jason AI, Email sequences, Basic reports
Professional Plan$90 per userEverything in Starter, 2 mailboxes, 1K data credits, Jason AI, Multichannel sequences, Advanced reports
Custom PlanContact for PricingEverything in Professional, 4 mailboxes, Unlimited contacts, Unlimited email Search, Advanced API access

Below, you can see an overview of features offered by different plans of

Instantly Pricing Plans

Instantly offers the following pricing plans to accommodate different needs and scales:

Plan Name Cost Per Month (If Billed Monthly) Cost Per Month (If Billed Annually) Key Features
Growth Plan $37 $30 1,000 active leads, 5,000 emails, general support and more.
Hypergrowth Plan $97 $77.6 25,000 active leads, 100,000 emails, priority support and more.

Below, you can see an overview of features offered by the two plans of Instantly:

Strengths and Weaknesses: The Complete View

Even though both tools are powerful, each has its own pros and cons.


  • Robust AI features for personalized outreach.
  • Multi-channel capabilities.
  • Secure and scalable email API.
  • Has Email Finder and Outreach Chrome Extension that searches for emails on professional social media


  • There are no unlimited domain options.
  • Higher premium pricing tier.
  • Has a high learning curve as the platform’s interface is not very user-friendly



  • Unlimited domains and automated domain rotation so cost-effective 
  • AI-driven lead prioritization.
  • Bulk domain testing for optimum performance.


  • No multi-channel support.
  • It is relatively new software, so it needs improvement
  • No Chrome Extension. 

Head-to-Head: vs. Instantly

This head-to-head comparison table pits against Instantly, giving you a snapshot of their key features, pricing, and trial offers. From AI capabilities to the availability of a secure email API, it’s all laid out for you. Want to know which platform offers a free trial or a Chrome extension for email finding? It’s in there too. Cost considerations? We’ve covered both monthly and annual pricing options. The table is designed to be your quick reference guide for making an educated choice in your cold email automation tool hunt.

AI CapabilitiesYes (Jason AI)Yes (Automated recipient interest level tagging)
Multi-Channel OutreachYesNo
Unlimited DomainsNoYes
Secure Email API and AI-Assistant like GPT-3YesNo
Bulk Domain TestingNoYes
Email Finder Chrome ExtensionYesNo
Cost Per Month (If Billed Monthly)No manual billing option$37 / $97 monthly
Cost Per Month (If Billed Annually)$60 – $90 monthly per user$30 / $77.6 monthly
Free Trial14 Days14 Days

Support Desk: Your Digital Anchor and Instantly both offer extensive support, including live chat and email support, to help you navigate any issues or queries you may have. has an extensive knowledge base and Instantly has a Facebook Group, help center and more. 

User Opinions: The Voice of Experience

Both platforms have garnered positive reviews for their features and customer support.

G2 Review

⭐️4.6 out of 5


G2 Review

⭐️4.9 out of 5

FAQs: Dispelling the Fog

What integrations do and Instantly offer?

Instantly offers Zapier and webhook integrations for advanced automation, whereas has native integrations with platforms like Salesforce, HubSpot, Copper CRM, Pipedrive and more. Also, you can explore no-code integration options via platforms like Zapier, Integrately, and Integromat.

Are and Instantly GDPR compliant?

Yes, both platforms comply with GDPR regulations.

The Final Word: Making the Choice

Time to make a choice: or Instantly? You’ve got the facts, so let’s break it down.

Pricing Plans kicks off with plans that range from $60 to $90 per user per month but doesn’t offer an annual billing discount.

Instantly serves up budget-friendly options, starting at $37 monthly, with annual billing discounts that can bring it down to $30. Their Hypergrowth Plan at $97 per month (or $77.6 annually) is a bargain for scaling up.

Key Features

Both platforms are AI-powered, but how they leverage that tech varies. is a jack-of-all-trades with Multi-Channel Outreach, Secure Email API, and a unique feature— an Email Finder Chrome Extension.

Instantly, while lacking in multi-channel and CRM integration, brings in unique offerings like Unlimited Domains, Automated Domain Rotation and Bulk Domain Testing.

Free Trials

You can take both for a spin with a 14-day Free Trial, a sweet deal to test-drive before you commit.

Special Mention: CRM Integrations

If you’re already in the Salesforce ecosystem, will slide right in with native CRM integrations. Instantly doesn’t offer this, making a better fit for those needing seamless CRM integration.

So, which will it be? If you’re all about intelligent automation and multi-channel capabilities and looking for an Email Finder and CRM integrations, is your go-to. Instantly could be your ideal match if you’re looking to scale effortlessly with the cost-effective feature of unlimited domains, automated domain rotation, and bulk domain testing.

Your perfect tool is out there; it just depends on your specific needs. Choose wisely and let the email campaigns roll!

Interested in more options? Check out our comprehensive list of 22 of the Best Cold Email Tools for further insights.

Further Reading:

If you’re hungry for more insights on cold email tools and B2B marketing strategies, check out our other in-depth comparisons and articles:

Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called and is the founder of


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