vs. Instantly: A Detailed Review for Cold Emailing


When comparing Instantly and for cold email automation, both tools offer distinct advantages. excels in domain-specific search features, email verification, and robust analytics but comes at a higher cost and lacks a free trial. On the other hand, Instantly stands out for its unlimited domain support, automated domain rotation, built-in AI for lead prioritization, and offers a 14-day free trial. If you prioritize detailed analytics and verified email sourcing, is your best bet; for scalability, automation, and cost-effectiveness, Instantly takes the cake.

Table of Contents

  • Introduction: Setting the Context for vs Instantly
  • Main Features: Where and Instantly Excel
  • Pricing: The Financial Investment
  • Pros and Cons: The Full View
  • Feature-by-Feature Comparison: vs Instantly
  • Customer Support: Your Digital Safety Net
  • User Reviews: The Voice of Experience
  • FAQs: Resolving Doubts
  • Final Verdict: The Decision Point

Introduction: Setting the Context for vs. Instantly

The digital landscape for cold email automation tools is expansive and competitive. Two powerhouses in this arena are and Instantly. But which one should you invest in? Let’s delve into their features, benefits, pricing, pros, and cons to help you make an informed decision.

Main Features: Where and Instantly Excel’s Key Features and Their Benefits

Domain SearchFind targeted email addresses linked to specific companies or websites.
Email FinderSwiftly discover verified professional email addresses.
Email TrackingTrack recipient engagement for campaign optimization.
Domain TrackingMonitor your domain’s reputation to ensure email deliverability.
Schedule Campaigns and Follow-upsAutomate email sending for higher efficiency.

Domain Search’s Domain Search feature allows you to search for email addresses associated with specific company names or websites. This is invaluable in B2B outreach, where targeting is crucial. The feature also provides public email addresses, confidence scores, and department filters, helping you prioritize your outreach efforts.

Email Finder

The Email Finder feature is not just about getting an email address; it’s about getting a reliable one. By using multiple data points like email formats, web-found addresses, and verification status, ensures that the email addresses you receive are both accurate and reliable. This reduces bounce rates and increases the effectiveness of your campaigns.

Email Tracking

Knowing when and how recipients engage with your emails can be a game-changer.’s Email Tracking allows you to monitor opens, clicks, and responses, offering insights that you can use to tweak your email campaigns for better performance.

Domain Tracking

Your domain’s reputation can significantly affect your email deliverability. Domain Tracking in allows you to keep an eye on your domain’s reputation, helping you preemptively address any issues that could land your emails in the spam folder.

Schedule Campaigns and Follow-ups

Consistency and timing are key in email marketing.’s scheduling features allow you to automate your email campaigns and follow-ups, ensuring that you reach out to your leads at the most opportune times without manual intervention.

Instantly’s Key Features and Their Benefits

Unlimited DomainsScale seamlessly with multiple connected domains.
Automated Domain RotationEnsure uninterrupted campaigns by rotating between domains.
Built-In AI to Detect Recipient Interest LevelsPrioritize hot leads for better conversion rates.
Bulk Domain TestingQuickly assess the reputation and deliverability of multiple domains.
Unlimited and Automated Warm-UpMaintain a healthy sender reputation to ensure high email deliverability.

Unlimited Domains

The ability to link unlimited domains in Instantly allows businesses to scale their email campaigns effortlessly. This feature eliminates the need for multiple accounts or platforms, centralizing your operations and making management easier.

Automated Domain Rotation

The Automated Domain Rotation feature ensures that your email campaigns are not interrupted due to domain-specific sending limits. This is particularly useful for high-volume campaigns, as it allows for uninterrupted communication with your target audience.

Built-In AI to Detect Recipient Interest Levels

Instantly’s AI technology intelligently gauges recipient interest levels based on their interactions with your emails. This enables you to prioritize follow-ups and responses, focusing your attention where it is most likely to yield conversions.

Bulk Domain Testing

Knowing the deliverability and reputation status of your domains can save you from potential pitfalls in your campaigns. Instantly’s Bulk Domain Testing lets you test multiple domains at once, giving you a comprehensive view and saving you time.

Unlimited Warm-Up

Maintaining a healthy sender reputation is crucial in cold email campaigns to avoid being marked as spam. Instantly’s automated and unlimited Warm-Up feature helps you ‘warm up’ your email domains by automatically and gradually increasing your email sending volume. This helps in establishing your domain as a legitimate sender in the eyes of ISPs (Internet Service Providers), thereby increasing the chances of your emails landing in the recipient’s inbox rather than the spam folder.

Pricing: The Financial Investment Pricing Plans offers four distinct pricing plans for unlimited seats, each designed to accommodate various needs, from individuals to businesses. Here’s a detailed look:

PlanCost per Month (If Billed Monthly)Cost per Month (If Billed Yearly)Features Included
Free Plan          Free          Free50 monthly verifications, 25 monthly searches, one connected email account, browser extensions, unlimited team members, Regular Support
Starter Plan          49€           34€500 monthly searches, 1,000 monthly verifications, 3 connected email accounts, browser extensions, Priority support
Growth Plan          149€          104€5,000 monthly searches, 10,000 monthly verifications, 10 connected email accounts, custom tracking domain, Priority support
Business Plan         499€          349€50,000 monthly searches, 100,000 monthly verifications, 20 connected email accounts, Priority support, Account manager

Below, you can see an overview of the features offered by the four plans of;

Instantly Pricing Plans

Instantly offers two primary pricing plans, targeting both growth-stage businesses and enterprises. The plans are as follows:

PlanCost per Month (If Billed Monthly)Cost per Month (If Billed Yearly)Features Included
Growth Plan            $37           $301,000 active leads, 5,000 emails, unlimited warm-up, bulk domain testing
Hypergrowth Plan            $97          $77.625,000 active leads, 100,000 emails, unlimited domains, automated domain rotation, built-in AI

Below, you can see an overview of features offered by the two plans of Instantly;

By offering a range of pricing plans with varying features, both and Instantly provide flexibility to users. Whether you are a small business or a large enterprise, these platforms have pricing plans that can cater to your specific needs in cold email automation.

Pros and Cons: The Full View

Both tools have some pros and cons to consider, so let’s have a look at them to make informed decisions.


  • User-friendly interface
  • Pricing plans have unlimited seats, so there are no per-user charges
  • Chrome Extension that displays the technologies used on the website, including web servers, advertising tools
  • Has a free plan with 50 email verifications and 25 monthly searches. 


  • Limits its verification service to professional emails, which may not be ideal for all types of campaigns.
  • Lacks tools for social media research
  • Pricing plans can be expensive for some users



  • Easy setup and use
  • Cost-effective as you can link unlimited email domains
  • Bulk domain testing: Quickly assesses the reputation and deliverability of multiple domains.
  • Unlimited Warm-Up


  • Does not offer a lifetime deal
  • Relatively new in the market
  • Does not offer a Chrome extension or Email Finder for lead generation 

Feature-by-Feature Comparison: vs. Instantly

The table provides a comprehensive comparison between and Instantly, two leading cold email automation tools. It outlines their key features, availability of a free trial, and prices.

Feature/Aspect Instantly
Automated Warm-Up No Yes
Unlimited Domains No Yes
Automated Domain Rotation No Yes
Built-In AI to Detect Recipient Interest Levels No Yes
Bulk Domain Testing Yes Yes
Domain Search Yes No
Email Finder Yes No
Advanced Email Tracking Yes Only tracks email openings
Domain Tracking Yes No
Schedule Campaigns and Follow-ups Yes Yes
Chrome Extension Yes No
Free Trial No 14 Days
Cost Per Month (If Billed Monthly) 49€ – 499€ $37 / $97
Cost Per Month (If Billed Annually) 34€ – 349€ $30 / $77.6

Customer Support: Your Digital Safety Net

  • Offers Live chat that replies typically in one hour, and resources include free webinars about email outreach and more.
  • Instantly: Provides live chat support, email support, and Facebook Group, help center and more. 

User Reviews: The Voice of Experience

G2 Review

⭐️4.4 out of 5


G2 Review

⭐️4.9 out of 5

FAQs: Resolving Doubts

What integrations does Instantly offer?

  • Instantly offers Zapier and webhook integrations for advanced automation.

What integrations does offer?

  • Has CRM integrations such as HubSpot, Salesforce, Pipedrive and other apps like Gmail, Google Workspace, Outlook, and Microsoft 365. Also, you can integrate with Google Sheets, Microsoft Excel, platforms like Zapier or 3rd party platforms like Woodpecker. 

Are and Instantly GDPR compliant?

  • Yes, both are GDPR-compliant. 

Final Verdict: The Decision Point

When it comes to choosing between and Instantly, the decision ultimately hinges on your specific needs and goals for cold email automation.

For the Detailed-Oriented Marketer:

If your focus is on comprehensive email tracking, finding reliable professional emails, and you have a need for domain-specific searches, then is a strong contender. Its robust features like Domain Search, Email Finder, and Domain Tracking can provide you with a more nuanced and targeted approach to your campaigns. However, be prepared for a higher cost, especially if you opt for the more advanced plans. Also, the absence of a free trial means you’ll have to commit financially from the get-go.

For the Scalable and Automated Campaigner: Instantly

If you’re looking to scale your operations or are managing high-volume campaigns, Instantly provides features that are hard to beat. The ability to link unlimited domains, automated domain rotation, and built-in AI for gauging recipient interest are particularly noteworthy. Its unlimited warm-up feature can be a lifesaver in maintaining a healthy sender reputation. Instantly also offers a 14-day free trial, allowing you to test out its features before committing to a paid plan. The pricing is also more budget-friendly, making it a great option for startups or smaller teams.

The Bottom Line and Instantly both have their own unique set of features that cater to different marketing needs. If you value detailed analytics, verified email addresses, and domain-specific targeting, then is your go-to platform. On the other hand, if scalability, automation, and cost-effectiveness are your priorities, then Instantly could be the better fit.

So, weigh your needs against what each tool offers and make your pick. Either way, you’ll be getting a powerful tool that can significantly enhance your cold email campaigns.

For a broader perspective on cold email tools, feel free to dive into our comprehensive list of the 22 best cold email tools.

Further Reading

Craving more insights? Don’t forget to check out our other tool comparison articles for the lowdown on the best B2B software out there:


Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called and is the founder of


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