vs. Instantly: Which One Wins for Cold Emailing?


When it comes to choosing between and Instantly for cold email software, both have distinct advantages and limitations. shines with its LinkedIn Email Finder and AI-driven personalized email content but lacks scalability options. Instantly, on the other hand, excels in scalability with features like unlimited domains and domain rotation, although it doesn’t offer LinkedIn integration. Your choice should hinge on what’s more critical for your business: targeted lead generation or the ability to scale rapidly.

Table of Contents

  1. Introduction: The Quest for the Ultimate Cold Email Tool
  2. Main Features of Instantly and
  3. Pricing Showdown: Bang for Your Buck
  4. Features Face-Off: A Side-by-Side Comparison
  5. User Experience: Don’t Underestimate the Power of Simplicity
  6. Customer Reviews and Testimonials
  7. Integration Capabilities
  8. Customer Support
  9. FAQs Section
  10. Final Verdict: Which One You Should Choose?

In a digital world where the average office worker receives around 121 emails daily, standing out is not just an advantage—it’s a necessity. That’s why choosing the right cold email software is crucial for your business. Today, we’re spotlighting two major players: and Instantly. Each offers unique features that can either make or break your email marketing game.

Main Features of Instantly and

Key FeatureDescriptionBenefit in Cold Emailing
Lead Generation ToolboxCollect leads from various online platforms, including a LinkedIn extension.Streamline the lead collection process, add potential clients to email campaigns instantly, and reduce the need to switch between platforms.
Email AI AssistantCreates and refines email content, adjusts tone, and offers language translation.Save time crafting emails, ensure your messages resonate with recipients, and break language barriers for global reach.
7-Tier Email List VerificationVerifies the validity of each email address on your list.Lower bounce rates and safeguard your sender’s reputation, ensuring higher email deliverability.

Lead Generation Toolbox

This feature is a goldmine for businesses that rely heavily on finding leads easily and quickly. It has a lead generation toolbox where lead generation toolbox for collecting leads from almost any online website, including LinkedIn. Imagine you’re scrolling through LinkedIn and stumble upon a potential client. With’s LinkedIn extension, you can add them to your email campaign in real time. No more juggling between tabs!

Email AI Assitant’s Email AI assistant is the multitasker you’ve been looking for. It can craft new emails, perfect existing ones, adapt the tone, and translate languages. Bottom line? You save time, up your email game, and remain versatile in your approach.

7-Tier Email List Verification

Bounced emails are not just annoying; they can harm your sender’s reputation.’s 7-Tier Email List Verification ensures that every email address on your list is valid, reducing bounce rates and protecting your reputation.


Key Feature Description Benefit in Cold Emailing
Unlimited Domains No limits on the number of domains you can use, making it ideal for agencies or large businesses. Expand your outreach without restrictions, manage multiple campaigns across various domains effectively.
Automated Domain Rotation Sends emails from different domains once a limit is reached on one, reducing spam flagging. Dodge the dreaded spam folder and increase your email deliverability rate.
AI-Powered Interest Tagging AI technology tags the interest level of prospects based on their email replies. Gain immediate insight into a prospect’s interest level for more tailored, effective follow-up strategies.

Unlimited Domains

Most tools limit the number of domains you can operate from, but not Instantly. This is a game-changer for agencies or large businesses that manage multiple domains. It’s like having an unlimited number of roads to reach your destination—each one as effective as the other.

Automated Domain Rotation

Every email marketer fears the spam folder. With Instantly’s Automated Domain Rotation feature, your emails are automatically sent from different domains when the limit for one domain is reached, greatly reducing the chance of being flagged as spam. It’s like changing disguises in a high-stakes spy movie—effective and exhilarating!

AI-Powered Interest Tagging 

Instantly’s AI transforms the cold email game by automatically assessing and tagging a prospect’s interest level based on their replies. The payoff? You get instant intel on how interested a lead is, enabling you to customize your next move. Say goodbye to uncertainty and hello to precision-targeted follow-ups.

Pricing Showdown: Bang for Your Buck Pricing Plans:

Plan Type Monthly Cost Annual Cost Offerings
Free Trial 150 credits, 100 email recipients, Unlimited sender accounts, one mailbox warm-up
Starter Plan $39 $30/mo 1,000 credits, 5,000 email recipients, unlimited sender accounts, one mailbox warm-up
Pro Plan $99 $75/mo 5,000 credits, 10,000 email recipients, unlimited sender accounts, three mailbox warm-ups
Managed Service Starting at $2,999 Custom lead gen & outreach, 1,000+ SOM companies, 1,000+ ICP contacts, 1,000+ UVP messages, AI playbook, 20-40 meetings/qtr

Starter Plan

At $39 per month, this plan is ideal for small businesses or individual entrepreneurs just stepping into the world of cold emailing. The plan offers 1,000 credits and 5,000 email recipients—a great way to dip your toes in without drowning in costs.

Pro Plan

If you’re ready to take things up a notch, the Pro Plan at $99 monthly is your ticket. With 5,000 credits and 10,000 email recipients, this plan is designed for businesses with larger email lists and more ambitious campaigns.

Managed Service

Starting at $2,999, this is the ultimate solution for businesses that don’t want to leave anything to chance. It offers custom lead gen and outreach campaigns, complete with an AI playbook and 20-40 guaranteed meetings per quarter. It’s like having an in-house team of experts at a fraction of the cost.

Below, you can see an overview of the features offered by each plan:

Instantly Pricing Plans:

Plan Type Monthly Cost Annual Cost Offerings
Free Trial 14 days
Growth Plan $37 $30/mo 1,000 active Leads and 5,000 emails and more
Hypergrowth Plan $97 $77.6/mo 25,000 active Leads, 100,000 emails and more

Growth Plan

For $37 per month, this plan is a steal. It offers all the essential features that Instantly is known for, making it ideal for startups or small businesses looking to grow without burning through their budget.

Hypergrowth Plan

At $97 per month, the Hypergrowth Plan is for businesses that are ready to, well, hyper-grow. With the added advantage of sending 100,000 emails, this plan is a scaling machine.

Below, you can see an overview of the features offered by each plan:

Features Face-Off: A Side-by-Side Comparison

Let’s get real—this visually table provides a side-by-side comparison of key features, free trials and costs of and Instantly.

Feature Snovio Instantly
LinkedIn Integration ✔️
Unlimited Domains ✔️
Email AI Assistant ✔️
Automated Domain Rotation ✔️
Email Verification ✔️ ✔️
Email Finder Extension ✔️
Free Trial 14 days 14 days
Cost Per Month (If Billed Monthly) $39 / $99 $37 / $97 monthly
Cost Per Month (If Billed Annually) $30 / $75 $30 / $77.6 monthly

User Experience: Don’t Underestimate the Power of Simplicity

User experience can make or break any software, no matter how robust its features are. offers an intuitive design that even a complete beginner can navigate with ease. Instantly, while feature-rich, it maintains a simple and clean interface that anyone can get used to in no time.

Customer Reviews and Testimonials

Both Snovio and Instantly have glowing reviews from their users. users often highlight the lead generation capabilities as a life-saver, while Instantly, users can’t stop talking about the ease of scaling their campaigns. What Users Say

G2 Review

⭐️4.5 out of 5

Instantly: What Users Say

G2 Review

⭐️4.9 out of 5

Integration Capabilities

In today’s interconnected digital ecosystem, the ability to integrate with other platforms is invaluable. Both and Instantly offer integrations with popular CRMs like Salesforce and HubSpot, making it easier for you to manage your leads and track your campaign’s performance.

Customer Support

When things go south, you want to make sure there’s a reliable customer support team to get you back on track. offers 24/7 support via email and chat, ensuring that help is always just a click away. Instantly, on the other hand, offers support during business hours through live chat, email and phone.

FAQ Section

  1. Is good for small businesses?
    • Yes, especially with its Starter Plan, which is budget-friendly and offers all the essential features a small business would need.
  2. Does Instantly offer warm-ups?
    • Absolutely, Instantly offers unlimited warm-ups, increasing the sender’s reputation.

Final Verdict: Which One You Should Choose?

If lead generation is your primary focus, is a no-brainer. Its Email Finder and AI Email Assistant are powerful tools for personalized, effective cold emailing. But if scalability is your main concern, Instantly’s Hypergrowth Plan, with its unlimited domains and Domain Rotation features, is unbeatable.

Ultimately, the best tool for you will depend on your specific needs, goals, and the scale at which you operate. Both and Instantly offer incredible features that can help you elevate your cold email game to the next level.

Looking for more options? We’ve got you covered. Dive into our comprehensive list of 22 of the Best Cold Email Tools for more insights.

Further Reading 

Buckle up and check out our treasure trove of cold email tool comparisons to level up your B2B marketing game. Don’t miss out!

Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called and is the founder of


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