Yesware vs. Mailshake: A Side-by-Side Cold Email Software Comparison

When it comes to the showdown between Mailshake and Yesware, the choice boils down to your priorities. If you’re a data lover who craves advanced reporting and real-time email tracking, Yesware is your go-to. On the flip side, if you’re budget-conscious and want an easy-to-use platform with a more affordable database plan, Mailshake has got you covered. Both are heavyweights in the cold email arena, but Mailshake edges out in cost-effectiveness and user-friendliness.

Table of Contents

  • Introduction
  • Key Features: Battle of the Titans
  • Yesware’s Feature Set and Why You Should Care
  • Mailshake’s Arsenal and What’s in it for You
  • Pricing: The Cost of Being Awesome
  • Pros and Cons: The Double-edged Sword
  • Feature-by-Feature Comparison: Yesware vs. Mailshake
  • Customer Support: Your Digital Guardian Angel
  • User Reviews: Words from the Wise
  • FAQs: The Need-to-Know
  • Final Verdict: Time to Pick a Side


Cold emailing is not just about sending a bunch of emails and praying for replies. No siree! It’s an art and a science. And today, we’re pitting two heavyweight champions against each other—Yesware and Mailshake. Why? Because you deserve to know which platform can give your cold email game that much-needed turbo boost.

Key Features: Battle of the Titans

Yesware‘s Feature Set and Why You Should Care

Yesware is no slouch when it comes to features. Let’s dig in:

Summary Table: Key Features and Their Descriptions

Key FeatureDescription
Real-Time Email TrackingGet notifications when someone opens your email or clicks your links.
Multi-touch CampaignsConduct campaigns via multiple channels like email and LinkedIn Inmails.
Secure Prospector DatabaseAccess to 100+ million GDPR and CCPA compliant B2B contacts.
Advanced ReportingDetailed reports on your email performance, campaigns, and recipient engagement.
Attachment TrackingKnow when a recipient opens an attachment.
Gmail/Outlook IntegrationSeamless integration with your existing email service to avoid spam filters.

Real-Time Email Tracking

Get notified like a VIP whenever someone opens your emails or clicks your links. You’re not just throwing messages into the abyss; you’re getting a front-row seat to the action.

Why You Should Care: Knowing when someone opens your email can change the way you do follow-ups. Imagine sending a follow-up email just when your prospect is reading your initial email. Perfect timing!

Multi-touch, Multi-channel Campaigns

Email, LinkedIn Inmails—you name it. Yesware lets you play the field and not be tied to just one channel.

Why You Should Care: Why stick to just emails when you can reach out via LinkedIn Inmails too? Diversify your channels and increase your chances of making a connection.

Secure Prospector Database

GDPR and CCPA compliant? Check! With Yesware, you get access to over 100+ million B2B contacts. Now that’s a lot of handshakes waiting to happen.

Why You Should Care: GDPR and CCPA compliance means you can prospect without worrying about legal issues.

Advanced Reporting

Offers ‘My Dashboard’ that shows metrics that actually make sense. Weekly email performance, campaign reports, template records, recipient engagement reports and more—all laid out on a snazzy dashboard.

Why You Should Care: Data that you can actually use. Detailed insights can help you tweak your campaigns for better results.

Attachment Tracking

Know when a recipient opens an attachment.

Why You Should Care: If your attachments are being viewed, that’s a strong indicator of interest.

Seamless Gmail/Outlook Integration

Seamless integration with your existing email service.

Why You Should Care: Emails sent directly through Gmail or Outlook are less likely to be marked as spam, giving you a better deliverability rate.

Mailshake‘s Arsenal and What’s in it for You

Summary Table: Key Features and Their Descriptions

Key FeatureDescription
SHAKEspeareAI-powered email writing.
Data FinderProspect search based on role, location, or company.
Lead CatcherCategorizes leads for easy management.
Automated Follow-upsSchedule follow-up emails easily.
Multi-channel ProspectingProspect on LinkedIn and make cold calls along with emails.
Mail MergePersonalize bulk emails easily.
LinkedIn AutomationAutomate your LinkedIn outreach seamlessly.


AI-powered email writing.

Why You Should Care: Let’s face it, not everyone’s a Shakespeare. But with this feature, anyone can write compelling emails.

Data Finder

Finding prospects is as easy as pie. Search by role, location, company, and many other filters and start rolling. It also allows you to find prospects on LinkedIn easily.

Why You Should Care: A good campaign starts with a good list. Data Finder helps you build that list, fast.

Lead Catcher

Categorizes leads for easy management.

Why You Should Care: Sorting through leads can be a nightmare. Lead Catcher does it for you so you can focus on more important tasks.

LinkedIn Automation

This feature takes your LinkedIn game to the next level by automating your outreach efforts.

Why You Should Care: This feature takes your LinkedIn game to the next level by automating your outreach efforts.

Multi-channel Prospecting

Prospect on LinkedIn and make cold calls along with emails.

Why You Should Care: Why limit yourself to just email when you can reach out on LinkedIn and even make cold calls?

Mail Merge

Personalize bulk emails easily with mail merge. 

Why You Should Care: Personalization at scale can be a game-changer.

Pricing: The Cost of Being Awesome

Hold on to your wallets! Here’s where we break down what these titans are going to cost you. Because let’s face it, even superheroes have budgets.

Yesware Pricing

Yesware offers five email outreach plans and three Add-On prospector plans: 

Email Outreach Plans Pricing 

Pricing Plans Cost Per Month Per Seat (If Billed Monthly) Cost Per Month Per Seat (If Billed Annually) Features Included
Free Forever Free Free Basic email tracking, 10 campaign recipients/month, etc.
Pro $19 $15 20 campaign recipients, unlimited email & link tracking
Premium $45 $35 Everything in Pro, plus unlimited & shared campaigns
Enterprise $85 $65 Everything in Premium, plus add contacts to campaigns
Custom Contact Contact Everything in Enterprise, plus Security & Legal Review

Prospector Plans Pricing 

Pricing Plans Cost Per Month (Billed Only Annually) Features Included
Prospector Starter $37.5 600 credits per year
Prospector Growth $125 3,000 credits per year
Prospector Custom Contact Customized plan

Below, you can see an overview of features offered by the different Email Outreach plans of Yesware:

Mailshake Pricing

Mailshake offers two types of plans: Engagement Plans and Data Finder Plans. 

Mailshake Engagement Plans

Plan Monthly Cost per user Features
Email Outreach Plan $58 Mail accounts from any provider, email warm-up service, advanced scheduling
Sales Engagement Plan $83 All features of Email Outreach Plan plus power phone dialer, LinkedIn automation

Mailshake Data Finder Plans

Plan Monthly Cost Credits
Starter Plan $49 1,000
Pro Plan $99 2,500
Enterprise Plan $249 12,500

Note: All engagement and data finder plans are billed annually.

Here is a snapshot of the features that each engagement plan offers

Pros and Cons: The Double-Edged Sword

Yesware Pros and Cons

Comprehensive trackingSlightly steeper learning curve
Multi-channel campaignsNeed to buy a separate plan for using the Prospector database feature
Has Chrome extension that adds the tool to your Gmail inboxFirewalls and anti-virus programs can disrupt analytics like open emails, so users with these programs may be signalled wrong.
Offers free planNo advanced AI features

Mailshake Pros and Cons

Very user-friendly interfaceNo monthly billing option
Strong AI capabilitiesMay require third-party integrations for advanced features
Affordable pricingNeed to buy a separate plan besides your Sales Engagement plan to use database

Feature-by-Feature Comparison: Yesware vs Mailshake

Time for a face-off! Let’s see how these features, costs, and free trial offers stack up against each other.

Feature Yesware Mailshake
Real-Time Email Tracking
Multi-Channel Campaigns
Prospector Database
AI Email Writing
Automated Follow-ups
LinkedIn Automation
Mail Merge
Advanced Reporting
Embedded into Gmail
LinkedIn Sales Navigator embedded into inbox
Free Plan
Cost Per Month (Billed Monthly) Email outreach plans: $19 – $85 No monthly billing option
Cost Per Month (Billed Annually) Email outreach plans: $15 – $65
Prospector plans: $37.5 – $125
Engagement plans: $58 – $83
Data Finder Plans: $49 – $249
Free Trial 14 days Only 50 credits for data finding – no free trial for engagement plans

Customer Support: Your Digital Guardian Angel


  • Email Support
  • Live Chat on the website: Yes, replies within 1-hour


  • Email Support
  • Phone Support
  • No live chat 

User Reviews: Words from the Wise

What’s the street saying? User reviews give you the lowdown you can’t get anywhere else. 


G2 Review

⭐️4.4 out of 5


G2 Review

⭐️4.7 out of 5

FAQs: The Need-to-Know

  • Is Yesware GDPR and CCPA compliant?

Yes, Yesware is both GDPR and CCPA compliant.

  • Does Mailshake offer multi-channel campaigns?

Absolutely, Mailshake lets you run email, LinkedIn, and even cold call campaigns.

  • Can I integrate Mailshake with my existing email client?

Yes, it also integrates with Gmail and Outlook but is not embedded in the inbox. 

  • Does Mailshake offer CRM integrations?

Indeed, it offers CRMs like HubSport, SalesForce, Pipedrive. 

  • Does Yesware offer CRM integrations?

Indeed, but only offers Salesforce integration. 

  • Which tool offers more integrations? 

Mailshake has more integrations than Yesware.

Final Verdict: Time to Pick a Side

Alright, folks, it’s judgment time! We’ve been through the nitty-gritty, and now it’s time to make a call. Let’s dissect this like a final round in a championship fight.

Feature Smackdown

Yesware shines in areas like real-time email tracking and advanced reporting. It even embeds LinkedIn Sales Navigator into your inbox, which is a neat trick. Plus, it offers a free plan and a 14-day free trial. If you’re big on data and like to micromanage every aspect of your campaigns, Yesware could be your go-to.

Mailshake, on the other hand, brings its A-game with AI email writing and a user-friendly interface. It may not offer advanced reporting, but it packs a punch with its multiple integrations. And let’s not forget, it matches Yesware on many fronts like multi-channel campaigns and automated follow-ups.

The Budget Battle

Yesware’s monthly billing ranges from $19 to $85, while Mailshake doesn’t offer a monthly billing option. Annually, Yesware can cost you between $15 to $65 per month, whereas Mailshake’s engagement plans range from $58 to $83.

But here’s the kicker—Mailshake offers a more affordable database plan. For 1,000 credits per month, you’ll shell out $49, while Yesware’s 600 credits per year will set you back $37.5. So if a robust database is your jam, Mailshake gives you more bang for your buck.

The Final Call

So, who wins this duel?

  • For Feature Buffs: If you’re a sucker for features and love diving deep into analytics, Yesware might just be your soulmate.
  • For Budget-Conscious Users: If you’re watching your pennies but still want a robust feature set, Mailshake could be your knight in shining armor. Its database plan is particularly cost-effective.
  • For Ease of Use: If you want a platform that’s as easy to use as spreading butter on toast, Mailshake is your guy.

In the end, both platforms offer database plans as add-ons, but Mailshake edges out in terms of affordability.

So there you have it, the ultimate showdown concludes. Whether you pick Yesware or Mailshake, you’re gearing up for some serious cold email firepower. Choose wisely, and may your conversion rates be ever in your favor!

Looking for more options? We’ve got you covered. Dive into our comprehensive list of 22 of the Best Cold Email Tools for more insights.

Further Reading

If you found this comparison between Yesware and Mailshake valuable, don’t miss our other in-depth articles on other cold email tool comparisons, must-know cold email strategies, ways to personalize your cold emails, how to embed videos in emails and much more! 

Check Out:

Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called and is the founder of


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