Lemlist vs. Yesware: Which Is the Best Cold Email Software for Your B2B Needs?

When it comes to cold emailing, Lemlist and Yesware cater to different needs but offer distinct advantages. Lemlist excels in advanced personalization and includes a unique email warm-up feature to boost deliverability, making it a robust choice for comprehensive campaigns. Yesware is budget-friendly and shines in real-time tracking and native email client integration. However, it lacks the advanced personalization and integrations that Lemlist offers. For a feature-rich, holistic approach to cold emailing, Lemlist takes the cake.

Table of Contents

  1. Introduction
  2. Lemlist’s Features and Their Benefits
  3. Yesware’s Features and Their Benefits
  4. Pricing: The Bottom Line
  5. Feature-by-Feature Comparison: Lemlist vs. Yesware
  6. Pros and Cons: The Full Picture
  7. Customer Support: Your Lifeline in the Digital World
  8. User Reviews: Real-World Insights to Guide Your Decision
  9. Final Verdict: The Decision-Maker


When it comes to B2B marketing, particularly in the realm of cold emailing, the right tool can make or break your campaign. Today, we’re pitting two of the industry’s heavyweights—Lemlist and Yesware—against each other. This isn’t just a quick glance; we’re diving deep into the nitty-gritty details to help you make an informed decision. So, grab your notebook; you’ll want to jot down some notes.

Key Features: Where Lemlist and Yesware Excel

Before we dive into specifics, it’s worth noting that both tools offer robust features designed to make your cold email campaigns more effective. But what exactly are these features, and why should you care? Let’s dig in.

Lemlist’s Features and Their Importance in Cold Email

Feature Benefit Importance in Cold Email
Multi-Channel Prospecting Reach target audience through various platforms Increases engagement and response rates
Advanced Personalization Custom text, image, and video variables Makes emails more engaging and less likely to be ignored
Chrome Extension for LinkedIn Easily import LinkedIn contacts into campaigns Streamlines list-building and reduces manual work
Smart Enrichment Leverages multiple providers for email verification Increases the quality of your email list, boosting conversion rates
AI-Generated Campaigns Creates campaigns tailored to objectives Saves time and increases campaign effectiveness
Unlimited Email Sending No cap on the number of emails sent Allows for large-scale campaigns without limitations

Multi-Channel Prospecting

Feature: Lemlist offers multi-channel prospecting, including cold email, automated LinkedIn steps, cold calling, and API steps.
Importance: In a cold email campaign, it’s crucial not to put all your eggs in one basket. Multi-channel prospecting allows you to reach your target audience through various platforms, increasing your chances of engagement.

Real-life example: Let’s say you’re targeting SaaS companies. A LinkedIn connection could serve as a gentle intro, followed by a more direct cold email, and finally sealed with a cold call. This multi-touch approach increases the likelihood of capturing your lead’s attention.

Advanced Personalization

Feature: Automated text variables for custom intro lines, pitch, CTAs, and more.
Importance: Personalization is key in cold emailing. It can be the difference between your email being opened or trashed.

Real-life example: Imagine sending an email with the recipient’s name, company logo, and a CTA that links to a landing page featuring their company’s product. It’s a surefire way to grab attention.

Chrome Extension for LinkedIn

Feature: A Chrome extension that lets you import LinkedIn contacts directly into your campaign.
Importance: The less manual work, the better. This feature allows you to build your campaign list without switching between platforms.

Real-life example: While you’re on LinkedIn, you can automatically add new connections to your Lemlist campaign, turning social interactions into potential sales leads.

Smart Enrichment

Feature: If one provider fails to find a verified email, Lemlist will leverage other providers to find it.
Importance: The quality of your email list is crucial. The more verified emails you have, the higher your chances of conversion.

Real-life example: If you have an initial list of 100 potential leads and only 50 verified emails, Smart Enrichment could potentially bump that number to 65 or 75.

AI-Generated Campaigns

Feature: Lemlist offers campaigns generated by AI, based on your specific objectives.
Importance: Automating the campaign creation process saves time and ensures that you’re hitting the right notes to engage your target audience.

Real-life example: If you’re in the real estate business, the AI can create a campaign focused on property management pain points, increasing the chances of your email resonating with the recipient.

Unlimited Email Sending

Feature: You can send an unlimited number of emails.
Importance: For large-scale campaigns, this is a game-changer. You don’t have to worry about hitting a cap and can freely scale your efforts.

Real-life example: If you’re an agency running campaigns for multiple clients, this feature allows you to manage all of them concurrently without sweating the small stuff—like email limits.

Yesware’s Features and Their Importance in Cold Email

Feature Benefit Importance in Cold Email
Real-Time Email Tracking Instant notifications for email opens and link clicks Enables timely follow-ups and gauges campaign effectiveness
Native Email Client Integration Integrates with Outlook and Gmail Improves email deliverability by avoiding spam filters
Multi-touch, Multi-Channel Campaigns Supports campaigns across multiple platforms Increases the avenues for engaging leads, improving response rates
Secure Prospector Database Access to a large, compliant B2B contacts database Speeds up campaign preparation and ensures legal compliance
Advanced Reporting Comprehensive dashboard with various reports Facilitates data-driven decision-making for campaign optimization
Unlimited Tracking Tracks email opens, attachment views, and more Provides in-depth analytics for continuous improvement

Real-Time Email Tracking

Feature: Get notified the moment your email is opened or a link is clicked.
Importance: Timing is everything in cold emailing. Knowing when a recipient interacts with your email allows you to time your follow-ups perfectly.

Real-life example: If you see that a lead has opened your email but hasn’t responded, you can send a timely follow-up to nudge them towards a call-to-action.

Native Email Client Integration

Feature: Integration with Outlook or Gmail ensures emails are sent from your server, reducing the chances of being marked as spam.
Importance: Deliverability is a significant concern in cold emailing. Emails that land in the spam folder are as good as not sent.

Real-life example: By sending emails through your existing Outlook or Gmail account, you leverage their spam filters to ensure higher deliverability rates.

Multi-touch, Multi-channel Campaigns

Feature: Like Lemlist, Yesware also supports multi-channel campaigns, including LinkedIn InMails.
Importance: This feature allows you to diversify your outreach methods, thereby increasing your chances of engagement.

Real-life example: You could start your outreach with a LinkedIn Inmail, move to a cold email series, and then close with a targeted LinkedIn post—all managed within Yesware.

Secure Prospector Database

Feature: Access to a database of 100+ million B2B contacts, in compliance with GDPR and CCPA.
Importance: Having a large, compliant database at your fingertips can significantly speed up the campaign preparation process.

Real-life example: If you’re targeting European markets, the GDPR compliance ensures you won’t run into legal issues down the line.

Advanced Reporting

Feature: Yesware offers advanced reporting features, including weekly email performance and campaign reports on ‘My Dashboard’.
Importance: Data-driven decision-making is key in optimizing your campaigns for higher ROI.

Real-life example: By tracking key metrics, you can identify what’s working and what needs tweaking, thereby continuously improving your campaigns.

Unlimited Tracking

Feature: Offers unlimited tracking for email opens, attachment views, and more.
Importance: Comprehensive tracking allows for in-depth analysis, which is crucial for campaign optimization.

Real-life example: For businesses that rely heavily on data analytics, this feature ensures that you have all the metrics you need at your fingertips.

Pricing: The Bottom Line

When it comes to pricing, both Lemlist and Yesware offer a variety of plans to suit different needs. However, the devil is in the details, so let’s break it down.


Lemlist offers three primary plans:

Plan Cost Per Month Per Seat (If Billed Monthly) Cost Per Month Per Seat (If Billed Yearly) Features Included
Email Outreach Plan $59 $50 250 tokens, unlimited workflows and emails
Sales Engagement Plan $99 $83 500 tokens, all Email Outreach Plan features and more
Enterprise Custom Custom All Email Outreach plans plus a dedicated account manager and more.

Note: Annual subscriptions offer a discounted rate.

Here you can see the features included in each plan:


Yesware also offers three paid plans but also a free plan plus add-on prospector plans:

Email Outreach Plans Pricing 

Pricing Plans Cost Per Month Per Seat (If Billed Monthly) Cost Per Month Per Seat (If Billed Annually) Features Included
Free Forever Free Free Basic email tracking, 10 campaign recipients/month, etc.
Pro $19 $15 20 campaign recipients, unlimited email & link tracking
Premium $45 $35 Everything in Pro, plus unlimited & shared campaigns
Enterprise $85 $65 Everything in Premium, plus add contacts to campaigns
Custom Contact Contact Everything in Enterprise, plus Security & Legal Review

Prospector Plans Pricing 

Pricing Plans Cost Per Month (Billed Only Annually) Features Included
Prospector Starter $37.5 600 credits per year
Prospector Growth $125 3,000 credits per year
Prospector Custom Contact Customized plan

Note: Annual subscriptions also come at a discounted rate for email outreach plans. 

Here you can see the features included in each email outreach plan:

Feature-by-Feature Comparison: Lemlist vs. Yesware

This table offers a straightforward way to compare the two platforms based on their features and pricing. Note that the annual prices are generally discounted, making it a cost-effective option if you’re planning long-term.

Feature Lemlist Yesware
Multi-Channel Prospecting, including LinkedIn InMails. Yes Yes
Advanced Personalization with video and website variables Yes No
Chrome Extension for LinkedIn Yes No
Smart Enrichment Yes No
AI-Generated Campaigns Yes No
Unlimited Email Sending Yes No
Real-Time Email Tracking No Yes
Native Email Client Integration No Yes
Email Warm-Up Yes No
Secure Prospector Database No Yes
Advanced Reporting No Yes
Unlimited Tracking No Yes
Free Trial 14 days 14 days
Cost Per Month (If Billed Monthly) $59/$99 Email outreach plans: $19 – $85
Prospector plans: No monthly billing
Cost Per Month (If Billed Annually) $50/$83 Email outreach plans: $15 – $65
Prospector plans: $37.5 – $125

Pros and Cons: The Full Picture

Both Lemlist and Yesware come with their own set of pros and cons. Understanding these can help you make a more informed decision tailored to your specific needs.



  • Advanced personalization features make your emails stand out.
  • Multi-channel prospecting ensures a broader reach.
  • AI-generated campaigns take the guesswork out of crafting effective emails.
  • Simple and attractive user interface


  • Some users faced billing issues like double charges
  • Higher pricing tier for advanced features.
  • No free plan 



  • Real-time email tracking for instant feedback on engagement.
  • Native integration with email clients ensures higher deliverability.
  • Advanced reporting features for data-driven decision-making.
  • Offers free plan 


  • Slightly steeper learning curve
  • Need to buy a separate plan for using the Prospector database feature
  • Firewalls and anti-virus programs can disrupt analytics like open emails, so users with these programs may be signalled wrong. 

Customer Support: Your Lifeline in the Digital World


  • Email Support
  • Live Chat: Yes, typically in 15 minutes.


  • Email Support
  • Phone Support
  • No live chat on the website

User Reviews: The Unsung Heroes

When it comes to choosing the right cold email software, nothing speaks louder than the experiences of those who’ve walked the path before you. In this section, we’ll delve into user reviews for Lemlist and Yesware to give you unfiltered insights into what real users love and what they think could be improved.


G2 Review

⭐️4.2 out of 5


G2 Review

⭐️4.4 out of 5

FAQs: Clearing the Air

  • Is Lemlist GDPR and CCPA compliant?
      • Yes, Lemlist is both GDPR and CCPA compliant, ensuring that your campaigns are legally sound.
  • Does Yesware offer LinkedIn integration?
      • Yes, Yesware supports multi-touch, multi-channel campaigns that include LinkedIn Inmails.
  • Which tool is better for large-scale campaigns?
      • Lemlist offers unlimited email sending, making it more suitable for large-scale campaigns.
  • Do both tools offer CRM integrations?
      • Yes, but Yesware offers only Salesforce integration, whereas Lemlist expands this with HubSpot and Pipedrive integrations. 
  • Do both tools offer Zapier integration?
      • Lemlist does, but Yesware does not. 
  • Does Yesware offer LinkedIn integration?
    • Yes, it offers an integration where you can add LinkedIn Sales Nav to Gmail and connect with them. 

Final Verdict: Navigating the Cold Email Maze

When it comes to cold emailing, Lemlist and Yesware offer a variety of features that cater to different needs. But how do these platforms stack up against each other when it comes to the nuts and bolts of cold emailing? Here’s my opinion:


Email Warm-Up

Lemlist offers an Email Warm-Up feature that’s designed to improve your sender reputation and email deliverability. If you’re just starting your cold email campaigns or have faced deliverability issues in the past, this feature could be a lifesaver. Yesware doesn’t offer this feature, giving Lemlist a definite edge here.

Advanced Personalization

Lemlist leads the pack with its advanced personalization options, including video and website variables. If you want your emails to be more than just another message in someone’s inbox, Lemlist is the tool for you. Yesware falls short in this department.

Tracking and Reporting

Yesware excels in real-time email tracking and advanced reporting. These features allow you to closely monitor the effectiveness of your campaigns, making Yesware an excellent choice for those who rely heavily on data analytics.

Native Email Client Integration

Yesware integrates seamlessly with popular email clients like Outlook and Gmail. This ensures that your emails are more likely to land in the recipient’s primary inbox rather than the dreaded spam folder.

Additional Features

While Lemlist offers unique features like Smart Enrichment and AI-generated campaigns, Yesware provides a Secure Prospector Database, albeit as a separate plan.

Budget and Pricing

Lemlist comes at a higher price point, but the array of advanced features can justify the expense for businesses looking for a comprehensive solution. Yesware is more budget-friendly for basic functionalities but can cost more when additional plans are considered.

Free Trial and Integrations

Both tools offer a 14-day free trial. In terms of integrations, Lemlist takes the lead with more options, including Zapier integration, which Yesware lacks.

Final Thoughts

If your cold email campaigns require advanced personalization and a focus on improving deliverability through features like email warm-up, Lemlist is the clear choice. However, if basic tracking and native email client integration are your main concerns and you’re on a budget, Yesware is a viable option—just be prepared for potential add-on costs.

In summary, for a holistic, feature-rich approach to cold emailing, Lemlist stands out as the better option. Yesware, while more budget-friendly for basic needs, may require additional plans to provide a comparable range of functionalities.

Looking for more options? We’ve got you covered. Dive into our comprehensive list of 22 of the Best Cold Email Tools for more insights.

Further Reading 

If you found this comparison insightful, you won’t want to miss our other articles on cold email tool showdowns and strategies for elevating your cold emailing game. Dive in and check out: 

Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called Superlumen.co and is the founder of B2Bhero.co.


Leave a Reply

%d bloggers like this: