vs. Lemlist: Your Guide to Picking the Right Cold Email Tool


If you prioritize hyper-personalization in your cold emails, Lemlist is your top choice, with advanced customization options and a smart enrichment feature to find more verified emails. But if you’re after a more versatile tool with a consolidated inbox, a huge free database, and a broader range of third-party integrations, takes the crown. Budget-wise, Lemlist offers monthly billing, while locks you into an annual plan.

Table of Contents

  1. Introduction
  2. Key Features: Lemlist vs
  3. Pricing: Show Me the Money!
  4. Pros and Cons: The Full Picture
  5. Feature-by-Feature Comparison: The Ultimate Showdown
  6. Customer Support: Your Lifeline in the Digital World
  7. User Reviews: The Unsung Heroes
  8. FAQs: Clearing the Air
  9. Final Verdict: The Decision-Maker


Hold onto your seats, folks! You’re about to dive into the ultimate showdown between Lemlist and If you’ve been pacing around, scratching your head over which cold email software to pick, you’ve landed in the right place. Let’s cut to the chase and figure out who really reigns supreme in the cold email arena.

Key Features: Cold Email Tools in the Spotlight

Alright, let’s roll up our sleeves and dig into the meat and potatoes. Lemlist and are both titans in their own right, but what separates them from the pack? Here, we’re putting Lemlist under the microscope first.

Lemlist‘s Features and Their Benefits

Lemlist isn’t just another tool; it’s a full-fledged cold email arsenal. But why does each feature make it the champion it claims to be? Let’s unravel this mystery:

Feature Benefit Importance in Cold Email
Multi-Channel Prospecting Omnipresence in Outreach Fills gaps in single-channel outreach
Advanced Personalization Sky-high engagement Increases open and response rates
Chrome Extension Seamless LinkedIn to Lemlist Streamlines lead generation
Smart Enrichment No more elusive emails Ensures emails reach the intended recipient
AI-Generated Campaigns Automated yet personalized Frees up time for strategy
Sending Unlimited Emails Outreach without bounds Enables campaign scaling

Multi-Channel Prospecting

In today’s world, putting all your eggs in the email basket is like betting on a one-trick pony. Multi-channel prospecting offers a holistic approach:

  • Cold Email Steps: Cold emails are a proven method to reach out to potential clients. With Lemlist, you can automate this process, ensuring you’re constantly in your prospects’ inboxes without being spammy.
  • Automated LinkedIn Steps: LinkedIn is a haven for B2B professionals. Automated LinkedIn steps enable you to reach decision-makers where they’re most active, making your campaign more dynamic.
  • Automated Cold Calling Steps: There’s a certain charm to the human voice that text can’t capture. Automated cold calling adds another layer of personalization to your outreach.
  • Automated API Steps: This is for the tech-savvy who want to integrate Lemlist with other software solutions. It opens doors to automate more complex tasks.

πŸ‘‰ Real-life example: Imagine running a multi-channel campaign where you first send a cold email, then follow up with a LinkedIn message and finally seal the deal with a phone call. This kind of omnipresence makes you hard to ignore.

πŸ”₯ Importance in Cold Email: Multi-channel prospecting can fill the gaps that single-channel outreach often leaves. It ensures that your message reaches the prospect through various touchpoints, increasing the chances of engagement.

Advanced Personalization

The era of “Dear [First Name]” is long gone. Advanced personalization takes your cold emails from “meh” to “must-read”:

  • Automated Text Variables: No one likes a generic pitch. Custom intros and CTAs give your emails a personal touch, making the prospect feel special and valued.
  • Automated Image Variables: Adding images like the company’s logo or a screenshot of their website can catch the prospect’s eye and add a layer of authenticity to your emails.
  • Video Variables: Video content is engaging and can explain complex topics in a digestible way. Embedding personalized videos can significantly boost your response rates.
  • Automated Website Variables: Including specific assets or calls to action from your website can direct the prospect’s next steps, making the path to conversion smoother.

πŸ‘‰ Real-life example: An email that greets John, shows a screenshot of his website’s homepage, and includes a video addressing his company’s specific challenges is likely to get a response, if not a standing ovation.

πŸ”₯ Importance in Cold Email: Advanced personalization can dramatically increase open and response rates. It can make the recipient feel like the email was crafted just for them, increasing the likelihood of a positive interaction.

Chrome Extension for LinkedIn

LinkedIn is not just a platform for professional networking; it’s a treasure trove of potential leads:

  • Gather Individual Contacts: Sometimes, quality trumps quantity. This feature allows you to handpick LinkedIn profiles and add them to your Lemlist campaigns.
  • Entire Lists: For those looking to cast a wider net, you can grab a list of LinkedIn profiles and feed them into your Lemlist campaign.
  • Import Directly Into Campaigns: No more juggling between tabs and spreadsheets. Import your LinkedIn findings directly into Lemlist.

πŸ‘‰ Real-life example: You stumble upon a LinkedIn group full of potential leads. Instead of manually extracting information, you use Lemlist’s Chrome extension to pull the list and add it directly to your ongoing email campaign.

πŸ”₯ Importance in Cold Email: This feature streamlines the labor-intensive process of lead generation. It allows you to focus more on crafting compelling messages rather than worrying about how to populate your email list.

Smart Enrichment Feature

Hunting for verified emails can be a wild goose chase. Lemlist simplifies this with its Smart Enrichment feature:

  • Multiple Providers: Lemlist doesn’t rely on a single data source. If one provider fails, another one takes the stage, increasing your chances of finding that elusive email address.
  • 30% to 50% More Valid Emails: With higher chances of verification, you’re not just shooting in the dark; you’re making every shot count.

πŸ‘‰ Real-life example: You’ve identified a key decision-maker in a prospective company, but their email seems impossible to find. Lemlist’s Smart Enrichment scours multiple databases and successfully fetches the email for you.

πŸ”₯ Importance in Cold Email: A verified email address is the cornerstone of any cold email campaign. This feature ensures that your emails reach the intended recipient, improving the campaign’s overall efficacy.

AI-Generated Campaigns

Not everyone has a way with words, and that’s okay:

  • Automatically generates campaigns: Lemlist’s AI takes the hassle out of creating captivating email campaigns. Provide some basic parameters, and let the algorithms do the heavy lifting.

πŸ‘‰ Real-life example: You’ve got an expansive list of leads and zero time to write emails. Lemlist’s AI assistant steps in and crafts a campaign that looks like you spent weeks on it.

πŸ”₯ Importance in Cold Email: Crafting a compelling email campaign takes time and effort. AI-generated campaigns free up your time, allowing you to focus on other aspects of your marketing strategy.

Sending Unlimited Emails

When it comes to cold emailing, sometimes more is more:

  • No cap on the number of emails: Lemlist allows you to send unlimited emails, so you can reach as many prospects as you’d like without worrying about hitting a ceiling.

πŸ‘‰ Real-life example: You have a list of 1,000 potential leads. With Lemlist’s unlimited email feature, you can send tailored messages to each one without breaking a sweat.

πŸ”₯ Importance in Cold Email: Sending limitations can stifle a campaign’s potential. With the freedom to send unlimited emails, you can scale your efforts without any logistical headaches.‘s Features and Their Benefits might seem like the underdog but don’t underestimate its capabilities. Here’s a breakdown of its key features and why they’re significant in cold email marketing.

Feature Benefit Importance in Cold Email
Multi-Channel Sequencing Omnipresence in Outreach Engages prospects on multiple platforms
Smart Features Intelligent Campaign Management Data-driven decision-making
Jason AI Assistant Your Virtual Sales Wingman Automates follow-ups and scheduling
Consolidated Inbox One Inbox to Rule Them All Simplifies campaign tracking
Reply Data Lead Generation on Steroids Enables highly targeted campaigns
Improvement Tools The Finishing Touches Optimizes email quality and timing

Multi-Channel Sequencing

Who said you should stick to just one channel? Not

  • Emails: The foundational element of any cold email campaign, and’s bread and butter.
  • Automated LinkedIn Steps: Reach out to professionals right where they hang out. Like Lemlist, also offers LinkedIn automation for a well-rounded approach.
  • Calls, Tasks, SMS, WhatsApp: Ever thought of sending a WhatsApp message after a cold email? Now you can. supports multiple channels, making your campaign incredibly versatile.

πŸ‘‰ Real-life example: You could send a cold email followed by a LinkedIn request, and then a WhatsApp message, all without lifting a finger. Talk about being in many places at once!

πŸ”₯ Importance in Cold Email: A multi-channel approach ensures that you leave no stone unturned. It allows you to engage your prospects on platforms they are most comfortable with, increasing the chances of a response.

Smart Features

These aren’t your run-of-the-mill features; they’re smart for a reason:

  • Inbox Email Categorization: Forget the mess that is your inbox. categorizes incoming emails, so you know what needs your attention and what doesn’t.
  • Suggested Actions: This feature offers actions based on prospect activity. If someone opened your email multiple times but didn’t reply, it might suggest sending a follow-up.

πŸ‘‰ Real-life example: Imagine your prospect opens your email but doesn’t take any action.’s smart features would prompt you to send a follow-up email, increasing your chances of getting a response.

πŸ”₯ Importance in Cold Email: Intelligent features like these can significantly boost your campaign’s effectiveness by guiding your next steps based on real-time data.

Jason AI Assistant

No, it’s not a Hollywood actor, but it’s still a star:

  • Set Up Outreach Sequences: If you’re not a fan of manually setting up sequences, Jason, powered by ChatGPT, can do it for you.
  • Handle Prospect Responses: It can even gauge the sentiment of the responses and suggest the next steps.
  • Book Meetings: If a prospect is interested, Jason can go ahead and schedule a meeting, making your life a whole lot easier.

πŸ‘‰ Real-life example: Let’s say you’re juggling multiple tasks and can’t keep up with all the email responses. Jason can step in and handle the back-and-forth, even booking meetings, while you focus on other priorities.

πŸ”₯ Importance in Cold Email: An AI assistant can be a game-changer, automating not just the initial outreach but also the follow-ups and meeting scheduling. It essentially becomes your virtual sales assistant.

Consolidated Inbox

Ever felt overwhelmed looking at multiple email threads? brings sanity back:

  • Combines All Threads: Be it from different sequences or team members, all threads are brought into one consolidated inbox.

πŸ‘‰ Real-life example: You have three team members running different sequences to the same prospect.’s consolidated inbox will show all these interactions in one place, avoiding any overlaps or contradictions.

πŸ”₯ Importance in Cold Email: A consolidated inbox ensures that you have a 360-degree view of all interactions with a prospect, making it easier to plan your next move.

Reply Data

Who doesn’t like free stuff?

  • 140 Million Contacts: Yes, you heard that right. A vast database is at your disposal for zero dollars.
  • Search Filters: You can refine your search based on various parameters like location, job title, and more.

πŸ‘‰ Real-life example: You’re looking for marketing managers in the SaaS industry located in San Francisco. Reply Data allows you to narrow down your search and find prospects that fit this exact profile.

πŸ”₯ Importance in Cold Email: A robust database can be the difference between a targeted campaign and a shot in the dark. With Reply Data, you’re always aiming for the bullseye.

Improvement Tools

Last but definitely not least:

  • Email Quality Check: Ensure that your emails are not just good, but great.
  • Outbox: Get insights into your sending schedule. Timing is, after all, everything.

πŸ‘‰ Real-life example: You’ve drafted an email but are unsure about its quality.’s Email Quality Check gives it a once-over and suggests improvements.

πŸ”₯ Importance in Cold Email: Tools like these fine-tune your campaign. They ensure that you’re not just sending emails, but sending emails that have the best chance of eliciting a response.

Pricing: Show Me the Money!

When choosing a cold email platform, you want maximum ROI for your spend. Here’s how Lemlist and stack up in the pricing department.

Lemlist Pricing

Lemlist offers a tiered pricing model to cater to different needs:

Plan Cost Per Month Per Seat (If Billed Monthly) Cost Per Month Per Seat (If Billed Yearly) Features Included
Email Outreach Plan $59 $50 250 tokens, unlimited workflows and emails
Sales Engagement Plan $99 $83 500 tokens, all Email Outreach Plan features and more
Enterprise Custom Custom All Email Outreach plans plus a dedicated account manager and more

Below, you can see an overview of features offered by the three plans of Lemlist: Pricing offers three paid plans plus a nice free plan.Β 

Note: All plans are billed annually.

Plan Monthly Cost per User Features Included
Free $0 200 data credits per month, AI sequence generator
Starter $60 1 mailbox, 1K data credits per month, Jason AI, email sequences, basic reports, and more
Professional $90 2 mailboxes, 1K data credits per month, Jason AI, everything in Starter plan plus multichannel sequences, advanced reports, and more
Custom Contact Sales 4 mailboxes, unlimited contacts, unlimited email search, everything in Professional plan plus advanced API access and more

Below, you can see all the features that each plan offers:

Pros and Cons: The Full Picture

No platform is perfect. Let’s weigh the good against the bad to see where each platform excels and where it falls short.

Lemlist Pros and Cons


  1. Advanced Personalization: Makes your cold emails stand out.
  2. Multi-Channel Prospecting: Ensures you’re everywhere your prospects are.
  3. Unlimited Emails: Send as many emails as your heart desires.
  4. Simple and attractive user interface
  5. Easy lead generation: It is easy to get leads from any LinkedIn or Sales Navigator due to the Lemlist Chrome extensionΒ 


  1. Billing issues: Some users faced billing issues like double charges
  2. Software issues: Some users reported frequent software crashes and disruptive bugsΒ Pros and Cons


  1. Smart Features: Intelligent automation that simplifies your workflow.
  2. Jason AI Assistant: Handles your prospect responses like a pro.
  3. Consolidated Inbox: Keeps your campaign interactions in one place.
  4. Expansive database: Easy to find targeted leads.Β 


  1. Complexity: Might have a high learning curve.
  2. Unresponsive Chrome extension: Some users reported the Chrome extension it offers as unresponsive.Β 

Feature-by-Feature Comparison: The Ultimate Showdown

This will give you an eagle-eye view of how Lemlist and stack up against each other across all their key features, free trials, and monthly costs.

Feature Lemlist
Multi-Channel Prospecting βœ”οΈ Cold Email, LinkedIn, Calling, API βœ”οΈ Email, LinkedIn, Calls, SMS, WhatsApp
Advanced Personalization βœ”οΈ Text, Image, Video, and Website Variables βœ”οΈ Conditional variables, date variables, fallback variables
Chrome Extension for LinkedIn βœ”οΈ βœ”οΈ
Smart Enrichment βœ”οΈ Multiple Providers, 30-50% More Emails ❌
AI Features βœ”οΈ βœ”οΈ
Send Unlimited Emails βœ”οΈ ❌
Consolidated Inbox ❌ βœ”οΈ
Free Prospect Database ❌ βœ”οΈ
Improvement Tools ❌ βœ”οΈ Email Quality Check, Outbox
Free Trial 14 days 14 days
Cost Per Month (If Billed Monthly) $59/$99 No monthly billing option
Cost Per Month (If Billed Annually) $50/$83 $60 – $90 monthly per user

Customer Support: Your Lifeline in the Digital World

In the world of cold emailing, things can go south pretty quickly. A bug here, a glitch there, and suddenly, your campaign’s in jeopardy. Here’s how each platform supports you through the highs and lows.

Lemlist Customer Support

Lemlist offers multiple avenues for support:

Support Channels:

  • Email Support
  • Live Chat: Yes, typically in 15 minutes.Β Customer Support is no slouch when it comes to customer support either: Customer Support

  • Live Chat: Get real-time help right when you need it.
  • Email Support

User Reviews: The Unsung Heroes

In the age of online marketing, user reviews are as good as gold. They offer real-world insights that no amount of marketing jargon can provide. Here’s what users have to say about each platform.

Lemlist User Reviews

G2 Review

⭐️4.2 out of 5 User Reviews

G2 Review

⭐️4.6 out of 5

FAQs: Clearing the Air

Before we wrap up, let’s address some common questions that might be lingering in your mind.

  1. Which tool offers more integrations?
    • offers a higher range of integrations than Lemlist.Β 
  2. Can I switch plans easily?
    • Absolutely, both platforms offer the flexibility to upgrade or downgrade your plan.
  3. Do these platforms integrate with CRM software?
    • Yes, both Lemlist and offer multiple CRM integrations.

Final Verdict: The Decision-Maker

Look, if you’re the kind of marketer who lives and breathes personalization, Lemlist should be your go-to. We’re talking text, image, video, and even website variables to make your emails as unique as a snowflake in a blizzard. Add to that Lemlist’s smart enrichment feature, which scours the digital universe to find you 30-50% more verified emails than other platforms. That’s like having a bloodhound that sniffs out treasure!

On the other hand, let’s say you’re all about that efficiency and integration. Enter Not only does it offer a consolidated inbox (no more juggling tabs like a street performer), but it also gives you free access to a whopping 140-million contact database. Talk about hitting the jackpot! Plus, with its improvement tools like email quality check and outbox insights, you’re basically getting a personal coach telling you what to fix and when to send.

And let’s not forget, if you’re someone who’s in love with third-party integrations, has you covered more than Lemlist does. That means less manual work and more automated bliss.

Budget and Free Trial

Both platforms offer a 14-day free trial, which is ample time to test-drive their features. But here’s the kicker: Lemlist gives you a monthly billing option, starting at $59, whereas ties you into an annual commitment with rates ranging from $60-$90 per user per month. If you’re commitment-phobic, Lemlist offers that escape hatch.

The Final Word

So, where does that leave us? If you want to pour your creative juices into crafting highly personalized emails and don’t mind a bit of a learning curve, go for Lemlist. But if you’re looking for a Swiss Army knife that gives you a consolidated inbox, a mammoth-sized database, and a smorgasbord of integrations, then is your weapon of choice.

There you have it. The ball’s in your court now. Choose wisely!

Looking for more options? We’ve got you covered. Dive into our comprehensive list of 22 of the Best Cold Email Tools for more insights.

Further Reading:Β 

Craving more insider knowledge? Don’t miss our other in-depth cold email tool comparisons and master guides on turbocharging your cold email and LinkedIn Ads strategies. Check out:

Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called and is the founder of


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