Video prospecting is one of the most effective ways to engage potential clients and generate interest in your products or services in your cold emails.
In this article, I will first explain getting your list of potential clients ready – which allows video prospecting and saves you time. Then, I’ll introduce you to two primary video approaches: personalized Loom videos that build connections and less-personalized bulk videos that efficiently communicate your value to broader prospects.
Next, I will give tips on creating a successful video pitch that gets people interested and excited about your offering. I will also explain how videos can work together with a tool called Woodpecker that helps you email people easily.
Finally, we’ll look at important aspects of video prospecting, like making your offer better, being genuine in videos, and the importance of follow-up emails and call-to-action buttons.
- Video prospecting significantly enhances cold email outreach by building trust and encouraging phone calls.
- Use personalized Loom videos to build connections with prospects, and try less personalised bulk videos to communicate your business’s value to a broader audience efficiently.
- Create an attractive video pitch highlighting benefits and features, ending with a clear call to action.
- Follow up with prospects and be genuine in videos to build trust and foster connections.
Section 1: Preparation for Video Prospecting
Create a Lead List
Before diving into video prospecting, it’s crucial to have a well-prepared leads list. Having a pre-made list makes it easier to send out Loom videos every day without spending time searching for contact information.
I recommend creating a target lead list using a tool like Sales Navigator on LinkedIn and a very easy-to-use tool called Wiza to export the list easily.
You can check out my Youtube channel to learn how to use these practical tools.
Section 2: Primary Approaches of Video Prospecting
1st Approach: Create Personalised Loom Videos
The first approach is the personalized one. In this approach, you can add personalised Loom videos in your cold email campaigns that include a specific prospect’s name, background, LinkedIn profile or website. This is a powerful way to build trust and connect with prospects, ultimately getting them on the phone with you.
To give you an idea of how effective it can be, you can send 10 personalised Loom videos to a list of prospects and see what happens after five days or a week. You’re likely to start receiving replies in a short period of time.
2nd Approach: Create Less-personalized Bulk Loom Videos
As you start to perfect your video-creation process, you can also explore sending bulk Loom videos that are less personalised. While they won’t be as highly targeted, they can still effectively communicate the value of your business and help you reach more prospects efficiently.
In my bulk video prospecting strategy, I create one video that can be sent to multiple prospects. To do this, I don’t personalise the video by saying a specific prospect’s name or including their background. Instead, I focus on presenting the value of my business in a more general manner by mentioning my unique selling points, the benefits, and the features of my services.
The key to successful bulk video prospecting is also practicing. The more you do it, the more concise and effective your message will become.
Section 3: Content of the Video Pitch
In the video pitch, I begin with a high-level elevator pitch to grab the prospect’s attention. The goal here is to be exciting and explain how I can help in just one sentence.
After hooking them in, I move on to discussing the bulk of the benefits and features of my services. For example, I share how my company has access to databases of the best freelancers in marketing with years of experience working for well-known brands. These freelancers are deep specialists in their domains, focusing on various aspects of marketing like SEO, social media marketing, content creation, conversion rate optimisation, and more. They are at the top of their game, assuring prospects they would receive quality marketing help if they choose to work with us.
I include a clear call to action at the end of the video pitch. This way I make it simple for the prospect to reach out if they need any marketing help by clicking the link below the video or replying to the email.
Throughout the video, I maintain a genuine and authentic tone, avoiding any scripted content. Instead, I opt for bullet points and practice the pitch multiple times to make it sound more natural and concise. I aim to improve my delivery and optimise the pitch before using it for mass outreach.
In summary, to create a well-structured video, follow these three steps:
- Opening line: Present a high-level elevator pitch, briefly explaining what you do and how you can help the prospect. Ensure it’s engaging and hooks them in.
- Benefits and features: Discuss the bulk of your benefits and features in detail, highlighting how they’ll benefit your prospect.
- Call to action: Encourage the prospect to take action, either by scheduling a call or hitting the reply button in the email.
Section 3: Integrating Videos with Cold Email Tools
When it comes to video prospecting, I use Woodpecker as my preferred cold email tool.
It is an excellent tool as it allows for easy integration of videos into cold email campaigns. With Woodpecker, you can easily automate the process of sending out your prospecting emails containing the video.
Another reason I recommend Woodpecker is that it allows me to send multiple follow-ups efficiently and track their performance which is vital in video prospecting (check Section 4 to see why follow-ups are vital).
Another benefit of using Woodpecker is that it’s possible and easy to set up A/B tests for different versions of your first/follow-up emails. By making small changes and comparing their success, you can repeat and improve your approach over time, ultimately increasing the effectiveness of your cold emails.
Lastly, you can easily export your lead list into Woodpecker. This way, you can easily incorporate the prospect’s information, such as their LinkedIn profile and website, into your personalised Loom videos.
Overall, using a cold email tool like Woodpecker allows for a smoother and more effective video prospecting process, ultimately increasing your chances of success in connecting with your prospects and getting them on a call with you.
Section 4: Four Top Aspects of Video Prospecting
1) Improving Your Value Offering
In creating videos for prospecting purposes, especially when creating personalised Loom videos, it’s crucial to become comfortable with your messaging and value proposition.
The more videos you create, the more concise and impactful your delivery will be. Initially, the videos you create may not be as polished. But by sending 10 personalised videos daily, you’ll soon become familiar with your unique selling points and grow more effective in your communication.
2) Be Real in Videos and Repeat The Pitch
When creating prospecting videos, being genuine is essential, regardless of your approach.
The whole point of doing a video is to make your message clear and show people that you’re not just some random robot bot. You want to show the prospects that you’re a real person and make a personal connection with your audience.
To achieve this, it’s important not to read from a script; instead, prepare some bullet points and do the video multiple times, repeating each time and getting better with each take.
I’ve found that after repeating the same lines over and over again, I become more concise, and my delivery improves. The first time may not be perfect, but it gets better with each take. So, if you want to create a more general prospecting video without any personalisation, try doing a few personalised videos first. It helps you get more comfortable with your pitch, making it quicker and to the point.
Remember, the goal is to be genuine, engaging, and informative. By being authentic and genuine in these videos, you’ll build trust and set yourself apart from competitors.
3) Follow Up with Prospects
When reaching out to prospects, I can’t stress enough the importance of following up.
Follow-ups are important in video prospecting because they give you another chance to connect with your potential customers. When you follow up, you remind them about your offer and show that you’re genuinely interested. This increases the chances of getting a positive response and moving forward in your sales process.
So, I recommend setting up at least two or three follow-up emails in your video prospecting approach.
4) Include Call to Action
In your video prospecting journey, it’s crucial to include a clear call to action within your video message as aims to build trust, communicate your value proposition, and get prospects on a call with you.
This call to action should invite the prospect to engage with you and take the next step, such as scheduling a call or hitting the reply button in the email for further information about your offerings. To create an attractive call to action, start by being genuine in your video and keep your call to action clear and simple.
To sum it up, video prospecting proves effective in capturing potential clients’ interest through cold emails. Throughout this article, I outlined vital steps: preparing a targeted list, using personalized and bulk video approaches, making engaging videos, integrating Woodpecker for streamlined emailing, and emphasizing essential aspects like message improvement, authenticity, follow-ups, and clear calls to action. Combine these strategies to enhance your video prospecting and create genuine connections with potential clients.
As we wrap up, I also invite you to explore even more about video prospecting in cold emails by joining me on my YouTube channel. Plus, you can also sign up to my 6-Day Cold Email Crash Course for free. Let’s learn, grow, and master the art of effective outreach together!