Choosing the Best Cold Email Platform: Lemlist vs. Compared

In the battle of cold email software, Lemlist vs., the choice ultimately hinges on your specific needs and budget. If multi-channel prospecting, advanced personalization, and AI-generated campaigns are your priorities, Lemlist takes the cake, especially with its 14-day free trial. However, if you’re leaning towards a robust prospect database, unlimited team collaboration, and native Google Sheets integration, is your go-to. For a blend of feature richness and flexibility, Lemlist holds a slight edge in our opinionated verdict.

Table of Contents

  1. Introduction
  2. Key Features: Titans of Cold Email Software
  3. Lemlist’s Features and Their Importance to Cold Email
  4.’s Features and Their Importance to Cold Email
  5. Pricing: Show Me the Money
  6. Pros and Cons: The Full Picture
  7. Feature-by-Feature Comparison: Lemlist vs.
  8. Customer Support: Your Lifeline in the Digital World
  9. User Reviews: The Unsung Heroes
  10. FAQs: Clearing the Air
  11. Final Verdict: The Decision-Maker


Navigating the labyrinth of cold email software can be a real brain teaser. One wrong turn and you could end up lost in a maze of underwhelming features and overpriced plans. That’s why we’re putting two powerhouses—Lemlist and—under the microscope. If you’re caught in the crossroads of choosing between these two for your B2B marketing, buckle up. We’re about to dissect their features, pricing, pros, cons, and much more, to help you make an informed decision.

Key Features: The Battle of the Titans

Alright, let’s get the ball rolling. Both Lemlist and have their unique selling propositions that make them more than just another face in the crowd of cold email tools.

  • Lemlist: Multi-channel prospecting, advanced personalization, AI-generated campaigns, and more.
  • Specializes in email account rotation, boasts an Email Finder, and is rich in APIs.

So, what are we waiting for? Let’s drill down into these features.

Lemlist‘s Features and Their Importance to Cold Email

FeatureImportance in Cold Email
Multi-Channel ProspectingExpands reach across platforms
Advanced PersonalizationIncreases engagement
Smart EnrichmentBoosts email deliverability
Sending Unlimited EmailsRemoves outreach limitations
Chrome Extension for LinkedInStreamlines lead collection
AI-Generated CampaignsOptimizes campaign success

Multi-Channel Prospecting

Why it’s Important

Multi-channel prospecting is like having multiple fishing rods in the water—you increase your chances of catching something. It’s not just about sending cold emails; Lemlist allows you to venture into automated LinkedIn steps, cold calling, and even API steps. In the world of cold emailing, putting all your eggs in one basket is risky. Diversifying your outreach methods increases the likelihood of catching your prospect’s eye.

👉 Real-life example: Imagine you’re aiming to collaborate with digital marketing agencies. A cold email might go unnoticed, but a LinkedIn message could spark interest, and a follow-up cold call might just seal the deal.

Advanced Personalization

Why it’s Important

Personalization in cold emails is like tailoring a suit—it should fit perfectly. Lemlist takes this to the next level by not just offering text personalization but also allowing you to include personalized images and videos. Imagine the impact of a prospect seeing their company’s logo or website screenshot in your email.

👉 Real-life example: You’re targeting local restaurants for a new POS system. Sending them an email with a video that has their restaurant’s name and logo can create an instant connection.

Smart Enrichment

Why it’s Important

If you’re firing arrows in the dark, Smart Enrichment is like turning on the lights. This feature can increase your email deliverability by 30% to 50% by leveraging multiple providers to find a verified email. In the high-stakes game of cold emailing, every percentage point counts.

👉 Real-life example: You have a list of 200 leads for your new accounting software. With Smart Enrichment, you could potentially reach up to 100 more verified emails.

Sending Unlimited Emails

Why it’s Important

Imagine having an endless quiver of arrows in a battle. That’s what unlimited emails offer you—the freedom to reach out without counting each arrow.

👉 Real-life example: You’re a startup with a tight budget. The ability to send unlimited emails means you can reach out to as many prospects as you want without worrying about hitting a limit.

Chrome Extension for LinkedIn

Why it’s Important

A Chrome extension for LinkedIn is like having a personal assistant who’s always on the lookout for potential leads. You can add individual contacts or even entire lists directly to your Lemlist campaigns without breaking a sweat.

👉 Real-life example: You come across a LinkedIn post where several potential leads have commented. Instead of manually adding them to your campaign, you use the Chrome extension to do it in a jiffy.

AI-Generated Campaigns

Why it’s Important

AI-generated campaigns are like having a seasoned chef prepare your meal. These campaigns are crafted based on data and past performance, giving you a head start in creating a successful outreach strategy.

👉 Real-life example: You’re new to the e-commerce sector and unsure what works. AI-generated campaigns analyze past trends and suggest strategies that have a higher chance of resonating with your audience.‘s Features and Their Importance to Cold Email

FeatureImportance in Cold Email
Email Account RotationReduces chances of being marked as spam
Email FinderVersatile and comprehensive outreach
Campaign SchedulingOptimizes for best response rates
Custom Domain TrackingAllows you to segment your leads based on their behavior, making your follow-up campaigns more targeted
Various APIs for Multiple FunctionsPrecise targeting and better lead management
Personalization with AttachmentsAdds an extra layer of personalization
Unlimited Team MembersIdeal for scaling businesses

Email Account Rotation

Why it’s Important

Imagine a choir where only one person is singing—you’d want more voices for a richer sound, right? Similarly, sending your campaign emails from multiple accounts can reduce the risk of being marked as spam, offering a more ‘choral’ approach to your outreach efforts.

👉 Real-life example: You have a sales team of five. Each person sends out a portion of the emails, reducing the chances of any single account getting flagged and improving overall deliverability.

Email Finder: The Ultimate Prospecting Tool

Why it’s Important

If’s various APIs are a toolbox, then the Email Finder is the Swiss Army knife in that box. This feature is the epitome of versatility in the world of email prospecting. Whether you want to find emails by name, by company, or even in bulk, this is your go-to feature. And the cherry on top? It integrates seamlessly with Google Sheets.

  • By Name or Company: This is your basic search function, but supercharged. Perfect for when you know exactly who you’re targeting.
  • Bulk Search: It’s like casting a wide net into a sea of potential leads. Ideal for when you’re not exactly sure who within a company you need to target.
  • Email Finder API: This allows for automated, large-scale operations. Perfect for bigger companies with bigger needs.
  • Google Sheets Add-on: Imagine being able to populate a spreadsheet with potential leads with just a few clicks. That’s what this add-on offers.

👉 Real-life example: You’re a SaaS company that wants to target other SaaS companies. You use the bulk search to find emails associated with SaaS domains. For more targeted campaigns, you use the ‘by name or by company’ feature. The Email Finder API comes into play for large-scale operations, and the Google Sheets add-on helps your team collaborate and keep track of these leads effortlessly.

Campaign Scheduling

Why it’s Important

Timing is everything in comedy, and guess what—it’s pretty important in cold emailing, too. The campaign scheduling feature ensures that your emails are sent out at the most optimal times, increasing the chances of them being opened.

👉 Real-life example: Your target audience is in different time zones. Campaign scheduling ensures that your emails hit their inbox during their working hours, not at 3 a.m.

Custom Domain Tracking

Why it’s Important

Custom domain tracking is like having a GPS tracker on each of your emails. Not only do you know where it goes, but you also understand how it’s being interacted with. This allows for a much more nuanced approach to gauging customer interest and engagement.

👉 Real-life example: You’re an educational platform offering various online courses. You send out a cold email campaign with links to three different courses: Marketing, Coding, and Design. With custom domain tracking, you can precisely see which recipients clicked on which course links. If someone clicked on the Marketing course link, that’s a strong signal they’re interested in that field. You can then tailor your follow-up emails to focus more on your Marketing courses, increasing the likelihood of conversion.

Personalization with Attachments and Images

Why it’s Important

This is taking personalization up a notch. Not only can you personalize text, but you can also attach specific files or images that you think would resonate with the prospect.

👉 Real-life example: You’re targeting architects and send them a personalized email with an attached case study of a recently completed project similar to their work.

Unlimited Team Members

Why it’s Important

Growing pains are real, but eases some of that with the ability to add unlimited team members. This feature is a lifesaver for scaling businesses.

👉 Real-life example: Your startup just got Series

A funding, and you’re doubling your sales team. No need to worry about additional software costs—you can add everyone to without a hitch.

Various APIs for Multiple Functions

Why it’s Important

Imagine having a toolbox where each tool has a specific, crucial function in building a house. That’s what’s various APIs offer—a specialized toolkit for your cold email campaign. From finding emails to verifying them and even managing leads, these APIs provide a comprehensive framework that supports multiple aspects of a cold email campaign.

  • Domain Search API: It’s like your own private investigator, fetching emails associated with a specific domain.
  • Email Finder API: Think of it as your talent scout, providing verified email addresses with confidence scores.
  • Email Verifier API: This is your quality control, validating the emails to ensure they’re accurate.
  • Leads API: Consider this your CRM within, managing your leads effectively.
  • Campaigns API: This is your campaign manager, controlling various activities within your email campaigns.

👉 Real-life example: A digital marketing agency wants to target real estate firms. They use the Domain Search API to get emails associated with real estate domains. The Email Finder API helps them expand this list with verified emails. Email Verifier API ensures these emails are legitimate, while the Leads API helps manage these new leads. Finally, the Campaigns API comes into play to automate the entire outreach process.

And that wraps up our deep dive into the features of Lemlist and Up next, we’ll explore their pricing models, weigh the pros and cons, and much more. Keep an eye out for the full article to get the full scoop and make an educated choice for your next cold email campaign.

Pricing: Show Me the Money

Next on the agenda is pricing. Because let’s face it, even if a tool has the most dazzling features, it needs to fit within your budget.

Lemlist Pricing

Lemlist offers three different pricing models for different needs: 

Plan Cost Per Month Per Seat (If Billed Monthly) Cost Per Month Per Seat (If Billed Yearly) Features Included
Email Outreach Plan $59 $50 250 tokens, unlimited workflows and emails
Sales Engagement Plan $99 $83 500 tokens, all Email Outreach Plan features and more
Enterprise Custom Custom All Email Outreach plans plus a dedicated account manager and more

Here is an overview of all the features offered by these different plans: Pricing offers three paid plans and a free plan, all with unlimited seats.

Plan Cost per Month (If Billed Monthly) Cost per Month (If Billed Yearly) Features Included
Free Plan Free Free 50 monthly verifications, 25 monthly searches, one connected email account, browser extensions, unlimited team members, Regular Support
Starter Plan 49€ 34€ 500 monthly searches, 1,000 monthly verifications, 3 connected email accounts, browser extensions, Priority support
Growth Plan 149€ 104€ 5,000 monthly searches, 10,000 monthly verifications, 10 connected email accounts, custom tracking domain, Priority support
Business Plan 499€ 349€ 50,000 monthly searches, 100,000 monthly verifications, 20 connected email accounts, Priority support, Account manager

Here is an overview of all the features offered by these different plans:

Pros and Cons: The Full Picture

No product is perfect, and that includes Lemlist and Here, we’ll give you a balanced look at the strengths and weaknesses of each platform.

Pros of Lemlist

  • Multi-channel prospecting enhances reach
  • Advanced personalization features
  • Option for unlimited emails is a boon for large campaigns
  • Simple and attractive user interface

Cons of Lemlist

  • Some users faced billing issues like double charges
  • Frequent software crashes and disruptive bugs 

Pros of

  • Variety of APIs offer multi-functionality
  • User-friendly interface 
  • Unlimited users 
  • Versatile email finding 

Cons of

  • Could be considered pricey for small businesses
  • Only verifies professional emails and not personal emails 

Feature-by-Feature Comparison: Lemlist vs.

When it comes to making an informed choice, a side-by-side comparison can be a game-changer. Here’s a quick rundown of the key features, free trial offerings, and costs offered by Lemlist and 

Features/Aspects Lemlist
Multi-Channel Prospecting Yes No
Advanced Personalization Yes but also includes image and website variables Yes with images and attachments
Prospect Database No Yes
Unlimited Emails Yes No
Email Account Rotation No Yes
Campaign Scheduling Yes Yes
Link Tracking Yes Yes
Google Sheets Native Integration No Yes
Custom Domain Tracking Yes Yes
Unlimited Team Members No Yes
AI-Generated Campaigns Yes No
Built-in LinkedIn Automation Yes No
Free Trial 14 days No
Cost Per Month (If Billed Monthly) $59/$99 49€ – 499€
Cost Per Month (If Billed Annually) $50/$83 34€ – 349€

Customer Support: Your Lifeline in the Digital World

When you hit a snag, good customer support can make all the difference. Both Lemlist and offer robust support options, including resources and customer service teams.

Live Chat: Replies typically in 1- hour

Email Support


Email Support

Live Chat: Yes, typically in 15 minutes

User Reviews: The Unsung Heroes

User reviews can give us invaluable insights into how these tools work in the real world.


G2 Review

⭐️4.2 out of 5

G2 Review

⭐️4.4 out of 5

FAQs: Clearing the Air

We’ll answer some of the most commonly asked questions about Lemlist and, clearing up any lingering doubts you may have

  • Can I send unlimited emails both platforms?

Lemlist offers the option to send unlimited emails., on the other hand, has set limits based on the email provider you use. For example, you can send 400 emails per day with a Gmail/Google Workspace account and 250 emails per day with Outlook/Microsoft Business Account. 

  • How do Lemlist’s multi-channel prospecting features compare to’s?

Lemlist provides multi-channel prospecting including LinkedIn and automated cold calling. focuses more on the email aspect of outreach but offers a wide range of APIs for different functionalities.

  • Can I use these platforms for a team?

Yes, both Lemlist and offer features that are geared toward team collaboration. even allows for unlimited team members depending on the plan.

  • Do both platforms offer CRM integrations and Zapier integration? 

Yes, both offer integration with various CRMs including SalesForce, HubSpot and Pipedrive and also Zapier for expanded integrations.

Final Verdict: The Decision-Maker

When it comes to choosing between Lemlist and for your cold email campaigns, the decision boils down to what features are most important to you and how they align with your budget. So, let’s cut to the chase and give you the lowdown.


  • Multi-Channel Prospecting: If LinkedIn and other multi-channel approaches are key to your strategy, Lemlist is the clear winner here. doesn’t offer this.
  • Advanced Personalization: Both platforms offer advanced personalization, but Lemlist takes it up a notch with image and website variables. It’s like comparing a Swiss Army knife to a multi-tool Leatherman; both are good, but one just offers a bit more.
  • Prospect Database: offers this; Lemlist doesn’t. If having a built-in database is crucial for you, is the way to go.
  • Unlimited Emails: Lemlist offers this luxury, making it a better option if you’re planning large-scale campaigns.
  • AI-Generated Campaigns: Only Lemlist has this futuristic feature. If you’re a fan of automating things to the max, give Lemlist some serious thought.
  • Built-in LinkedIn Automation: Again, Lemlist steals the show here, offering LinkedIn automation that lacks.
  • Team Collaboration: allows for unlimited team members, making it a better fit for larger teams.
  • Google Sheets Native Integration and Custom Domain Tracking: wins in this department, offering native Google Sheets integration and robust custom domain tracking.

Free Trials and Costs

  • Free Trials: Lemlist offers a 14-day free trial, whereas doesn’t offer a free trial. If you like to try before you buy, Lemlist is your go-to.
  • Cost: Lemlist’s monthly plans start at $59, with annual plans offering a bit of a discount.’s pricing is in euros and ranges from 49€ to 449€. If budget is a concern, you’ll need to weigh these numbers carefully.

The Opinionated Verdict

If you’re looking for a comprehensive, multi-channel approach with a slight edge in advanced personalization and the added bonus of a free trial, Lemlist should be your pick. On the other hand, if you require a robust prospect database, have a larger team, or need native Google Sheets integration, is the stronger contender.

In the end, the “best” platform is subjective and entirely dependent on your specific needs and budget constraints. But if I had to make a pick based on overall feature richness and flexibility, I’d give Lemlist a slight edge.

So, there you have it—our opinionated verdict to help you make an educated decision for your cold email campaigns. Choose wisely, and may your inbox be forever filled with responses!

Looking for more options? We’ve got you covered. Dive into our comprehensive list of 22 of the Best Cold Email Tools for more insights.

Further Reading 

If you found this comparison insightful, don’t miss out on our other head-to-head reviews of the best cold email tools and expert tips—check them out now:


Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called and is the founder of


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