Yesware vs. GMass: Which One Should You Choose For Your Cold Emails

Mail Merge with Google Sheets

What is it?

GMass allows you to connect directly to Google Sheets, enabling you to send personalized mass emails using any of the columns in your spreadsheet.

Why It Matters

Personalization is the name of the game in cold emails. With mail merge capabilities, you can address each recipient by name, mention their company, or even refer to a recent interaction. This level of customization can significantly boost engagement rates, making your campaign more effective. Plus, it saves time and effort by automating what would otherwise be a manual process.

Real-Life Example

You have a Google Sheet with 200 potential clients listed along with their job titles and industries. GMass lets you craft a single email template that automatically customizes each email based on these variables.

Mass Email Service in Gmail

What is it?

GMass cleverly bypasses Gmail’s sending limitations by either spreading the emails across multiple days or using an SMTP server.

Why It Matters

Gmail’s sending limits can be a bottleneck for your email campaigns. GMass solves this problem, enabling you to send to large lists without getting flagged or restricted. This ensures that your campaign reaches its full audience without any hiccups. It’s particularly beneficial for larger companies or agencies handling high-volume campaigns.

Real-Life Example

You need to send a campaign to 2,500 people. Gmail’s limit stands in your way, but GMass steps in and automatically spreads your emails across several days, ensuring smooth delivery.

Behavior-Based Campaigns

What is it?

GMass provides a range of behavioral segments for your prior campaigns, including metrics like sent, opened, didn’t open, clicked, and so on.

Why It Matters

Not all recipients are created equal. Some open every email, and some don’t. GMass’s behavior-based segmentation lets you tailor your follow-ups based on user interaction, making your campaigns smarter and more targeted. This feature empowers you to create sub-campaigns targeted at specific behaviors, effectively re-engaging prospects who might have been slipping away.

Real-Life Example

Your last campaign had a 10% click-through rate. Using GMass’s behavior-based campaigns, you can now send a targeted follow-up only to those who clicked, offering them a special incentive to take the next step.

Automatic Reply Management

What is it?

GMass comes with a built-in feature that automatically organizes your responses, differentiates genuine replies from auto-responders, and evaluates emails based on their positive or negative tone. It also includes a specialized tool called The Reply Project, which assists you in quickly responding to these replies, aided by templates and ChatGPT.

Why It Matters

Managing replies is often the most time-consuming part of an email campaign. With Gmass’s Automatic Reply Management, you can focus on meaningful interactions instead of getting bogged down with sorting through emails. This feature not only saves time but also helps you identify hot leads more effectively. By separating genuine replies from auto-responders, you can prioritize your follow-up efforts and drive more conversions. Adding The Reply Project into the mix supercharges your response game, enabling you to reply quickly and effectively with the help of ChatGPT and pre-set templates.

Real-Life Example

You receive 100 replies from your last campaign. GMass sorts through them, filtering out 20 auto-responders and flagging 10 emails with positive tones. Now, you know exactly where to focus your follow-up efforts. With The Reply Project, you’re able to swiftly send out personalized responses, keeping the momentum going.

Real-Time Advanced Reporting

What is it?

GMass offers real-time advanced reporting that includes domain-level reporting, and you can access these reports directly in Gmail, on your dashboard, or on the web.

Why It Matters

Data is your best friend in email marketing. Real-time advanced reporting not only allows you to track basic metrics but also provides domain-level insights. This gives you a multi-dimensional view of how your campaign is performing. Such granular data allows you to pinpoint areas for improvement, fine-tune your strategies, and ultimately achieve better results.

Real-Life Example

You notice that emails sent to Gmail addresses have a higher open rate compared to those sent to Yahoo addresses. Using this insight, you can adjust your strategy to target Gmail users more aggressively.

Works Directly in Gmail

What is it?

Unlike some other tools that require separate platforms or software, GMass works directly within Gmail.

Why It Matters

The less you have to switch between platforms, the more efficient your workflow. Working directly in Gmail offers the comfort of a familiar interface while harnessing the power of advanced email marketing features. It streamlines your operations, reduces the learning curve, and makes life just a tad easier for you and your team.

Real-Life Example

You’re already using Gmail for other work-related tasks. Adding GMass into the mix doesn’t disrupt your workflow; it enhances it.

Email Polling

What is it?

GMass allows you to add quick 1-question surveys to your email campaigns.

Why It Matters

Sometimes, engagement is about asking the right questions. With email polling, you can solicit direct feedback within the email itself, increasing engagement and gathering valuable data simultaneously. This feature can be a game-changer for understanding your audience’s needs or gauging interest in a new product or feature.

Real-Life Example

You send out an email about a new product feature and include a quick poll asking if recipients would find it useful. The overwhelming “Yes” responses confirm that you’re on the right track.

Automated Unsubscribe Management

What is it?

GMass handles unsubscribe requests automatically, keeping your email list clean and compliant.

Why It Matters

Compliance isn’t just good practice; it’s a legal necessity. Automated unsubscribe management ensures that you’re respecting recipients’ preferences, reducing the risk of complaints and potential legal issues. This also helps maintain the health of your email list, improving deliverability and engagement rates in the long run.

Real-Life Example

A handful of recipients click the “unsubscribe” link in your email. Gmass automatically removes them from your list, ensuring that your next campaign only reaches interested parties.

Pricing: Show Me the Money

Cost is often the make-or-break factor when choosing a cold email platform. Whether you’re a startup on a shoestring budget or an enterprise with money to burn, you want value for every dollar spent. Let’s break down the pricing plans for both Yesware and GMass.

Yesware Pricing

Yesware offers a free plan and several pricing tiers, each with its own set of features. You can expect to pay anywhere from $15 to $85 per seat per month, depending on your needs. The higher the tier, the more features you unlock, including unlimited and shared campaigns. Additionally, it offers three prospector plans for utilising its prospector database.