Is Google Against AI Generated Blogging? An In-Depth Analysis of Policy and Practice

Brief Answer: Is Google Against AI-Generated Blogging? An In-Depth Analysis

The question on everyone’s mind is: “Is Google against AI-generated blogging?” The answer, based on an in-depth analysis of Google’s policy documents, is a resounding “No, but…” Google is not inherently against AI-generated content; however, it has clear stipulations. The tech giant allows AI to assist in content creation, but it should not be used to manipulate search rankings. Google places a high value on human expertise and the EEAT (Expertise, Authoritativeness, Trustworthiness) factors. So, while AI can be a powerful tool for tasks like data collection and initial drafting, the final content should have that human touch to meet Google’s EEAT criteria.

Table of Contents

  • Introduction: The AI-Generated Content Debate
  • Section 1: Google’s Stance on AI-Generated Content
  • Section 2: The Role of EEAT in Content Ranking
  • Section 3: Practical Tips for Balancing AI and EEAT in SEO
  • Section 4: The Future of AI in SEO and B2B Marketing
  • Conclusion: Navigating the Future Landscape

Introduction: The AI-Generated Content Debate

The world of SEO is ever-changing, and one of the latest debates to hit the scene is the role of AI-generated content. With Google’s recent updates, there’s been a lot of chatter about whether or not AI-generated content is a friend or foe in the SEO world. If you’re in the B2B marketing space, you can’t afford to ignore this topic. So, let’s break it down.

Table: Key Points from Google’s Update
Point Explanation
AI-generated content Not against Google’s guidelines if not used to manipulate rankings
EEAT Expertise, Authoritativeness, Trustworthiness are crucial for ranking
Automation Can be used to create helpful content, but shouldn’t replace human expertise

Section 1: Google’s Stance on AI-Generated Content

This Is From In-Depth Analysis On The Topic

It’s important to note that the insights in this article are based on an in-depth analysis of Google’s policy documents. This isn’t just hearsay or speculation; it’s grounded in the actual guidelines set forth by Google.

What Google Says

Google has been pretty clear about its stance on AI-generated content. According to their guidelines, using AI to assist in content creation is not inherently against the rules. However, the key word here is “assist.” Google still values human expertise and warns against using AI-generated content to manipulate search rankings.

The Fine Line

So, where does one draw the line? It’s all about balance. AI can be a powerful tool for generating data-driven insights, automating repetitive tasks, and even suggesting content ideas. But when it comes to the actual writing, Google still wants to see that human touch—something that resonates with real people and provides genuine value.

List: Do’s and Don’ts According to Google

  • Do use AI to assist in content creation.
  • Don’t use AI to manipulate search rankings.
  • Do focus on creating high-quality, people-first content.


You’ve probably heard of EEAT—Expertise, Authoritativeness, Trustworthiness. These are the pillars Google uses to evaluate content. If you’re using AI-generated content, it should still meet these criteria. For instance, if you’re using AI to generate a report on LinkedIn Ads performance, make sure to add your own analysis and insights to provide that layer of expertise and trustworthiness.

Table: How AI Can Complement EEAT
EEAT ComponentHow AI Can AssistHow to Add Human Touch
ExpertiseData collectionAdd your own analysis
AuthoritativenessCite credible sourcesUse clear sourcing and evidence
TrustworthinessError-checkingPersonal anecdotes and case studies

Section 2: The Role of EEAT in Content Ranking

Why EEAT Matters in SEO

If you’re in the B2B marketing game, you’ve likely heard the acronym EEAT thrown around. But why does it matter so much, especially in the context of SEO? Well, Google uses EEAT as a yardstick to measure the quality of your content. And in a world where everyone is vying for that coveted first-page ranking, you can’t afford to ignore these criteria.

The EEAT-SEO Connection

EEAT isn’t just a set of arbitrary guidelines; it’s deeply connected to how Google’s algorithm ranks content. For instance, a well-researched article on “cold email tools” that cites authoritative sources is more likely to rank higher than a hastily written piece. The same goes for content on “LinkedIn Ads” or any other B2B topic you’re trying to rank for.

List: EEAT Components and Their SEO Impact

  • Expertise: Content that demonstrates a deep understanding of the topic is favored.
  • Authoritativeness: Citing credible sources boosts your content’s reliability.
  • Trustworthiness: Transparent and honest content gains user trust, which indirectly impacts rankings.

Real-World Examples of EEAT in Action

Let’s say you’re writing an article about “cold email tools.” You could simply list a bunch of tools and call it a day. Or, you could go the extra mile by:

  1. Demonstrating your expertise: Explain the metrics that matter in cold email campaigns.
  2. Establishing authoritativeness: Cite studies or experts who back up your claims.
  3. Building trustworthiness: Share real-life examples or case studies of successful cold email campaigns.
Table: Real-World EEAT Examples
EEAT ComponentReal-World Example
ExpertiseExplaining metrics like open rate, click-through rate, etc.
AuthoritativenessCiting a study that validates the effectiveness of a particular tool
TrustworthinessSharing a case study of a successful cold email campaign

Section 3: Practical Tips for Balancing AI and EEAT in SEO

The AI-EEAT Synergy

By now, you’re probably wondering how to strike that perfect balance between using AI-generated content and adhering to EEAT guidelines. The good news is, they’re not mutually exclusive. AI can actually help you achieve higher EEAT scores by automating data collection, suggesting content ideas, and even helping with SEO optimization.

How to Use AI Responsibly

AI is a tool, not a replacement for human expertise. Use it to gather data, generate insights, and even draft initial versions of your content. But always add that human touch—your unique perspective, analysis, and creativity—to make the content truly valuable.

List: Tips for Using AI Responsibly in SEO

  • Data Collection: Use AI to gather data on keywords, competition, and market trends.
  • Content Ideas: AI can suggest topics based on search queries and user behavior.
  • SEO Optimization: Some AI tools can suggest meta descriptions, tags, and even content structure.

Case Study: AI and EEAT in Cold Email Marketing

Imagine you’re using an AI tool to draft a cold email campaign. The tool suggests a template, subject lines, and even follow-up emails based on data. Great start, but don’t stop there. Add your own insights, personalize the email, and maybe even include a case study to demonstrate the success of your approach. That’s how you create a cold email that not only ranks but also resonates.

Table: Case Study Summary
AspectAI’s RoleHuman Touch
TemplateProvides a basePersonalization
Subject LineSuggests based on dataAdd creativity
Follow-up EmailAutomates sequenceInclude personalized CTA

Section 4: The Future of AI in SEO and B2B Marketing

The future is a playground for innovation, and when it comes to SEO and B2B marketing, AI is the new kid on the block everyone wants to play with. But how do we use this technology responsibly to create high-quality content? And what role will AI play in future SEO strategies, especially for B2B marketing? Let’s explore.

The Ethical Use of AI in Content Creation

AI is not just a tool; it’s a partner in your content creation journey. However, with great power comes great responsibility. Using AI to churn out low-quality, spammy content is a no-go. Instead, focus on creating content that adds value to your audience and adheres to Google’s guidelines.

List: Ethical Ways to Use AI in Content Creation

  • Use AI for data analysis to identify content gaps.
  • Leverage AI to automate repetitive tasks, freeing up time for creative endeavors.
  • Utilize AI to personalize content for different audience segments.

The Role of AI in Future SEO Strategies

AI is not just a passing fad; it’s here to stay. As search algorithms become more sophisticated, the role of AI in SEO is likely to grow. From semantic search to voice search optimization, AI can offer insights and automation that were previously unimaginable.

Table: AI Technologies and Their Impact on SEO
AI TechnologyImpact on SEOPractical Application
Semantic SearchImproved understanding of user intentUse long-tail keywords and conversational phrases
Voice Search OptimizationCatering to mobile and smart home devicesOptimize for natural language and question-based queries
Predictive AnalysisForecasting user behavior and trendsUse data to tailor content and marketing strategies

People-First: The Golden Rule

At the end of the day, SEO is not just about pleasing algorithms; it’s about connecting with people. The future of AI in SEO and B2B marketing is bright, but the focus should always be on creating people-first content. After all, what’s the point of ranking high if your content doesn’t resonate with your audience?

List: Future Trends in AI and SEO

  • Increased use of AI for data analysis and insights.
  • More focus on EEAT for better content ranking.
  • The role of AI in personalized B2B marketing strategies.

Conclusion: Navigating the Future Landscape

The intersection of AI, SEO, and B2B marketing is like a bustling crossroads where innovation meets practicality. We’ve delved into the nitty-gritty of Google’s guidelines, dissected the role of EEAT, and peered into the future of AI in SEO. But what’s the takeaway?

Firstly, AI is not the enemy; it’s a powerful ally if used responsibly. It can help you create content that not only ranks but also resonates with your audience. Secondly, EEAT isn’t just a buzzword; it’s the backbone of quality content. And lastly, the future is not set in stone; it’s shaped by the choices we make today.

Table: Key Takeaways
TakeawayWhy It MattersNext Steps
Responsible AI UseEnsures quality and compliance with Google’s guidelinesAudit your current AI tools and practices
Importance of EEATBuilds trust and authorityIncorporate EEAT elements in your content strategy
Future-ProofingStay ahead of the curveKeep an eye on AI and SEO trends and adapt accordingly

So, as you navigate the ever-evolving landscape of AI-generated content in SEO, especially in the realm of B2B marketing, remember this: The key to success is a balanced approach that marries technology with ethical responsibility and a deep understanding of your audience’s needs.

Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called and is the founder of


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