How To Use AI to Write Cold Emails That Get Replies

Are you struggling with low response rates to your cold emails?

This comprehensive guide will show you how to use AI, specifically GPT-4, to write cold emails that not only capture attention but also yield higher response rates.

Summary Table: Step-by-Step Guide to Crafting Cold Emails with GPT-4

Below is a quick rundown of the steps and prompts for crafting compelling cold emails with ChatGPT. For a deep dive into my personal experience and GPT 4 results for these prompts, head over to the section “My Real-Life Example: A Step-by-Step Guide.”

Step By Step: Crafting Cold Emails with GPT-4

StepsAction TakenGPT-4 Prompt Used
1. Crafting the Initial EmailAsked GPT-4 to summarize my website, Marketing Hero.“Can you summarize this website:
2. Creating the Pitch SectionCrafted a pitch section focusing on main pain points and making it prospect-centric.“As a seasoned VP of Sales, can you draft a concise pitch for”
3. Refining the EmailMade the email shorter and more like a one-to-one conversation.“Can you make it even shorter? Maybe a one-pitched paragraph”
4. Identifying Pain Points and USPsAsked GPT-4 to analyze the website and identify main pain points and USPs.“Could you analyze my website and write out the main pain points we solve?”
5. Crafting the Final EmailCombined USPs and pain points to craft a short, concise, friendly email focusing more on the client.“Can you craft a short, concise, friendly email focusing more on the client than us?”
6. Final TouchesAsked for the email to be written with fewer emojis.“Can you write this with less emojis?”

Main Takeaways

  • GPT-4’s advanced natural language processing capabilities can significantly improve open and conversion rates.
  • GPT-4 allows for high levels of personalization, making your emails more engaging and relevant.
  • GPT-4 can generate multiple email variants, making A/B testing more efficient and insightful.
  • A detailed, step-by-step guide to using GPT-4 for crafting effective cold emails.

Table of Contents

  1. Introduction
    1. The Challenge of Cold Emailing
    2. The Solution: AI-Powered Cold Emails
    3. What This Article Will Cover
  2. Why Traditional Cold Emails Fail
  3. The Rise of AI in Cold Email Marketing
  4. Leveraging GPT-4 for Cold Emailing
    1. Why GPT-4 is a Game-Changer for Cold Emailing
    2. How to Use GPT-4 for Cold Emailing
    3. Additional Tips for Maximizing GPT-4’s Capabilities
    4. Getting Started with GPT-4 for Cold Emails
    5. Crafting Your First Cold Email with GPT-4
  5. My Real-Life Example: A Step-by-Step Guide
  6. A/B Testing Your Cold Emails
  7. Advanced Strategies and Best Practices
  8. Cold Email Tools with GPT-4 Integration
  9. FAQs on Using GPT-4 for Cold Email Marketing
  10. Conclusion 


The Challenge of Cold Emailing

Cold emailing is a critical component of B2B marketing strategies, but it’s also one of the most challenging. With average response rates ranging from 1-5%, it’s clear that most cold emails go unread or ignored. The reasons are numerous: lack of personalization, unclear messaging, or simply getting lost in a crowded inbox.

The Solution: AI-Powered Cold Emails

This is where Artificial Intelligence (AI), and more specifically, GPT-4, comes into play. GPT-4 is a state-of-the-art language model that can generate human-like text based on the data it’s trained on. It offers a new approach to crafting cold emails by enabling high levels of personalization, relevance, and engagement, all of which are crucial for improving response rates.

What This Article Will Cover

In this article, you’ll gain insights into:

  • The limitations of traditional cold email strategies and how AI addresses them.
  • A practical guide to setting up and using GPT-4 for your cold email campaigns.
  • How to implement A/B testing to continually refine your messaging for better results.

By the end of this guide, you’ll have the tools and knowledge to revolutionize your cold email campaigns, driving higher engagement and more meaningful conversations with your prospects.

Why Traditional Cold Emails Fail

Cold emails have been a staple in the B2B marketing toolbox for years. Yet, despite their widespread use, they often yield disappointing results. Let’s explore why that is.

Lack of Personalization

One of the biggest culprits behind low response rates is the lack of personalization. Sending generic, one-size-fits-all emails is a surefire way to get ignored. Prospects can spot a templated email from a mile away, and nothing says “I didn’t bother to research you” like a generic greeting.

Irrelevant Content

Another issue is the irrelevance of the content. If your email doesn’t address a specific pain point or need of the prospect, it’s going straight to the trash folder. Relevance is key to capturing attention and eliciting a response.

Poor Timing

Sending your emails at the wrong time can also impact their effectiveness. Whether it’s the time of day, day of the week, or even the time of year, timing can play a crucial role in whether your email gets opened or ignored.

The Complexity of A/B Testing

A/B testing is essential for optimizing your cold email campaigns, but it’s often complex and time-consuming. Many businesses skip this step altogether, missing out on valuable insights that could improve their strategies.

The Rise of AI in Cold Email Marketing

The advent of Artificial Intelligence (AI) has been a game-changer in many industries, and cold email marketing is no exception. Let’s explore how AI is making waves and why you should be paying attention.

The Evolution of AI in Marketing

AI has come a long way from its early days. It’s no longer just about automating repetitive tasks; it’s about leveraging machine learning algorithms to make smarter decisions. In the realm of marketing, AI can analyze vast amounts of data to provide insights that were previously impossible or too time-consuming to obtain.

How AI Understands User Intent

One of the most groundbreaking advancements in AI is Natural Language Processing (NLP). This allows AI models like GPT-4 to understand and generate human-like text. For cold emailing, this means the ability to craft messages that are not only personalized but also highly relevant to the recipient’s needs and pain points.

Benefits of Using AI for Cold Emails

AI offers a multitude of benefits for cold email campaigns, from automating the personalization process to optimizing your A/B tests. Here are some key advantages:

  • Efficiency: Automate the tedious process of customizing each email.
  • Personalization: Craft emails that speak directly to each prospect’s unique needs.
  • A/B Testing: Easily generate multiple email variants for more effective testing.

Quick Table: AI vs Traditional Cold Emailing

AspectTraditional ApproachAI-Powered Approach
PersonalizationManual CustomizationAutomated with GPT-4
RelevanceBased on Market ResearchAI-Generated Content
A/B TestingManual SetupAutomated Variants
Time InvestmentHighSignificantly Reduced

Leveraging GPT-4 for Cold Emailing

Why GPT-4 is a Game-Changer for Cold Emailing

GPT-4, the latest iteration of OpenAI’s Generative Pre-trained Transformer models, is revolutionizing the way businesses approach cold emailing. With its advanced natural language processing capabilities, GPT-4 can generate human-like text that’s indistinguishable from something a skilled copywriter might produce. This is a game-changer for businesses looking to automate their cold email campaigns without sacrificing quality.

Real Testimonials: According to a YouTube video by Rob Lally, GPT-4 can supercharge your outbound campaigns and skyrocket your success rate. SalesBlink’s blog post also highlights how GPT-4 can help in writing high-performing cold emails.

Getting Started with GPT-4 for Cold Emails

So, you’re convinced that AI can elevate your cold email game. The next logical question is, “How do I get started?” Don’t worry; we’ve got you covered.

Setting Up Your GPT-4 and WebPilot

Before you can start crafting AI-powered emails, you’ll need to set up the tools that make it possible. Here’s how to get started with GPT-4 and WebPilot:

1. Purchase GPT-4 Access: The first step is to get access to GPT-4, which comes with a subscription fee of $20 per month to access the latest model from OpenAI.

Here is the detailed pricing page of ChatGPT 4 for your ease: 

2. Install WebPilot: This plugin enables GPT-4 to read and analyze your website, providing valuable insights for your email campaigns. Install this plug-in from the Plugin store in GPT–4. 

3. Configuration: Once both tools are installed, you’ll need to configure them to work together seamlessly.

Crafting Your First Cold Email with GPT-4

Now that your tools are set up, it’s time to write that first email. Here’s how:

  1. Analyze Your Website: Use WebPilot to read your website and provide a summary. This will give GPT-4 the context it needs.
  2. Generate a Prompt: Create a prompt that outlines what you want the email to achieve. Make it as specific as possible.
  3. Let GPT-4 Do Its Magic: Input the prompt into GPT-4 and let it generate your email.

Quick Table: Steps to Craft Your First AI-Powered Cold Email

StepActionTool Used
1. SetupPurchase and InstallGPT-4 & WebPilot
2. Website AnalysisRead and SummarizeWebPilot
3. Email CreationGenerate Based on PromptGPT-4

My Real-Life Example: A Step-by-Step Guide

In this section, I’ll share my hands-on experience using GPT-4 to craft cold emails. I’ll walk you through each step, including the exact prompts I used with GPT-4.

1) Crafting the Initial Email

I began by asking GPT-4 to summarize my website, Marketing Hero. The prompt I used was: “Can you summarize this website:” and I got the answer: 

2) Creating the Pitch Section

Next, I wanted to craft a pitch section for my email. The prompt I used was:

“Be an experienced VP of your sales with 10 plus years of experience doing outbound messages which are friendly and personal and which entice people to reply. Can you write a pitch section if I was trying to pitch people to use our service ( Keep it short and concise and Focus on the main pain points we can help the prospect with. Make it prospect central so more about the prospect than the past of the company”

3) Refining the Email

I wanted the email to be shorter and more like a one-to-one conversation. So, I used the following prompts:

  1. “Can you make it even shorter? Maybe a one-pitched paragraph”

  2. “Can you make it sound more like a one-to-one email?”

4) Identifying Pain Points and USPs

Finally, I asked GPT-4 to analyze my website and identify the main pain points and unique selling propositions (USPs). The prompts I used were:

1.“Could you analyze my website and write out the main pain points we solve?”

2. “Can you write this into a free 2-3 short bullet point?”

3. “Analyzing our website, what do you think the main USPs are?”

4. “Taking the USPs and the pain points we solve, can you craft a short, concise, friendly email focusing more on the client than us? Can you add the pitch part and the call to action, which asks a question to get engagement”

5. “Can you write this with less emojis?”

By following these steps and using these prompts, I crafted a series of highly targeted and personalized cold emails. Each prompt guided GPT-4 in generating content that was not only engaging but also incredibly relevant to my prospects.

But the journey doesn’t stop here. The next phase is to test, analyze, and optimize your emails for the best results, which we’ll cover in the upcoming section on A/B testing.

A/B Testing Your Cold Emails

A/B testing is not a new concept, but with the power of AI, it becomes a far more efficient and insightful process. Let’s explore how to set up and run A/B tests for your cold email campaigns using GPT-4.

The Importance of A/B Testing

Before diving into the how-to, let’s quickly touch on the why. A/B testing allows you to send two slightly different versions of an email to see which one performs better. This is crucial for continually refining your messaging and improving your response rates.

Crafting Multiple Variants with GPT-4

One of the standout features of GPT-4 is its ability to generate multiple variants of text based on a single prompt. This makes it incredibly easy to create different versions of your email for A/B testing.

  1. Create Multiple Prompts: Start by crafting different prompts that focus on various aspects of your offering, such as unique selling points (USPs) or specific pain points.
  2. Generate Variants: Input these prompts into GPT-4 to generate multiple email versions.
  3. Select the Best: Choose the versions that align most closely with your messaging goals.

Analyzing the Results

Once your A/B test is up and running, the next step is to analyze the results. Key metrics to consider include open rates, click-through rates, and, most importantly, response rates.

Quick Table: A/B Testing Steps and Metrics

StepActionMetrics to Consider
1. Variant CreationGenerate Multiple EmailsN/A
2. Test ExecutionSend EmailsOpen Rates, Click-Through Rates
3. Result AnalysisEvaluate PerformanceResponse Rates

By leveraging GPT-4’s capabilities for A/B testing, you can quickly iterate and optimize your cold email campaigns. This data-driven approach takes the guesswork out of the equation, allowing you to make informed decisions that drive results.

Advanced Strategies and Best Practices

So you’ve got the basics down, but how do you take your AI-powered cold email campaigns to the next level? In this section, we’ll delve into some advanced strategies and best practices to help you get the most out of GPT-4.

Crafting the Perfect Prompt

The quality of your prompt directly impacts the quality of the email GPT-4 generates. Here are some tips for crafting a prompt that hits the mark:

  • Be Specific: The more specific your prompt, the more targeted your email will be.
  • Include Context: Providing context can help GPT-4 generate more relevant content.
  • Test Multiple Prompts: Don’t settle for the first prompt you come up with. Experiment with different angles.

Avoiding Common Pitfalls

Even with AI, things can go awry. Here are some common pitfalls to avoid:

  • Over-Automation: While GPT-4 is powerful, it’s not a substitute for human oversight. Always review and tweak the generated content.
  • Ignoring Metrics: Don’t forget to track key performance indicators (KPIs) to measure the effectiveness of your campaigns.

Integrating GPT-4 into Your Marketing Stack

GPT-4 can be a powerful addition to your existing marketing stack. Here’s how to integrate it:

  • APIs: Use GPT-4’s API to integrate it directly into your email marketing software.
  • Webhooks: Use webhooks to trigger GPT-4 to generate new content based on specific events or conditions.

Quick Table: Advanced Strategies Checklist

StrategyDescriptionWhy It’s Important
Perfect PromptCraft a targeted promptDirectly impacts email quality
Avoid PitfallsBe aware of common mistakesEnsures campaign effectiveness
IntegrationAdd GPT-4 to your marketing stackStreamlines your workflow

By implementing these advanced strategies and best practices, you’ll be well on your way to mastering the art of AI-powered cold emailing.

Cold Email Automation Tools with GPT-4 Integration

In the world of cold email marketing, automation is king. But what if you could take it a step further by integrating GPT-4 into your cold email tools? Imagine having AI-crafted emails that are not just automated but also personalized and highly engaging. Sounds like a dream, right? Well, it’s becoming a reality. Here are some tools that have successfully integrated GPT-4 to revolutionize cold emailing.

LeadLoft: The All-in-One Solution

LeadLoft is not just another cold email tool; it’s a comprehensive platform that covers everything from LinkedIn automation to sales engagement. What sets it apart is its integration with GPT-4, allowing you to craft perfect cold emails.

Clay: The Meeting Booker

Clay is another tool that leverages GPT-4 to help you book more meetings through cold emails. The tool offers a specific GPT-4 hack that can significantly increase your positive response rate. 

Close: The Template Generator

Close offers a free AI-powered cold email generator that writes high-converting cold email templates in seconds. It’s a great tool for those who want to get started quickly without spending too much time on email crafting.

FAQs on Using GPT-4 for Cold Email Marketing

After diving into the capabilities and real-world applications of GPT-4 in cold email marketing, you might still have some lingering questions. Let’s tackle some of the most commonly asked questions to give you a well-rounded understanding of this technology.

Q: Is GPT-4 Safe for Business Use?

A: While GPT-4 is a powerful tool, it’s not infallible. It can sometimes generate incorrect or misleading information. Always review and fact-check the content it produces, especially for business-critical communications like cold emails.

Q: How Do I Integrate GPT-4 into My Existing Email Tools?

A: GPT-4 can be integrated into your existing email marketing tools through its API. This allows you to automate the process of generating and sending emails, although you should always review the content before sending.

Q: Can GPT-4 Handle Multiple Languages?

A: Yes, GPT-4 supports 26 languages, making it versatile for international email campaigns.

Q: What’s the Word Limit for GPT-4?

A: For API users, GPT-4 can process up to 32,000 tokens, roughly equivalent to 25,000 words. For ChatGPT Plus users, the limit is approximately 3,000 words.

Q: Is GPT-4 Good for SEO?

A: While GPT-4 can generate high-quality content, it lacks the “experience” part of Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines. So, it’s advisable to have a human expert review and add to the content for SEO purposes.

These FAQs should give you a clearer picture of what to expect when using GPT-4 for your cold email marketing efforts. If you have more questions, feel free to drop them in the comments below!


GPT-4 offers a powerful way to automate and optimize your cold email campaigns. Its advanced natural language processing capabilities allow for the generation of high-quality, engaging content that can significantly improve your open and conversion rates. So why wait? Start leveraging the power of GPT-4 in your cold email campaigns today!

Ready to take your cold email campaigns to the next level? Sign up for my Premium Cold Email Course, or if you are new to cold emailing, get started with my FREE Cold Email Basics Course! There will be a whole AI section in the course which explains how you can utilize AI to generate your best cold emails! 

Further Reading: 

If you found this guide useful, you won’t want to miss our other articles on leveraging AI for business, picking the ultimate cold email tools, and a whole lot more. Trust me, it’s knowledge you won’t regret gaining.

Check out: 

Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called and is the founder of


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