Is Mailshake or Lemlist Better for Cold Email Campaigns? – A Comprehensive Review

When it comes to cold email marketing tools, Lemlist edges out Mailshake with its advanced features like Smart Email Enrichment and AI-generated multi-channel sequences. While both platforms offer a strong set of functionalities, Lemlist provides a 14-day free trial and better integration options, making it the more versatile and comprehensive choice. Mailshake shines in prospect discovery and lead management, but for a well-rounded, feature-rich experience, Lemlist takes the crown.

Table of Contents

  • Introduction
  • Key Features: Where Lemlist and Mailshake Shine
  • Pricing: Show Me the Money
  • Pros and Cons: The Full Picture
  • Feature-by-Feature Comparison: Mailshake vs. Lemlist
  • Customer Support: Your Lifeline in the Digital World
  • User Reviews: The Unsung Heroes
  • FAQs: Clearing the Air
  • Final Verdict: The Decision-Maker


When it comes to cold email marketing, the tools you use can make or break your campaign. Today, we’re diving into the nitty-gritty of two big players in the game: Lemlist and Mailshake. If you’re a B2B marketer looking to up your cold email game, buckle up! We’re about to dissect everything from key features to pricing and from pros and cons to customer support.

Key Features: Where Lemlist and Mailshake Shine

Before we delve deep, let’s set the stage by highlighting the unique selling points (USPs) of these two platforms. Knowing what sets each apart at a glance can save you tons of research time.

Lemlist‘s Features and Their Benefits

Feature Importance Benefits
Multi-Channel Prospecting Cast a wider net for better outreach Wider Outreach, Consistency
Advanced Personalization Make your prospects feel understood, not just targeted Engagement, Conversion
Chrome Extension Streamline and automate your LinkedIn scraping Efficiency, Scale
Automated Follow-Ups Ensure no lead is left behind Increased Response Rate, Time-Saving
Smart Enrichment Improve the quality of your prospect list Higher Deliverability, ROI
Campaigns Generated by AI Leverage data-driven strategies for higher conversion rates Data-Driven, Time-Saving

Multi-Channel Prospecting

Why It’s Important:
In a digital world flooded with information, relying solely on one channel to reach prospects is like fishing in a vast ocean with a single hook. You need to cast a wider net, and multi-channel prospecting allows you to do exactly that.

Real-Life Example:
Imagine you’re a SaaS company looking to connect with CEOs and CTOs. With Lemlist, you can initiate a cold email campaign and simultaneously engage the same prospects on LinkedIn. This approach not only increases the touchpoints but also augments the chances of your message being seen and acted upon.


  • Wider Outreach: Tap into multiple channels without juggling different platforms.
  • Consistency: Seamlessly integrate your messaging across all channels to create a cohesive brand image.

Advanced Personalization

Why It’s Important:
Ever heard the saying, “People like to buy, but they don’t like to be sold to”? Personalization is the key to making your prospects feel understood, not just targeted.

Real-Life Example:
Let’s say you’re a digital marketing agency. You can use Lemlist’s advanced personalization to automatically include each prospect’s name, company logo, and even a screenshot of their website in your pitch. This instantly grabs attention and makes the recipient more likely to engage.


  • Engagement: Highly personalized content is more likely to be opened and read.
  • Conversion: A tailored message is far more convincing than a generic sales pitch.

Chrome Extension for LinkedIn

Why It’s Important:
Time is money, especially in B2B marketing. A Chrome extension that allows you to scrape LinkedIn profiles directly into your campaign? That’s a goldmine!

Real-Life Example:
If you’re a recruitment agency looking for candidates, you can use Lemlist’s Chrome extension to gather individual contacts or entire lists from LinkedIn and import them directly into your cold email campaign.


  • Efficiency: No need to manually copy-paste details.
  • Scale: Automate your lead generation process to focus on strategy and outreach.

Smart Enrichment

Why It’s Important:
Quality over quantity. Smart Enrichment ensures you’re reaching out to verified emails, improving the effectiveness of your campaign.

Real-Life Example:
You’re a web development company that’s just scraped a list of 500 potential clients. Lemlist’s Smart Enrichment can sift through and find the most verified emails, boosting your campaign’s success rate.


  • Higher Deliverability: Less chance of ending up in the spam folder.
  • ROI: More verified emails mean a better return on your investment.

Campaigns Generated by AI

Why It’s Important:
The days of manually crafting each email and sweating over subject lines are over. AI-generated campaigns take the guesswork out of the equation, offering data-driven strategies that are more likely to convert.

Real-Life Example:
You’re a B2B content marketing agency. It’s Q4, and you’re aiming to attract e-commerce companies looking to boost their holiday sales. Lemlist’s AI can generate a campaign targeting these companies, with subject lines and content tailored to seasonal trends and pain points.


  • Data-Driven: No more shooting in the dark. AI uses analytics to craft campaigns that work.
  • Time-Saving: Cut down campaign planning and execution time significantly.

Mailshake‘s Features and Their Benefits

Feature Importance Benefits
SHAKEspeare AI Email Writer Craft compelling emails effortlessly Quality Content, Efficiency
Data Finder Find the perfect prospects Precision, Time-Saving
Lead Catcher Sort and manage leads with ease Organization, Targeted Outreach
Multi-Channel Prospecting Diversify your outreach for maximum impact Wider Reach, Cohesive Strategy
Automated Follow-Ups Keep your message on your prospects’ radar Increased Engagement, Efficiency

AI Email Writing with SHAKEspeare

Why It’s Important:
Creating compelling content is an art, but what if you’re not Shakespeare? Enter SHAKEspeare, Mailshake’s AI that crafts emails so poetic, they’d give the Bard a run for his money.

Real-Life Example:
You’re a cybersecurity firm looking to pitch to financial institutions. Crafting an email that’s both technical and engaging can be a challenge. SHAKEspeare can generate content that speaks to the unique needs and lingo of the finance world, making your pitch irresistible.


  • Quality Content: Get high-converting emails without the sweat.
  • Efficiency: Save time and resources in the content creation process.

Data Finder

Why It’s Important:
Finding the right prospects is like finding a needle in a haystack. Data Finder helps you sort the hay and get straight to the needle.

Real-Life Example:
You’re a corporate training provider looking for HR managers in tech companies located in San Francisco. Data Finder allows you to input these specific filters and delivers a list of potential clients who meet your criteria.


  • Precision: Target prospects that fit your exact criteria.
  • Time-Saving: Why waste time scouring the internet when Data Finder can do it for you?

Lead Catcher

Why It’s Important:
Leads are like wild berries; you need to sort them to find the juiciest ones. Lead Cather helps you categorize leads for easy management.

Real-Life Example:
You’re a digital marketing agency with inquiries coming in from various industries—e-commerce, healthcare, and education. Lead Cather helps you categorize these leads, allowing for more targeted follow-up campaigns.


  • Organization: Keep your leads sorted and your mind sane.
  • Targeted Outreach: Tailor your follow-ups based on lead categories.

Multi-Channel Prospecting

Why It’s Important:
Why put all your eggs in one basket? Diversifying your outreach strategy increases your chances of catching more leads.

Real-Life Example:
You’re a B2B e-commerce platform. Mailshake allows you to reach out to potential clients via cold email, LinkedIn automation, and even cold calls—all in one unified campaign.


  • Wider Reach: Engage prospects on multiple fronts.
  • Cohesive Strategy: A unified campaign means a unified message.

Automated Follow-Ups

Why It’s Important:
Let’s be real; people are busy. Your first email might get buried under others. Automated follow-ups ensure you stay on their radar.

Real-Life Example:
You’re a software solutions provider that’s just sent out a product launch email. Not everyone opens emails the first time around. Mailshake’s automated follow-ups ensure that your message gets the attention it deserves.


  • Increased Engagement: More emails mean more opportunities for engagement.
  • Efficiency: Set it and forget it. Focus on what truly matters.

Pricing: Show Me the Money


Lemlist offers a tiered pricing model to cater to different needs:

Plan Cost Per Month Per Seat (If Billed Monthly) Cost Per Month Per Seat (If Billed Yearly) Features Included
Email Outreach Plan $59 $50 250 tokens, unlimited workflows and emails
Sales Engagement Plan $99 $83 500 tokens, all Email Outreach Plan features and more
Enterprise Custom Custom All Email Outreach plans plus a dedicated account manager and more.

Below, you can see an overview of features offered by the three plans of Lemlist: 


Mailshake offers two types of plans: Engagement Plans and Data Finder Plans. So, you need to buy a separate plan for data credits. Here’s the breakdown:

Engagement Plans

Plan Monthly Cost per user Features
Email Outreach Plan $58 Mail accounts from any provider, email warm-up service, advanced scheduling
Sales Engagement Plan $83 All features of Email Outreach Plan plus power phone dialer, LinkedIn automation
  • Note: All engagement plans are billed annually.

Data Finder Plans

Plan Monthly Cost Credits
Starter Plan $49 1,000
Pro Plan $99 2,500
Enterprise Plan $249 12,500

Note: All data finder plans are billed annually.

Below, you can see an overview of features offered by the engagement plans of Mailshake:

Pros and Cons: The Full Picture



  • Simple and attractive user interface
  • Advanced personalization with image, video and website variables
  • It has powerful automation features that simply set up drip campaigns and follow-ups
  • Easy to get leads from any LinkedIn or Sales Navigator due to Lemlist Chrome extension 


  • Some users faced billing issues like double charges
  • Frequent software crashes and disruptive bugs 



  • Easy campaign management
  • Simple User Interface and easy setup
  • Good customer support
  • Has mail merge
  • Offers Chrome extension for several LinkedIn Tasks 


  • Deliverability issues with bulk emails
  • You need to buy a separate plan besides your Sales Engagement plan to collect leads
  • Limited reporting metrics
  • No annual payment discount

Feature-by-Feature Comparison: Lemlist vs. Mailshake

Features Lemlist Mailshake
Multi-Channel Prospecting Yes Yes
Advanced Personalization Yes Yes
Chrome Extension for finding prospects on LinkedIn Yes Yes
Automated Follow-Ups Yes Yes
Smart Email Enrichment Yes No
AI-Generated multi-channel sequences Yes No
AI-Generated Emails Yes Yes
Prospect Database No Yes with add-on
Lead Categorization No Yes
Mail Merge Yes Yes
Free Trial 14 days No free trial, but it offers 50 credits for data finder plans
Cost Per Month (If Billed Monthly) $59/$99 No monthly billing option
Cost Per Month (If Billed Annually) $50/$83 Engagement plans: $58 – $83
Data Finder Plans: $49 – $249

Customer Support: Your Lifeline in the Digital World


Support Channels:

  • Email Support:
  • Live Chat: Yes, typically in 15 minutes. 
  • Knowledge Base
  • Courses 


Support Channels:

  • Email Support
  • Live Chat: Yes, usually replies within 1 hour
  • Knowledge Base
  • Live Training

User Reviews: The Unsung Heroes

Here’s where we get some grassroots-level intel. User reviews can give us invaluable insights into how these tools work in the real world.


G2 Review

⭐️4.1 out of 5


G2 Review

⭐️4.7 out of 5

FAQs: Clearing the Air


  1. Is Lemlist suitable for small businesses?
    Yes, Lemlist offers a Basic Plan specifically designed for solopreneurs and small businesses.
  2. How does Smart Enrichment work?
    Smart Enrichment leverages multiple providers to verify emails. If one fails, it moves on to the next, increasing the chances of finding valid email addresses.
  3. What integrations does Lemlist offer?
    You can connect the tool to various CRMs like  SalesForce, HubSpot, Pipedrive, email verifiers like ZeroBounce, and workflows like Google Sheets. 


  1. What is SHAKEspeare?
    SHAKEspeare is Mailshake’s AI tool that crafts high-converting emails based on data and analytics.
  2. Is Mailshake GDPR compliant?
    Yes, Mailshake offers GDPR compliance.
  3. What integrations does Mailshake offer?
    You can integrate LinkedIn and Social media like Facebook plus HubSport, SalesForce, Pipedrive and your email providers such as G Suite and Outlook. 

Final Verdict: The Decision-Maker

Why Lemlist May Be Your Best Bet:

  1. Advanced Features: Lemlist brings a plethora of features to the table that Mailshake doesn’t, like Smart Email Enrichment and AI-generated multi-channel sequences. These aren’t just bells and whistles; they’re functionalities that can truly elevate your cold email game.
  2. Chrome Extension: Both platforms offer Chrome extensions for LinkedIn prospecting, but when coupled with Lemlist’s advanced personalization features, it becomes a more potent tool.
  3. Better Integration: Lemlist offers more integration options compared to Mailshake. In the interconnected digital landscape we operate in, that’s a significant advantage.
  4. Cost-Effectiveness: While the cost per month for Lemlist and Mailshake is somewhat comparable, especially if billed annually, Lemlist provides a 14-day free trial that allows you to test the waters before diving in.

Why You Might Opt for Mailshake:

  1. Lead Categorization: If organizing your leads in a structured manner is a high priority, Mailshake has the upper hand here.
  2. Data Finder Plans: Mailshake offers specialized plans focusing on data finding, which can be a boon if your primary goal is prospect discovery.
  3. Prospect Database Add-On: This is something Lemlist doesn’t offer. If you want a built-in prospect database, Mailshake provides this as an add-on.

The Final Word

While both platforms offer robust features, Lemlist edges out Mailshake in advanced functionalities and integration capabilities. The 14-day free trial is also a sweetener that Mailshake doesn’t offer. If you’re looking for a tool that is feature-rich and integrates well with other platforms, Lemlist would be my pick.

Mailshake isn’t to be discounted, though. Its specialized Data Finder plans, and lead categorization features make it a strong contender, especially if your focus is more on prospect discovery and lead management.

However given the overall feature set, flexibility, and the advantage of testing the platform through a free trial, Lemlist stands out as the more versatile and comprehensive option for cold email marketing.

Looking for more options? We’ve got you covered. Dive into our comprehensive list of 22 of the Best Cold Email Tools for more insights.

Further Reading

Craving more insights? Don’t stop here—explore our other articles where we delve into crafting irresistible cold email subject lines, mastering the art of video pitching, and comparing essential cold email tools. We also unpack the secrets of optimizing your LinkedIn Company Page and share valuable lessons from our Meta Ads experiments. Keep learning!

Check Out:

Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called and is the founder of


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