Should You Choose or Mailshake? – A Comprehensive Review

If you’re a data-hungry marketer who loves diving into advanced analytics and having access to a free, expansive B2B database, is your go-to platform. On the flip side, Mailshake is your best bet for a straightforward, LinkedIn-centric approach to cold emailing, especially if you’re looking for ease of use. While offers a 14-day free trial, Mailshake dives straight into competitive pricing but skips the free trial. Choose based on your specific marketing needs and team collaboration requirements.

Table of Contents

  • Introduction: Setting the Stage
  • Power Features: The Prowess of and Mailshake
  • A Closer Look at
  • Zooming in on Mailshake
  • Cost Comparison: The Financial Lowdown
  • Strengths and Weaknesses: The Complete Analysis
  • Head-to-Head: Feature Smackdown
  • Customer Support: The Unsung Hero
  • What Users Are Saying
  • FAQs: The Finer Details
  • The Final Takeaway

Introduction: Setting the Stage

The cold email landscape is like the Wild West: uncharted, unpredictable, and full of opportunity. Welcome to the ultimate showdown between and Mailshake, the two gunslingers of the cold email world. Want to know which one packs more firepower? Stick around as we dissect each platform’s arsenal of features, pricing strategies, and more.

Power Features: The Prowess of and Mailshake

Let’s cut through the noise. If you’re here, you’re looking for a platform that can do it all without breaking a sweat. boasts multi-channel sequencing and a suite of smart features. Mailshake, on the other hand, dazzles with AI-backed email writing and data hunting capabilities. Here’s a sneak peek:’s Top Features

  • Multi-channel Sequencing
  • Smart Features
  • Jason AI Assistant
  • Consolidated Inbox
  • Reply Data
  • Drip Campaigns

Mailshake’s Top Features

  • SHAKEspeare
  • Data Finder
  • Lead Catcher
  • LinkedIn Automation
  • Mail Merge
  • Automated Follow-ups  

A Closer Look at‘s Features

Feature Benefit
Multi-Channel Sequencing Coordinates multiple forms of communication from one dashboard
Smart Features Adapts to user needs by recommending actions based on prospect activities
Jason AI Assistant Handles a variety of tasks, including setting up email sequences and qualifying leads
Consolidated Inbox Centralizes all communication threads for easier management
Reply Data Offers an expansive database with advanced search filters for targeted outreach
Drip Campaigns Automates email sequences for consistent, timely messaging

Multi-Channel Sequencing

What makes Multi-Channel Sequencing a game-changer is its ability to coordinate multiple forms of communication from a single platform. Not only can you manage emails, but you can also schedule calls, set tasks, and even send SMS and WhatsApp, LinkedIN messages. This unification brings a cohesiveness to your outreach efforts that’s hard to achieve with multiple standalone tools.

Real-life Example: A real estate agency uses Multi-Channel Sequencing to first send an introductory email to potential buyers, followed by an SMS with a special offer, and finally a phone call to discuss options—all automated and scheduled within


  • Streamlined Operations: No more juggling between different platforms. Everything you need is in one place.
  • Enhanced Engagement: By using various communication channels, you increase the touchpoints with your prospects, enhancing the chance of conversion.

Smart Features

Think of Smart Features as the Swiss Army knife in’s toolkit. These features adapt to your needs, providing you with suggested actions based on prospect activity. This could mean resending an email, sending a follow-up, or even stopping a campaign if the prospect has already converted.

Real-life Example: A SaaS company uses Smart Features to identify when a lead has clicked on the pricing page but hasn’t made a purchase. The system then automatically sends a follow-up email with a limited-time discount code.


  • Intelligent Automation: Algorithms analyze prospect behavior, enabling you to make data-driven decisions.
  • Reduced Workload: Minimize the manual work of tracking prospect activities and knowing when to follow-up.

Jason AI Assistant

Jason is the epitome of next-level automation. Powered by ChatGPT, it can handle a variety of tasks from setting up your email sequences to actually conversing with prospects to qualify them before they even reach your sales team.

Real-life Example: A freelance consultant sets up Jason to handle all preliminary conversations with potential clients. Jason asks about the project scope, budget, and timeline and only forwards the lead to the consultant if it meets certain criteria.


  • Task Automation: From sending introductory emails to booking meetings, Jason handles it all.
  • Increased Personalization: Jason can adapt its messaging based on the prospect’s responses, making the interaction feel less like a bot and more like a human.

Consolidated Inbox

The Consolidated Inbox is a centralized space where all threads from sequences and team members are combined. This means less confusion and more collaboration.

Real-life Example: A digital marketing agency has multiple team members interacting with the same client. With a consolidated inbox, everyone can see the entire communication history, making it easier to provide a unified service.


  • Centralized Communication: Forget about searching through endless email threads; everything is neatly organized in one place.
  • Improved Team Collaboration: Having a unified view of client interactions means less misunderstanding and more efficient teamwork.

Reply Data

Reply Data is like striking gold in the world of B2B marketing. With access to a staggering 140 million contacts, you can tailor your outreach to incredibly specific niches.

Real-life Example: An IT solutions provider uses Reply Data to identify CTOs of mid-sized companies in the healthcare sector, focusing their outreach on this very targeted group.


  • Expansive Database: The sheer volume of contacts opens up a world of possibilities.
  • Targeted Outreach: With advanced search filters like job title and location, you can find the perfect prospects.

Drip Campaigns

Drip campaigns are automated email sequences that are triggered based on specific timelines or user actions. They are excellent for nurturing leads over time.

Real-life Example: An online course creator sets up a drip campaign that sends a series of educational emails over two weeks, culminating in a final email that offers a discount for the course.


  • Consistent Messaging: Consistency is key in marketing, and drip campaigns ensure that your messaging is coherent and timely.
  • Increased Conversions: By keeping your brand at the top of prospects’ minds, you increase the likelihood of them converting.

Digging Deeper into Mailshake’s Features

Feature Benefit
SHAKEspeare Crafts high-quality, personalized emails
Data Finder Enables hyper-targeted prospecting
Lead Catcher Automates lead categorization and sorting
LinkedIn Automation Facilitates automated LinkedIn outreach
Cold Calls Integrates with phone systems for cold calling
Mail Merge Enables hyper-personalized outreach with data import
Automated Follow-up Schedules automated follow-up emails based on prospect behavior


Welcome to the future of email writing. Mailshake’s SHAKEspeare feature isn’t just a clever name; it’s an AI-driven content generator designed to help you craft compelling emails. The AI studies your previous email styles and suggests content that not only resonates with your brand voice but is likely to convert.

Real-life Example: A small business owner, not particularly skilled at writing, uses SHAKEspeare to draft emails for a new product launch. The emails come out polished, engaging, and well-suited to the target audience.


  • Quality Emails: Say goodbye to bland, generic emails. SHAKEspeare crafts personalized, attention-grabbing content.
  • Time-Saving: Don’t waste hours staring at a blank screen; let SHAKEspeare get the creative juices flowing.

Data Finder

Mailshake’s Data Finder is your go-to feature for hyper-targeted prospecting. You can search for potential clients based on role, location, or company—or use all three filters for laser-focused targeting or use it on LinkedIn website to search for LinkedIn leads

Real-life Example: A marketing agency uses Data Finder to locate all CMOs in fintech companies located in San Francisco for a targeted outreach campaign.


  • Accurate Prospecting: Cut through the noise and find the prospects who really matter.
  • Time-Efficiency: Time is money, and Data Finder saves you heaps of both.

Lead Catcher

If you’ve ever had to sift through hundreds of leads to figure out who to contact next, you’ll appreciate Lead Catcher. This feature sorts and categorizes leads automatically, letting you focus on what you do best: closing deals.

Real-life Example: An insurance agent uses Lead Catcher to automatically categorize inbound leads into “High Value,” “Needs Follow-Up,” and “Low Value” based on pre-set criteria like age and type of insurance needed.


  • Simplified Lead Management: Manual sorting is so last decade. Welcome to the future.
  • Quick Response Time: With leads already sorted, you can prioritize who to contact first.

LinkedIn Automation

In the B2B world, LinkedIn is more than just a networking site—it’s a goldmine for prospecting. Mailshake’s LinkedIn Automation allows you to send connection requests, InMails, and even follow-up messages automatically.

Real-life Example: A recruitment agency uses LinkedIn Automation to send personalized connection requests to potential candidates. The follow-up messages are automated but appear as if they were manually sent.


  • Expanded Reach: Leverage the power of LinkedIn to connect with high-value prospects.
  • Automated Tasks: Save time by automating repetitive tasks like sending connection requests and follow-up messages.

Mail Merge

Mail Merge is not just a feature; it’s a lifeline for those who believe in the power of personalization. This tool allows you to pull in data from different sources like Google Sheets to populate your emails with personalized information. Think names, company details, past interactions—anything that can make your email resonate with the recipient.

Real-life Example: A non-profit organization uses Mail Merge to send out fundraising emails. The emails are personalized to include the donor’s name, the amount they previously donated, and the impact their contribution could make.


  • Hyper-Personalization: With Mail Merge, every email feels like it was crafted just for that specific recipient, increasing the likelihood of engagement.
  • Ease of Use: If you’re already using tools like Google Sheets to manage your data, integrating it with Mail Merge is a breeze.

Automated Follow-ups

Automation isn’t just about initial outreach; it’s also about what comes next. Mailshake’s Automated Follow-up feature lets you schedule subsequent emails based on a prospect’s behavior. Did they open your email but not click? Send them a reminder. Did they make a purchase? Time for a thank-you note.

Real-life Example: An e-commerce brand uses Automated Follow-up to send a series of post-purchase emails. The first email is a thank-you note, the second is a product care guide, and the third is a discount code for the next purchase.


  • Streamlined Communication: No need to remember to send follow-up emails; the system does it for you.
  • Enhanced Customer Experience: Tailored follow-up messages make the customer feel valued and engaged.

Cost Comparison: The Financial Lowdown

When it comes to choosing the right cold email software, the cost is often a decisive factor. Both and Mailshake offer multiple pricing tiers, aiming to cater to businesses of all sizes. Pricing Plans

Plan Monthly Cost per User Features Included
Free $0 200 data credits per month, AI sequence generator
Starter $60 1 mailbox, 1K data credits per month, Jason AI, email sequences, basic reports, and more
Professional $90 2 mailboxes, 1K data credits per month, Jason AI, everything in Starter plan plus multichannel sequences, advanced reports, and more
Custom Contact Sales 4 mailboxes, unlimited contacts, unlimited email search, everything in Professional plan plus advanced API access and more

Note: All plans are billed annually.

Below, you can see all the features that each plan offers:

Mailshake Pricing Plans

Mailshake offers two types of plans: Engagement Plans and Data Finder Plans. So, you need to buy a separate plan for data credits. 

Mailshake Engagement Plans

Plan Monthly Cost per user Features
Email Outreach Plan $58 Mail accounts from any provider, email warm-up service, advanced scheduling
Sales Engagement Plan $83 All features of Email Outreach Plan plus power phone dialer, LinkedIn automation

Mailshake Data Finder Plans

Plan Monthly Cost Credits
Starter Plan $49 1,000
Pro Plan $99 2,500
Enterprise Plan $249 12,500

Note: All engagement and data finder plans are billed annually.

Below, you can see all the features that each engagement plan offers:

Key Takeaways

  • can be more expensive if you do not need the data finder plans of Mailshake. 
  • Scalability: As your business grows, you can easily upgrade to a more feature-rich plan.

Strengths and Weaknesses: The Complete Analysis

No platform is perfect, and it’s crucial to weigh the pros and cons to make an informed decision.


  • Comprehensive multi-channel support
  • Advanced AI capabilities
  • Expansive database


  • Can have a high learning curve 
  • Sometimes Chrome extension is unresponsive 



  • User-friendly interface
  • Robust LinkedIn integration
  • Effective automated follow-ups


  • Limited to email and LinkedIn for outreach
  • You need to buy a separate plan besides your Sales Engagement plan to access the database

Head-to-Head: Feature Smackdown

How do and Mailshake stack up when pitted against each other feature-by-feature? Let’s find out.

Feature/Aspect Mailshake
Email Automation
Multi-Channel Support
AI Capabilities
Mail Merge
Free Database ❌ (Only 50 credits as trial)
Automated Follow-up
LinkedIn Prospect Finder via extension
Consolidated Inbox
Advanced Analytics
LinkedIn Automation
Free Trial 14 days
Cost Per Month (Billed Annually) $60 – $90 monthly per user Engagement plans: $58 – $83 Data Finder Plans: $49 – $249

Customer Support: The Unsung Hero

In the world of digital marketing, reliable customer support is not a luxury—it’s a necessity. Both and Mailshake understand this and offer various channels to get in touch with their customer support teams. Customer Support

  • Live Chat: Get real-time help right when you need it.
  • Email Support

Mailshake Customer Support

  • Email Support
  • Live Chat: Yes, usually replies within 1 hour

What Users Are Saying: The Unsung Heroes

User reviews provide invaluable insights into the day-to-day realities of using these platforms. User Reviews

G2 Review

⭐️4.6 out of 5

Mailshake User Reviews

G2 Review

⭐️4.7 out of 5

FAQs: The Finer Details

  1. Does integrate with CRM systems?
    • Yes, it offers multiple integrations, including Salesforce and HubSpot.
  2. Is Mailshake suitable for non-marketers?
    • Absolutely, its user-friendly interface makes it ideal for anyone looking to improve their outreach.
  3. Can I upgrade or downgrade my or Mailshake plan at any time?
    • Yes, both platforms offer the flexibility to change your plan based on your needs.

The Final Takeaway: The Ultimate Decision-Maker

Choosing between and Mailshake is like choosing between a specialized set of tools. Both are immensely capable, but their strengths lie in different areas.

Opinion Time!

If you’re a data-driven marketer who thrives on metrics and analytics, is your jam. The advanced analytics feature is a godsend for dissecting every facet of your campaigns. Plus, who wouldn’t want a free database with millions of contacts? Seriously, it’s like hitting a goldmine for B2B marketing!

Mailshake, on the other hand, is perfect for those who want a straightforward, no-nonsense approach to cold emailing. It offers a robust LinkedIn integration, making it a solid choice for B2B marketers focused on this platform. However, its lack of a consolidated inbox could be a deal-breaker for teams that require high-level coordination.

One more thing—cost. offers a 14-day free trial, giving you two blissful weeks to test-drive their features. Mailshake doesn’t offer a free trial, but their pricing is pretty competitive, especially if you’re eyeing their Data Finder plans.

The Bottom Line

Both platforms are heavy-hitters in the world of cold email marketing. Your ultimate choice should align with your specific needs, whether that’s the multi-faceted capabilities of or the user-friendly, LinkedIn-centric features of Mailshake.

Hungry for more choices? Check out our comprehensive list of 22 of the Best Cold Email Tools for a broader perspective.

Further Reading

Eager to supercharge your cold email efforts? Don’t miss our detailed showdowns between and Mailshake, where we stack them up against other cold email giants. Plus, delve into our treasure trove of articles on best cold email strategies to refine your approach and achieve remarkable results. Dive in now! 

Check Out: 

Philip Ilic

Philip Ilic

B2B Growth Specialist

Phil helps B2B SaaS companies with growth marketing and is a deep specialist in Linkedin advertising and paid social more generally (Facebook, Twitter, LinkedIn). He runs a paid social agency called and is the founder of


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